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Entertaining, informative and yet practical
Whether covering issues like breakthroughs in medicine, exploring how to get the most out of relationships, or a lighthearted look at the little things that delight us, Globe Life delivers the information with the intelligence and insight readers have come to expect from The Globe and Mail.
Advertising features
Globe Life runs Monday through Friday in the Metro and National editions, and includes a different theme each day. Each issue is printed on premium, semi-gloss stock, which enhances the vibrant colour photography that brings each theme to life for our audience. This environment allows advertisers to connect with an engaged audience that is considering purchases for their home, kitchens, gardens, wine cellars and more. We invite you to explore more about advertising in Globe Life and the opportunities available.
MONDAY: Health & Fitness
Everything about health, nutrition and fitness. Includes an annual Running Series Special Report.
TUESDAY: Money
All about money: earning it, saving it, spending it. Looking at consumer trends, we examine every aspect the stuff that makes the world to go around.
WEDNESDAY: Food & Wine
The comforts of food, drinks and entertaining, including Beppi Crosariol's popular Wine & Spirits column, Lucy Waverman's Weekend Menu recipe column and Leslie Beck's Food for Thought column.
THURSDAY: Travel
Top destinations in Canada and around the world, with practical tips for business and personal travel.
FRIDAY: Family & Relationships
Exploring family and relationship issues, such as parenting, adult family relationships, coping with aging parents, love, dating and marriage.
Creative options
To enhance your brand's message and deliver it with impact, choose from one of the following ad formats: Readership
Globe readers seek the best in clothing, home furnishings dining and food. And with an average household income of $109,505, they're a powerful group of consumers and prepared to indulge. Globe readers:
Globe Monday through Friday readers also tend to agree that regular exercise is an important part of life and they are better informed about nutrition than the average person.
These individuals are equally passionate about their families. About 1 in 3 have children under 18, and one in four (25%) travelled with children on their last trip.
This group of affluent Canadians recognizes the value of real estate. 86% own their home, and they are 93% more likely to have spent over $20,000 on home improvements in the past two years. 65% have a garden at home, and they're 40% more likely to own vacation homes.
Source: PMB 2011 Fall Study, Adults 18 and over.
- Are twice as likely to spend $20 or more on a bottle of wine than average Canadians.
- Spend over $56 million per week on groceries.
- Spend over $31 million on home accessories per year.
Globe Monday through Friday readers also tend to agree that regular exercise is an important part of life and they are better informed about nutrition than the average person.
These individuals are equally passionate about their families. About 1 in 3 have children under 18, and one in four (25%) travelled with children on their last trip.
This group of affluent Canadians recognizes the value of real estate. 86% own their home, and they are 93% more likely to have spent over $20,000 on home improvements in the past two years. 65% have a garden at home, and they're 40% more likely to own vacation homes.
Source: PMB 2011 Fall Study, Adults 18 and over.
Creative gallery
On July 27, 2011 The Globe and Mail ran its first French door ad execution in its Globe Life section.
The ad was created by Red Urban and MediaCom.
The front cover included a bottom banner and a special French door unfolding compartment.
Opening the ad.
The ad invited readers to see how far they could go on a single tank of gas in a new VW TDI vehicle.
Impressive! Toronto to Atlanta on a single tank.
The section also featured two supporting full colour pages.
Volkswagen was the exclusive advertiser in that day's Globe Life section.
The semi-gloss paper stock along with The Globe and Mail's state of the art printing capability were the perfect compliment to this attention commanding placement.
For more information on similar opportunities, contact your sales rep or send us an inquiry.
Volkswagen Canada takes the lead with The Globe's French Door advertising package
Volkswagen Canada commanded the attention of Globe readers on July 27 as the sponsor of the Globe's first-ever French Door wrap campaign. The ad creative was by Red Urban and the media agency was MediaCom.
The Volkswagen campaign included domination of Globe Life with a front banner, French Door inside spread and two full pages within the newspaper section.
Available in only a select few Globe Life sections, this innovative and high-impact advertising package can reinforce your message and brand with The Globe's readership. The French Door package includes:
The Volkswagen campaign included domination of Globe Life with a front banner, French Door inside spread and two full pages within the newspaper section.
Available in only a select few Globe Life sections, this innovative and high-impact advertising package can reinforce your message and brand with The Globe's readership. The French Door package includes:
- Front banner
- French Door inside spread - full page and flaps
- Two full pages within the Globe Life section.
- All printed on our Globe Life premium stock.
Need more information?
Contact a Globe representative for helpful advice, a quick quote or to answer any questions you may have. We look forward to hearing from you.Related
You can extend your reach and increase your ad's impact with an additional presence in one or more of The Globe's following print or digital products. .jpg)
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