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The new Globe Life & Arts: informative, engaging and entertaining

Whether exploring how to get the most out of relationships, recipes or fitness regimes, Globe Life delivers the personal side of life with the intelligence and insight readers have come to expect from The Globe.

Redesigned and reinvigorated, our popular Globe Life section explores health and fitness, travel, food, relationships and now includes our entertaining Globe Arts coverage.



Advertising features
Globe Life runs Monday through Friday in our Metro and National editions, featuring a different theme each day and including arts and entertainment news. Globe Life & Arts connects you with an engaged audience who appreciates arts and entertainment, and is considering purchases to enhance their lifestyle.


You can showcase your products, services and events through a variety of ad formats and content adjacencies within the following editorial themes:

MONDAY: Health & Fitness
Everything about health, nutrition and fitness. Includes an annual Running Series Special Report.

TUESDAY: Travel
Top destinations in Canada and around the world, with practical tips for business and personal travel.

WEDNESDAY: Food & Wine
The comforts of food, drinks and entertaining, including Beppi Crosariol's popular Wine & Spirits column, Lucy Waverman's Weekend Menu recipe column and Leslie Beck's Food for Thought column.

THURSDAY: Home
Home décor and design advice that is showcased with vibrant colour photography.

FRIDAY: Parenting & Relationships
Exploring family and relationship issues, such as parenting, adult family relationships, coping with aging parents, love, dating and marriage.

We will also publish 4 to 6 financial-themed issues on Thursdays throughout the year.

Creative options
To enhance your brand's message and deliver it with impact, choose from one of the following ad formats:



Readership
Globe readers seek the best in clothing, home furnishings dining and food. And with an average household income of $113,935, they're a powerful group of consumers and prepared to indulge.

Globe readers:
  • Spend over $122 million per week on groceries.
  • Spend over $63 million on home accessories per year.
  • Are 73% more likely to spend $20 or more on a bottle of wine than average Canadians.

Globe Monday through Friday readers also tend to agree that regular exercise is an important part of life and they are better informed about nutrition than the average person.

These individuals are equally passionate about their families. Over 1 in 3 have children under 18, and nearly one in four travelled with children on their last trip.

This group of influential Canadians recognizes the value of real estate. 81% own their home, and they are 48% more likely to have spent over $20,000 on home improvements in the past two years. 68% have a garden at home, and they're 67% more likely to own vacation homes.

Source: PMB 2013 Fall Study, Adults 18+ ( weekdays )





Creative gallery

On July 27, 2011 The Globe and Mail ran its first French door ad execution in its Globe Life section.
The ad was created by Red Urban and MediaCom.


The front cover included a bottom banner and a special French door unfolding compartment.


Opening the ad.


The ad invited readers to see how far they could go on a single tank of gas in a new VW TDI vehicle.


Impressive! Toronto to Atlanta on a single tank.


The section also featured two supporting full colour pages.


Volkswagen was the exclusive advertiser in that day's Globe Life section.


The semi-gloss paper stock along with The Globe and Mail's state of the art printing capability were the perfect compliment to this attention commanding placement.


For more information on similar opportunities, contact your sales rep or send us an inquiry.




Volkswagen Canada takes the lead with The Globe's French Door advertising package

Volkswagen Canada commanded the attention of Globe readers on July 27 as the sponsor of the Globe's first-ever French Door wrap campaign. The ad creative was by Red Urban and the media agency was MediaCom.

The Volkswagen campaign included domination of Globe Life with a front banner, French Door inside spread and two full pages within the newspaper section.

Available in only a select few Globe Life sections, this innovative and high-impact advertising package can reinforce your message and brand with The Globe's readership. The French Door package includes:

  • Front banner
  • French Door inside spread - full page and flaps
  • Two full pages within the Globe Life section.
  • All printed on our Globe Life premium stock.



Need more information?
Connect with an engaged audience who loves being entertained and works hard to ensure life is more rewarding and enjoyable. Contact your Globe representative for advice, a quick quote and to answer any questions you may have.

Related
You can extend your reach and increase your ad's impact with an additional presence in one or more of The Globe's following print or digital products.