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NEWSPAPER
CIRCULATION
National edition Weekday edition subscriptions 291,303
National edition Saturday subscriptions 356,640
   
Central edition Weekday subscriptions 175,104
Central edition Saturday subscriptions 204,055
   
Metro edition Weekday subscriptions 142,790
Metro edition Saturday subscriptions 164,944
   
Average Weekday (Print + PDF) issue readership 941,000
Average Sat (Print + PDF) issue readership 1,100,000
   
Average time spent reading weekday issue 34 minutes
Average time spent reading weekend issue 52 minutes
 
GLOBE NEWSPAPER READERS WEEKDAY SATURDAY ADULT POPULATION
GENDER
Male 58% 55% 49%
Female 42% 45% 51%
 
AGE DISTRIBUTION
18 – 24 7% 8% 12%
25 – 34 14 14 18
35 – 49 25 24 28
50 – 64 33 33 24
65+ 20 22 17
18 – 49 47 45 59
25 – 54 50 49 56
Average Age 50 51 46
 
LEVEL OF EDUCATION
University Graduate + 67% 67% 36%
Post-Grad Degree 29 29 12
 
OCCUPATION
Management (Senior/Other) 21% 17% 14%
Professionals 8 8 4
Net MPs(Senior/Other Management) 29 25 18
Other White Collar 19 17 18
 
HOUSEHOLD INCOME
$50,000+ 81% 77% 66%
$60,000+ 73 69 56
$75,000+ 63 61 44
$100,000+ 49 44 29
Avg Household Income $97.000 $94,000 $77,000
 
HOUSEHOLD COMPOSITION
Adults Only 71% 73% 64%
Adults with Children 29 29 37

*Source: NADbank 2012 Readership Study, 47 National Markets ( Print and PDF editions )





REPORT ON BUSINESS MAGAZINE
TOTAL READERS 1,038,000
MALE READERS 747,000
FEMALE READERS 291,000
AVERAGE AGE 49
AVERAGE HHI $118,000
READERS PER COPY 3.7
TIME SPENT READING PER COPY 37 minutes
 
Source: PMB Fall 2013 2 year study, all 12+

  • 480,000 managers, owners, professionals
  • 85,000 ‘C’ level executives – owners/senior managers
  • 225,000 have personal incomes over $100,000
  • Best educated – 204,000 have post-graduate degrees

  • Source: *PMB spring 2013 study 12+ **age 18+





    ONLINE
    Unique Visitors 3.5 million
    Page Views 58million
    Average daily visitors 501,000

    Source: comScore MediaMetrix Q4 monthly average to Dec 2013


    DIGITAL READERS READ GLOBE ONLINE
    IN PAST WEEK
    POPULATION 18+
    GENDER
    Male 63% 49%
    Female 37 51
     
    AGE DISTRIBUTION
    18 - 24 12% 12%
    25 - 34 26 18
    35 - 49 31 28
    50 - 64 23 24
    Average Age 42 46
     
    MARITAL STATUS
    Married/Living together 64% 62%
    Single/Widowed/Separated/Divorced 34% 37%
     
    LEVEL OF EDUCATION
    Some Post Secondary 25% 34%
    University Graduate Plus 67 36
    Graduated Post–Graduate University 25 11
     
    EMPLOYMENT STATUS
    Self-Employed 15% 11%
    Employed by someone else 59 51
     
    OCCUPATION
    Senior Managers/Other Managers 22% 13%
    Professionals 8 4
    Net MPs (Senior/other managers & professionals) 31 17
    Other White Collar 23 19
     
    PERSONAL INCOME
    $50,000+ 53% 35%
    $60,000+ 41 24
    $75,000+ 28 15
    $100,000+ 17 7
    Average Personal Income $61,000 $46,000
     
    HOUSEHOLD INCOME
    HHI $50,000+ 81% 67%
    HHI $60,000+ 74 56
    HHI $75,000+ 63 44
    HHI $100,000+ 46 29
    Average Household Income $96,000 $77,000
     
    HOUSEHOLD COMPOSITION
    Adults Only 63% 63%
    Adults with Children 37 37
     
    DWELLING
    Own 79% 75%
    Rent 19 24

    Source: 2012 NADbank Study - 47 National Readership Markets
    Globe Online Reach/Past Week: 1,694,000
    Effective July 2013
         





    MOBILE
    MOBILE SITE
    Unique Visitors 2.7 Million
    Page Views 9.1 Million
     
    iPHONE APPS
    Unique Visitors Over 150,000
    Page Views 7.6 Million
     
    iPAD APP
    Unique Visitors Over 120,000
    Page Views 10 Million
     
    BLACKBERRY APPS
    Unique Visitors Over 40,000
    Page Views 2 Million
     
    Source: Omniture Q4 2013 average

      DIGITAL POPULATION (000’S) GLOBE DIGITAL (000’S) DIGITAL POPULATION % GLOBE DIGITAL %

    TOTAL REACH
    Age 13 + 23,049 1,356    
     
    GENDER
    Male 11,320 821 49% 61%
    Female 11,729 535 51 39
     
    AGE DISTRIBUTION
    18 – 24 2,912 281 13% 21%
    25 – 34 4,214 333 18 25
    35 – 44 3,921 260 17 19
    45 – 54 4,162 232 18 17
    Age 25 – 54 12,296 825 53 61
     
    HOUSEHOLD INCOME
    HHI $50,000+ 16,276 1,102 71% 81%
    HHI $75,000+ 11,633 915 51 67
    HHI $100,000+ 7,786 615 34 46
     
    PROVINCES
    British Columbia 3,219 254 14% 19%
    Prairies 4,336 246 19 18
    Ontario 9,317 618 40 50
    Atlantic 6,177 182 27 14
     
    EDUCATION
    Bachelor’s Degree + 7,430 754 32% 56%
     
    EMPLOYMENT STATUS
    Employment full time 10,441 870 45 64
     
    Source: Comscore Mediametrix - Mobilens March 2013