Throughout the week, Metro edition readers get comprehensive coverage of Toronto news, politics and hot-button issues in front News. On Saturday, however, our editors give them the context they need to get beyond the headlines in a stand-alone section whose pieces read more like probing magazine articles.

Globe T.O. reveals the character of Canada's largest city in thoughtful, in-depth stories that document how the city is changing and who's responsible. From healthcare to gridlock, from local politics to behind-the-scenes features with Leafs and Raptors players, Globe T.O. has every angle of this major metropolis covered.

Advertisers who want to reach concerned, active citizens--people who get involved and effect change--should consider a spot in Globe T.O. They'll not only reach the city's opinion leaders, they'll also reach its most affluent consumers at a time when they're at their most thoughtful, receptive and open to new ideas.