Whether exploring how to get the most out of relationships, recipes or fitness regimes, Globe Life delivers the personal side of life with the intelligence and insight readers have come to expect from The Globe.
Redesigned and reinvigorated, our popular Globe Life section explores health and fitness, travel, food, relationships and now includes our entertaining Globe Arts coverage.
MONDAY: Health & Fitness
Everything about health, nutrition and fitness. Includes an annual Running Series Special Report.
Top destinations in Canada and around the world, with practical tips for business and personal travel.
WEDNESDAY: Food & Wine
The comforts of food, drinks and entertaining, including Beppi Crosariol's popular Wine & Spirits column, Lucy Waverman's Weekend Menu recipe column and Leslie Beck's Food for Thought column.
Home décor and design advice that is showcased with vibrant colour photography.
FRIDAY: Parenting & Relationships
Exploring family and relationship issues, such as parenting, adult family relationships, coping with aging parents, love, dating and marriage.
We will also publish 4 to 6 financial-themed issues on Thursdays throughout the year.
- Spend over $129 million per week on groceries.
- Spend over $70 million on home accessories per year.
- Are 73% more likely to spend $20 or more on a bottle of wine than average Canadians.
Globe Monday through Friday readers also tend to agree that regular exercise is an important part of life and they are better informed about nutrition than the average person.
These individuals are equally passionate about their families. Over 1 in 3 have children under 18, and over one in four travelled with children on their last trip.
This group of influential Canadians recognizes the value of real estate. 83% own their home, and they are 58% more likely to have spent over $20,000 on home improvements in the past two years. 72% have a garden at home, and they're 63% more likely to own vacation homes.
Source: PMB 2013 Spring Study, Adults 18+ ( weekdays )
The front cover included a bottom banner and a special French door unfolding compartment.
Opening the ad.
The ad invited readers to see how far they could go on a single tank of gas in a new VW TDI vehicle.
Impressive! Toronto to Atlanta on a single tank.
The section also featured two supporting full colour pages.
Volkswagen was the exclusive advertiser in that day's Globe Life section.
The semi-gloss paper stock along with The Globe and Mail's state of the art printing capability were the perfect compliment to this attention commanding placement.
Volkswagen Canada takes the lead with The Globe's French Door advertising package
The Volkswagen campaign included domination of Globe Life with a front banner, French Door inside spread and two full pages within the newspaper section.
Available in only a select few Globe Life sections, this innovative and high-impact advertising package can reinforce your message and brand with The Globe's readership. The French Door package includes:
- Front banner
- French Door inside spread - full page and flaps
- Two full pages within the Globe Life section.
- All printed on our Globe Life premium stock.