The Globe offers marketing opportunities for every budget and need. Sometimes, that need is as a brand promoting display ad to announce a new product or service. Sometimes, it's more complex, and requires a multi-platform campaign that significantly increases reach and penetration. At still other times, marketers want innovation, to stand apart from the crowd and deliver a unique marketing experience for our readers. It's in projects like these that The Globe's Marketing Solutions Group (MSG) shines.

Our Marketing Services team consists of dedicated category specialists who devise fresh, compelling and effective marketing solutions in collaboration with and on the behalf of our clients. Working with Globe sales representatives or, in some cases, directly with advertisers, MSG members create custom-tailored packages that combine traditional advertising, content solutions, media relations strategies, product placement, promotions, events, interactive solutions and "viral" word-of-mouth programs.




MSG is also responsible for The Globe and Mail's newspaper special reports and magazine special reports. These highly focussed editorial sections give advertisers the opportunity to effectively target readers who are keenly interested in subjects that range from financial planning to summer getaways.

Whether creating publishing products that give advertisers new opportunities to connect with the right consumers or facilitating partnerships with other brands, MSG looks beyond the boundaries of traditional marketing to find those ideas best-suited to every one of our client's needs. What's more, MSG team members ensure that all components are delivered as turnkey solutions, regardless of whether they're strategic or creative initiatives. From execution to monitoring and reporting on results, our people excel in all areas of project management, and our goal is to ensure clients get the most mileage out of their media dollars.

In this section, you can learn more about the ways in which MSG can help you benefit from a non-traditional marketing solution. Get to know the MSG team, view our case studies.