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Canada's National Newspaper
In print for 167 years, The Globe delivers lively and authoritative coverage of national, international, business, technology, arts, entertainment and lifestyle news.
  
 

An essential read for Canadians who want in-depth reporting on the issues, facts and opinions that affect our domestic landscape and the world at large, The Globe enjoys a cumulative six-day readership total of almost 3.3 million*, and our readers are incredibly loyal - 75 per cent of our current subscriber base has subscribed for more than two years - many of them for much longer.

* Source: NADbank Fall 2011 - 48 readership markets

Features
Printed on superb quality paper stock, our newspaper uniquely showcases full-colour journalism and advertising on every page.

The Globe offers flexible advertising options and your brand can benefit from a range of premium positions, innovative content adjacencies and sponsorships; integrated multi-platform opportunities; and custom content capabilities.



National editions and regional sections
  
 
Advertisers can target Globe readers by region through our Front News section, specific to one of six regions – National, Metro, Central, East, West and B.C.

For example, target readers from Quebec and the Maritimes by placing an ad in the Front News section of our East edition.

For a complete guide to the sections in our regional editions, download and view page 6 of our Newspaper Media Kit.

For complete information about what's in our newspaper, visit the Newspaper Sections on Globelink.




Readership
Connect with Canada's most sought-after demographic
When you advertise in The Globe and Mail, your message reaches Canada's thought-leaders and taste-makers--those individuals who lead or intend to lead in politics, business, the workplace or the home. More importantly, Globe readers have the purchasing power--whether personal or corporate--to follow up on the needs and desires advertisements in The Globe generate.

For complete readership information, view our newspaper readership page and download our media kit.




Increase your reach
Combining Globe properties is a highly cost-effective way to increase your reach among Canada's most-coveted consumers. A week-long presence in our newspaper reaches 2.4 million people. Add Report on Business magazine and Globe Digital to reach a potential audience of over 6 million people, each month.

Combined audience using newspaper, online and Report on Business magazine

Reach over 6 million influential Canadians

SOURCE: PMB/comScore Spring 2012 Fused Database –Total Canada Age 18+ - Fuses Spring 2012 PMB data with Jan-March 2012 comScore data







Case Studies
A Custom Advertorial Supplement within Globe Drive, produced in collaboration with Chrysler Canada and its partner agencies, helped whip up consumers’ appetite for the new 2012 Chrysler lineup, premiering at the Toronto International Auto Show.
Read the case study >
An notable, multi-media campaign that used The Globe’s trusted relationship with the Small/Medium Business community to increase awareness of TELUS’ unique SMB services and resources.
Read the case study >
A multi-platform Custom Contest, created for Tourism Ireland that leveraged Globe readers’ interest in culture and travel to establish Ireland as a preferred holiday destination.
Read the case study >
View more case studies


Need more information? Explore GlobeLink and send us an inquiry or contact a Globe Digital representative when you're ready to take the next step.

From simple banner ads to cutting edge integrated campaigns, we offer programs for every budget.Our team will work with you to engage Globe consumers in high impact, innovative ways.