Sports buffs turn to Globe Sports to find out what happened in yesterday's games and what could happen in today's. Over the year, we deliver news and insight into hockey, baseball, basketball, American and Canadian football, soccer, golf, auto racing, tennis and more.

Readers also turn to Globe Sports for quick sports hits in Scoreboard to find out about standings, stats and betting lines, and to see where the games that matter to them will air in Sports on TV.

Of course, Globe Sports offers more than just news. Our columnists are among the most respected sports writers in the country. They include:

• David Shoalts writes a column analyzing the ups and down of the Toronto Maple Leafs.


• William Houston looks at sports the way fans do, through the television lens and radio microphone.


• Stephen Brunt writes a general sports column, with a particular emphasis on the business and sociological aspects of the games he covers.


• Allan Maki writes a column with a Western Canadian point of view and always with a humorous point of view.


• Jeff Blair writes a column that takes readers deep into the heart of baseball.


• Lorne Rubenstein uses personal relationships crafted over 25 years to offer an insider’s view on golf.


• Tom Tebbutt travels the tennis circuit from Melbourne to Wimbledon to cover ever shot.


• Bob Weeks provides an ice-level view of Canada’s curling circuit during the winter months.

Readers looking for weather information, which previously ran in Sports in all markets except B.C. Monday through Saturday, will now find it in Globe Life Monday through Friday and in Globe Sports on Saturdays. West coast readers will continue to find weather information in the Globe British Columbia section of our B.C. edition Monday through Saturday.

Readers will find exciting new features, formats and treatments in our newly launched Globe Weekend Edition. In Globe Sports, for example, the Saturday edition will be beefed up with magazine-style stories of the week and complemented by rich media content on globesports.com.

Globe Sports readers aren't your average fans. According to the NADBank 2008 study, almost one in three are managers, owners or professionals.* What's more, they're no armchair athletes--they're fit, active and enjoy participating in sports. In the past year, Weekday Metro edition readers spent more than $91 million on sports and exercise clothing; nationally, weekday readers spent over $145 million during the same period.**

* Source: NADBank 2008, 49 national readership markets.
** Source: NADBank 2007, 18 national product markets, 8 metro product markets.

Your message appearing as a section cover wrap in Globe Sports envelops all of the coverage in this section and supports the sports content most interesting to sports fans.



Download Section Cover Wrap PDF

Considering a presence in Globe Sports? You might also be interested in:

• globesports.com.

• GlobeGolf 2008, a special pull-out supplement in the May issue of The Globe and Mail's Report on Business magazine.

Top spenders in Sports are listed below. These industries also request positions in other sections of the paper. To learn more about how The Globe serves an industry, click on that industry's name. To learn more about other sections of interest to a particular industry, click on those sections' names.

• Technology and communications, which also benefits from a presence in Report on Business, Globe Life or as an independently produced, stand-alone newspaper insert.

• Automotive, which also benefits from a presence in Globe Auto or News sections.

• Retail, which also benefits from a presence in News, Globe Life or as an independently produced, stand-alone newspaper insert.

• Arts and entertainment, which also benefits from a presence in Globe Life, Review or 7.

The Globe has over 80 newspaper special reports scheduled each year. Advertising in these reports is beneficial for many different industries due to the specific themes and topics we cover in each one. Check out our newspaper special reports calendar to see the complete schedule.

Don't see your industry listed here? Want more information about the many ways Globe Sports can help you connect with customers? Contact your sales representative for helpful advice, a quick quote or anything else you need.