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 | A stand-alone section that runs every Saturday. |
| | Appears nationally. |
| | Where Canada's chicest audience turns for advice and information. |
Globe Life Style engages Canada's most affluent and discerning newspaper audience on the weekend. It's where tastemakers turn to find out what's new in men's and women's clothing and accessories, beauty, home decor, fine dining and entertaining.
Globe readers have a genuine passion for fashion--but that's not to say they don't equally love a good bargain. In fact, our Cheap Chic coverage generates just as much buzz as does our coverage of the shows in Milan, London, Paris and New York.
Globe Life Style's food and entertainment stories generate plenty of excitement too. A review from foodie doyenne Joanne Kates can make or break a restaurant. When Beppi Crosariol recommends a wine in his Saturday column, it sells out fast--so much so that many liquor stores ask in advance what he's planning to cover so that they can stock their shelves accordingly.
From the allure of vintage furniture to the phenomenon of "shopping down," from the rise of private members' clubs to the demise of the business card--if people are talking about a fashion, lifestyle, entertaining or decorating topic, they probably read about it first in Globe Life Style.
Every weekend, Canada's chicest citizens turn to Globe Life Style to help them make inspired choices about everything from home decor with personal style.
This upbeat and visually rich section contains style and fashion news from columnists who include:
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- Leah McLaren, who writes about the hip urban lifestyle every Saturday.
- Karen von Hahn, whose column, Noticed, appears every Saturday.
- Leanne Delap, whose column, Knockoff, appears every Saturday.
- Rebecca Eckler, whose column, Mommy Blogger, appears every Saturday.
- Lucy Waverman, whose column, Weekend Menu, appears every Saturday.
- Beppi Crosariol, whose column, Wines and Spirits, appears every Saturday.
- Marjorie Harris, whose column, Dig This, appears Saturdays during gardening season.
- Joanne Kates, whose column, On the Menu, appears every Saturday.
Globe Style is also home to the Fashion & Design Marketplace advertising feature and The Globe national personal ads.
Globe Style lets you connect with consumers who are well-educated and have high disposable incomes. According to NADBank 2008 study, Globe readers have an average household income of $100,058, and Globe readers are over two times more likely than average Canadians to have a university degree or a higher level of education.*
Annual Spending on Men's Clothing**
Globe readers spend far more on men's clothing than the average Canadian does. The chart below shows that weekday Globe readers are twice as likely than average Canadian males to spend $1,000 or more on men's clothing in a year.
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Annual Spending on Women's Clothing**
Female Globe readers are no slouches either. They too spend far more on clothing than average Canadian females.
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* Source: NADbank 2008, 49 national readership markets.
** Source: PMB 2009, Men 18 and over and Women 18 and over.
Racetrack
With a section that covers so many topics that are in constant evolution, the racetrack is a great way to position your message around content that generates a lot of excitement in Globe Style.
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Download Racetrack PDF
Extend Your Reach
Considering a presence in Globe Style? You might also be interested in:
- The Style area on globeandmail.com.
- The Globe Life website at globeandmail.com/globelife.
- One of several style-related newspaper special reports slated for 2007.
See Who Advertises Here
Top spenders in Globe Style are listed below. These industries also request positions in other sections of the paper. To learn more about how Globe Style serves an industry, click on that industry's name. To learn more about other sections of interest to a particular industry, click on those sections' name.
- Retail, which also benefits from a presence in News, Globe Life or as an independently produced, stand-alone newspaper insert.
- Technology and communications, which also a benefits from presence in Report on Business, Globe Life or as an independently produced, stand alone newspaper insert.
- Arts and entertainment, which also benefits from a presence in Review, Globe Life or 7.
The Globe has over 80 newspaper special reports scheduled each year. Advertising in these reports could be beneficial for many different industries due to their varied themes and topics. Check out our newspaper special reports calendar to see the complete schedule.
Contact Us
Don't see your industry listed here? Want more information about the many ways Globe Focus can help you connect with customers? Contact Contact your sales representative for helpful advice, a quick quote or anything else you need.
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