As an advertiser, you’re always looking for opportunities to:

• Thoroughly engage consumers with your message.
• Encourage consumers to interact with your message.
• Position your message in an editorial context that perfectly complements your product or service.
• Position your message amid highly relevant content that your target values.
• Have the creative flexibility to showcase your message in fresh new ways.

The Globe and Mail gives you all these opportunities and more with our Weekend Edition.



The Globe's Weekend Edition is already our best-read, delivering more female readers as well as readers who spend more time with the paper than they do on any other day.

With a presence in our enhanced Weekend Edition, you’ll reach readers who are:

• Canada’s most educated, affluent and influential consumers and business decision-makers.
• Searching for knowledge of and understanding about today’s (and tomorrow’s) issues.
• Actively shopping for a house, condo or household goods.
• Deciding how to spend their leisure time.
• After a good book or the perfect wine to accompany an entrée.
• Considering a new personal style or even a hobby.
• Interested in all areas of arts and entertainment in their city and around the world.
• Choosing a fitness regime or some other way to enrich their lives.

While the new Weekend Edition is rich with possibilities for advertisers, the principles behind its new editorial direction are simple:

• Increase the intellectual depth of our offerings.
• Increase the utility of our offerings.
• Increase the breadth of our coverage.
• Increase the web/print integration of our offerings.

Among the new features you'll see in the enhanced Globe Weekend Edition are:

• An in-depth Front News cover story written with a more reflective, “weekly” point of view and enriched with extended multimedia features on the web.
• An engaging Front News Essay about the week’s most-pressing issue. Debate about the Essay will begin in the paper but continue online, where we’ll post a related poll and occasionally feature a Q&A session on its topic.
• A livelier Globe Travel section, with stories that will actively encourage reader feedback about their topics and serve as the basis for an online community of enthusiastic globetrotters.
• A beefed-up Globe Sports section that includes a “magazine-style” story of the week as well as the top 20 things to watch alongside sports TV listings. As with other sections, Globe Sports will be complemented by rich media content on the web.
• Globe Focus’ improved Science and Ideas section, with extended coverage of environmental issues.
• Globe Life Style, an upbeat section that incorporates home decor with personal style.
• Globe T.O., a “broad-loid” look at topical issues in our nation’s largest city. Globe T.O. will cover the top things to do in Toronto this weekend, news, people, urban planning, architecture, our Open House of the Week and what’s hot in Toronto real estate.
• An edgier Books section that encourages authors’ feedback and reader response to shorter, snappier reviews.

All in all, the enhanced Globe Weekend Edition promises to deliver:

• More engaged readers who spend more time with our content and your ads than ever before.
• Extended shelf lives for advertisers' messages, since readers will be more likely to hang on and refer to this edition.
• New ad placement opportunities that enhance the quality, visibility and impact of advertisers’ messages.
• New and more varied content that gives advertisers new contexts in which to position their messages.
• More opportunities to capitalize on web and print advertising bundles.

There's plenty to like about this powerful advertising vehicle. To learn more about the new Globe Weekend Edition, contact your sales representative.