Globe Life is where Canada's best-informed readers turn for the information that matters most to them: stories that help them better understand and navigate their personal lives.

Whether covering serious issues like breakthroughs in healthcare, exploring how to get the most out of relationships or taking lighthearted looks at the little things that delight us, Globe Life journalists bring all the intelligence and insight readers expect from our industry-leading publication.



A week of Globe Life features and columnists includes:

MONDAY: Family
On Mondays, Globe Life will focus on topics like pregnancy, parenting, adult family relationships and coping with aging parents. Monday's line-up will include:

• Author and clinical psychologist Anthony E. Wolf's biweekly strategies for raising teens.
• Heavy Petting, Rebecca Dube's biweekly column about pets and pet culture.

Monday readers will also find general interest columns from some of Globe Life's most popular writers, including:

• Judith Timson, who'll put a Life "spin" on topical issues in the news from politics to social trends every week.

TUESDAY: Work & Money
Tuesdays at Globe Life will be all about money: earning it, saving it, spending it. From consumer trends to trends in the workplace, we'll examine every aspect of what makes the world to go 'round. Among Tuesday columns will be:

• The Office, Sarah Boesveld's weekly look at office culture.
• Currency, Sarah Hampson's biweekly musings about our relationship with money.
• Mr. Miser, one man's biweekly report on his quest to live life well--and on the cheap.
• Smart Cookies Tip, a weekly personal finance tip from Angela Self of the popular money mentoring team, The Smart Cookies.
• My Last Stupid Purchase, in which notable people talk about their most recent regrettable purchase each week.

In addition, Globe Life will publish Damage Control, advice on fixing sticky social situations from David Eddie, every week.


WEDNESDAY: Food & Wine
Wednesdays will be dedicated to everything that makes life worth living. Wednesday Globe Life columns will include:

• Decanter, Beppi Crosariol's ever-popular weekly wine column.
• In the Kitchen, weekly recipes by our rotating roster of star chefs from across Canada.
• Food for Thought, Leslie Beck's weekly look at issues related to diet and nutrition.
• The Spread, Sue Riedl's biweekly reviews of artisanal cheese.
• The Dish, Alexandra Gill's weekly reviews of Vancouver restaurants for our B.C. edition.

THURSDAY: Personal Health & Fitness
On Thursdays Globe Life will cover developments in personal health, nutrition and exercise. Columns slated for Thursday include:

• Second Opinion, a weekly look at general interest health issues by Andre Picard.
• Jockology, Alex Hutchinson's biweekly reports on the latest scientific studies of exercise.
• Power Crunch, which reveals the workout routines of famous Canadians--like Justin Trudeau, Monika Schnarre and Yann Martel--every two weeks.
• Seriously?, in which Canadian health experts answer common medical questions every week.
• Two new monthly columns from Amy Verner: one on trends in exercise and fitness classes, the other on trends in fitness gear.

Note: Globe Life will continue to publish a Health page reporting on developments in medical research on Tuesdays, Wednesdays and Fridays.


FRIDAY: Relationships
On Fridays, Globe Life will look at the things that make us human: dating, love, relationships, marriage and sex. Friday columns will include:

• Generation Ex, Sarah Hampson biweekly musings on divorce.
• The Other Half, in which Micah Toub examines the psychology of relationships from a male perspective every two weeks.
• Group Therapy, weekly advice on readers' relationship dilemmas from Claudia Dey and other readers.
• The Love Poll, the results of our weekly online poll about readers' sex and relationship issues.

As well, Paul Taylor will round up the week's most curious and surprising health studies every week in Small Doses.

Our 2007 redesign consolidated many favourite Globe features, like Fact and Arguments and the Morning Smile, which previously ran in front News, into our Globe Life section. Other features that call Life home are the sudoku puzzle and horoscopes, both of which previously ran in Review. (On Saturdays, the sudoku can still be found in Review, while horoscopes can be found in Globe Life Style.)

In all Globe editions except B.C., weather info has moved to Globe Life, except on Saturdays, when readers will find it in its old home, Globe Sports. In B.C. readers will continue to find weather information on Page 2 of Globe B.C.

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On the weekend, Globe Life becomes Globe Life Style, where readers find extended coverage of home decor topics in additional to personal style stories. The section contains exciting features, formats and treatments as part of our recently revamped Globe Weekend Edition.

Monday through Friday Globe and Mail readers have spent almost $1 billion on men's and women's clothing in the past 12 months. More important, Globe readers aren't price-sensitive: they'd rather spend more to obtain quality good and services that can improve their lives. That said, they're not afraid to splash out on "little luxuries" when the mood strikes them.

Globe Monday through Friday readers also care passionately about living life to the fullest. 87% of Globe readers ate at a restaurant in the past 30 days and, during this period, they consumed 3.5 million glasses of spirits and liquor. What's more, they're:

• 96% more likely to spend $20 or more on a bottle of wine than average Canadians.
• More likely to cite gourmet cooking as a hobby.
• 69% more likely to shop at a gourmet food store.

Globe Monday through Friday readers also agree that regular exercise is an important part of life, and are better informed about nutrition than the average person.

These individuals are equally passionate about their families. One in three have children under 18, and almost one in four (24%) travelled with children on their last trip.

This group of affluent Canadians recognizes the value of real estate. 83% own their home, and they're 82% more likely to have spent over $20,000 on home improvements in the past two years. Almost 66% have a garden at home, and they're more than 70% more likely to own vacation homes.


* Source: PMB 2009, age 12 and over.

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Considering a presence on Globe Life? You might also be interested in:

• Globe Review

• Globe Style

• The Globe Life website at globeandmail.com/globelife.

• The Arts area of globeandmail.com

Industries expected to benefit most from a position in Globe Life are listed below.

To learn more about how The Globe serves an industry, click on that industry's name. To learn more about other sections of interest to a particular industry, click on those sections' names.

• Retail, which also benefits from a presence in News, Report on Business or as an independently produced, stand-alone newspaper insert.
• Arts and entertainment, which also benefits from a presence in Review, 7 or Sports.
• Education, which also benefits from a presence in front News or Report on Business.
• Technology and communications, which also benefits from a presence in Report on Business, front News or as an independently produced, stand-alone newspaper insert.
• Travel, which also benefits from a presence in front News, Globe Travel, or Report on Business.

The Globe also has more than 80 newspaper special reports scheduled each year, with topics to suit almost any advertiser. See our online special reports calendar for the complete schedule.

Want more information about the many ways Globe Life can help you connect with customers? Contact your sales representative for helpful advice, a quick quote or anything else you need.