Globe Drive at a glance:

Globe Drive is distributed each Thursday to our Ontario readers. The new Globe Drive section extends far beyond the latest models, stats and features to a variety of topics reflecting how we think about driving and feel about our cars.


For advertisers, Globe Drive is the place to reach buyers of small cars, mini-vans and high-end vehicles, individuals and families who are buying their first, second or even a third car for their households.

The section is also an ideal way to connect with individuals who influence purchasing decisions about corporate fleets for their companies.

Over the years, it's developed a reputation for publishing authoritative, independent reviews and unbiased opinion that have made it a trusted buying guide for readers.

But Globe Drive covers much more than just which car to buy.

Our editors also provide news and information to help readers navigate the often-daunting car-buying process and, once they've made their purchase, help them make the most of their driving experience.


Topics covered each week include our relationships with our cars, family driving, car audio and electronics, green choices, road trips, car tips and what the cars we drive say about us.

Here’s an overview of Globe Drive’s new approach to automotive coverage:

• lifestyle driving stories that reflect how we think about driving and feel about our cars;
• content for the avid car enthusiasts;
• reviews of the latest models;
• advice from Globe journalist Michael Vaughan, Michael Bettencourt and Jeremy Cato;
• road tests everything from luxury cars to the current hot sellers;
• stories for avid car enthusiasts

Weekday Globe and Mail readers are 21% more likely than average Canadians to be planning the purchase of a new car in the next 12 months.*

Globe Drive readers are car enthusiasts who have a great deal of influence over second and even third vehicles in their households. It makes sense, considering the affluence of our demographic, that Globe readers are decision-makers about not just what cars they own, but what cars others in their households purchase.

In other words, they influence the purchase of vehicles at every price point, from luxury to subcompact. 36% have household incomes of between $50,000 and $99,999, while 49% have household incomes of $100,000 or more.**






* Source: NADbank 2007, 18 national product markets.
** Source: NADbank 2008, 49 national readership markets.

The first thing readers see as they turn the page is your message. The consecutive right hand pillar delivers your message directly into our readers’ hands, in the section that puts them in the drivers seat.



Download Consecutive Right-Hand Pillars PDF

Ready to secure your presence in Globe Drive? You might also be interested in:

• GlobeDrive.com.

• One of several auto-related newspaper special reports planned for each year.

Naturally, national marketers in the auto industry as well as local dealerships vie for space in Globe Drive. The automotive industry also benefits from a presence in News or Sports.

The Globe has over 80 newspaper special reports scheduled each year. Advertising in these reports could be beneficial for automotive clients and other industries, due to their varied themes and topics. Check out our newspaper special reports calendar to see the complete special reports schedule.

Don't see your industry listed here? Want more information about the many ways Globe Auto can help you connect with customers? Contact your sales representative for helpful advice, a quick quote or anything else you need.