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NEWSPAPER
CIRCULATION
National edition Weekday edition subscriptions 291,303
National edition Saturday subscriptions 356,640
   
Central edition Weekday subscriptions 175,104
Central edition Saturday subscriptions 204,055
   
Metro edition Weekday subscriptions 142,790
Metro edition Saturday subscriptions 164,944
   
Average Weekday (Print + PDF) issue readership 944,000
Average Sat (Print + PDF) issue readership 1,080,000
   
Average time spent reading weekday issue 35 minutes
Average time spent reading weekend issue 58 minutes
 
GLOBE NEWSPAPER READERS WEEKDAY SATURDAY ADULT POPULATION
GENDER
Male 58% 55% 49%
Female 42% 45% 51%
 
AGE DISTRIBUTION
18 – 24 7% 8% 12%
25 – 34 14 13 18
35 – 49 25 24 28
50 – 64 33 32 24
65+ 21 24 17
18 – 49 47 44 59
25 – 54 50 48 56
Average Age 50 51 46
 
LEVEL OF EDUCATION
University Graduate + 67% 67% 36%
Post-Grad Degree 29 28 11
 
OCCUPATION
Management (Senior/Other) 21% 17% 14%
Professionals 8 8 4
Net MPs(Senior/Other Management) 29 25 18
Other White Collar 19 17 18
 
HOUSEHOLD INCOME
$50,000+ 81% 77% 66%
$60,000+ 73 69 56
$75,000+ 63 61 44
$100,000+ 49 44 29
Avg Household Income $97.000 $94,000 $77,000
 
HOUSEHOLD COMPOSITION
Adults Only 71% 73% 64%
Adults with Children 28 27 36

*Source: NADbank 2012 Readership Study, 47 National Markets ( Print and PDF editions )




REPORT ON BUSINESS MAGAZINE
TOTAL READERS 1,046,000
MALE READERS 754,000
FEMALE READERS 292,000
AVERAGE AGE 49
AVERAGE HHI $121,000
READERS PER COPY 3.7
TIME SPENT READING PER COPY 36 minutes
 
Source: PMB spring 2013 2 year study, all 12+

  • 489,000 managers, owners, professionals
  • 85,000 ‘C’ level executives – owners/senior managers
  • 232,000 have personal incomes over $100,000
  • Best educated – 256,000 have post-graduate degrees

    • Source: *PMB spring 2013 study 12+ **age 18+




    ONLINE
    Unique Visitors 3.8 million
    Page Views 68 million
    Average daily visitors 550,000

    Source: ComScore Mediamatrix Q1 monthly average to March 2013


    DIGITAL READERS READ GLOBE ONLINE
    IN PAST WEEK     		POPULATION 18+
    GENDER
    Male 64% 49%
    Female 36 51
     
    AGE DISTRIBUTION
    18 - 24 12% 12%
    25 - 34 27 18
    35 - 49 31 28
    50 - 64 22 24
    Average Age 42 46
     
    MARITAL STATUS
    Married/Living together 62% 61%
    Single/Widowed/Separated/Divorced 30% 25%
     
    LEVEL OF EDUCATION
    Some Post Secondary 25% 35%
    University Graduate Plus 67 35
    Graduated Post–Graduate University 25 11
     
    EMPLOYMENT STATUS
    Self-Employed 15% 11%
    Employed by someone else 59 51
     
    OCCUPATION
    Senior Managers/Other Managers 23% 14%
    Professionals 8 4
    Net MPs (Senior/other managers & professionals) 31 18
    Other White Collar 23 19
     
    PERSONAL INCOME
    $50,000+ 53% 35%
    $60,000+ 41 24
    $75,000+ 28 15
    $100,000+ 16 7
    Average Personal Income $60,972 $46,473
     
    HOUSEHOLD INCOME
    HHI $50,000+ 80% 66%
    HHI $60,000+ 73 56
    HHI $75,000+ 62 44
    HHI $100,000+ 45 29
    Average Household Income $94,949 $76,612
     
    HOUSEHOLD COMPOSITION
    Adults Only 65% 64%
    Adults with Children 35 36
     
    DWELLING
    Own 77% 74%
    Rent 21 24

    Source: 2012 NADbank Study - 47 National Readership Markets
    Globe Online Reach/Past Week: 1,691,000
         




    MOBILE
    MOBILE SITE
    Unique Visitors 2.8 Million
    Page Views 7.9 Million
     
    iPHONE APPS
    Unique Visitors Over 130,000
    Page Views 7.6 Million
     
    iPAD APP
    Unique Visitors Over 100,000
    Page Views 7 Million
     
    BLACKBERRY APPS
    Unique Visitors Over 30,000
    Page Views 1 Million
     
    Source: Omniture Q1 2013 average

      DIGITAL POPULATION (000’S) GLOBE DIGITAL (000’S) DIGITAL POPULATION % GLOBE DIGITAL %

    TOTAL REACH
    Age 13 + 23,049 1,356    
     
    GENDER
    Male 11,320 821 49% 61%
    Female 11,729 535 51 39
     
    AGE DISTRIBUTION
    18 – 24 2,912 281 13% 21%
    25 – 34 4,214 333 18 25
    35 – 44 3,921 260 17 19
    45 – 54 4,162 232 18 17
    Age 25 – 54 12,296 825 53 61
     
    HOUSEHOLD INCOME
    HHI $50,000+ 16,276 1,102 71% 81%
    HHI $75,000+ 11,633 915 51 67
    HHI $100,000+ 7,786 615 34 46
     
    PROVINCES
    British Columbia 3,219 254 14% 19%
    Prairies 4,336 246 19 18
    Ontario 9,317 618 40 50
    Atlantic 6,177 182 27 14
     
    EDUCATION
    Bachelor’s Degree + 7,430 754 32% 56%
     
    EMPLOYMENT STATUS
    Employment full time 10,441 870 45 64
     
    Source: Comscore Mediametrix - Mobilens March 2013