Essential information about our newspaper readership, at-a-glance. For detailed regional readership information and demographics, please download our regional PDFs from the right hand column.


















CIRCULATION
National edition Weekday edition subscriptions 291,303
National edition Saturday subscriptions 356,640
Central edition Weekday subscriptions 175,104
Central edition Saturday subscriptions 204,055
Metro edition Weekday subscriptions 142,790
Metro edition Saturday subscriptions 164,944
Average Weekday (Print + PDF) issue readership 941,000
Average Sat (Print + PDF) issue readership 1,100,000
Average time spent reading weekday issue 34 minutes
Average time spent reading weekend issue 52 minutes
GLOBE NEWSPAPER READERS WEEKDAY SATURDAY ADULT POPULATION
GENDER
Male 58% 55% 49%
Female 42% 45% 51%
AGE DISTRIBUTION
18 24 8% 7% 12%
25 34 14 14 18
35 49 25 23 28
50 64 33 33 24
65+ 20 22 17
18 49 47 45 59
25 54 50 49 56
Average Age 50 51 46
LEVEL OF EDUCATION
University Graduate + 67% 67% 36%
Post-Grad Degree 29 29 12
OCCUPATION
Management (Senior/Other) 21% 17% 13%
Professionals 8 8 4
Net MPs(Senior/Other Management) 28 24 17
Other White Collar 17 18 19
HOUSEHOLD INCOME
$50,000+ 81% 78% 67%
$60,000+ 74 71 56
$75,000+ 64 62 44
$100,000+ 49 45 29
Avg Household Income $98.000 $95,000 $77,000
HOUSEHOLD COMPOSITION
Adults Only 70% 71% 63%
Adults with Children 29 29 37

*Source: NADbank 2012 Readership Study, 47 National Markets ( Print and PDF editions ) effective July 2013