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The perfect vehicle for your advertising

Please note: Effective Thursday, September 13, 2012 the Globe Drive newspaper section will be moving to our Thursday Metro edition. Material deadlines remain the same.

Globe Drive has a reputation for publishing authoritative, independent reviews and unbiased opinions that have made it a trusted buying guide for readers. But it also extends far beyond reviewing the latest models, stats and features, and covers a variety of topics that reflect how we think about driving and feel about our cars.

Advertising features
Advertisers for everything from small cars and high-end vehicles to vehicle entertainment and automotive travel, will reach an audience of car enthusiasts. And Globe Drive is an ideal way to connect with individuals who influence corporate purchasing and leasing decisions for their companies.

We invite you to explore more about advertising in Globe Drive and the opportunities available.


Please note: Effective September 13, 2012 The Globe Drive newspaper section will be moving to our Thursday Metro edition.

Globe Drive runs Fridays as a stand-alone section in our Metro edition. You can showcase your auto-related products and services through a variety of ad formats and content adjacencies.

  • Full outside back page and front banner ad positions available.
  • Entertaining advice and information from Globe journalists Michael Vaughan, Michael Bettencourt and Jeremy Cato.
  • Best of the Lot - car reviews and recommendations in response to a weekly reader question.
  • First Drive - The best in-depth car previews, reviews and expert opinions, including ratings and technical specs.
  • Buying Used - What's hot on the used car market

Creative options
To enhance your brand's message and deliver it with impact, choose from one of the following ad formats:



Readership
Related case studies
A Custom Advertorial Supplement within Globe Drive, produced in collaboration with Chrysler Canada and its partner agencies, helped whip up consumers’ appetite for the new 2012 Chrysler lineup, premiering at the Toronto International Auto Show.
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A collaboration between The Globe, Ford Canada and its advertising, PR and media agencies that created ‘On the Road with AmberMac,’ an entertaining online campaign that fuelled consumer awareness for the launch of the 2012 Ford Focus.
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View more case studies
The Globe and Mail delivers an audience that purchases premium priced vehicles and vehicles under $30K.

  • 64% of Globe readers live in multiple vehicle households.
  • 43% of Globe readers own a sub-compact, compact or mid-size vehicle.
  • Globe readers are 72% more likely to own premium priced cars ($40K+)
  • Most Globe readers purchase conventional vehicles (vehicles priced under $30,001)
  • Baby boomers are the Globe's largest readership group. This generation is Canada's wealthiest.

Source: NADbank 2011, 20 National Product Markets & NADbank 2012, 47 National Readership Markets.




Need more information?
Contact a Globe representative for helpful advice, a quick quote or to answer any questions you may have. We look forward to hearing from you.