Our 2012 Young Lions and Young Marketers Qualifying Competitions received a great response - - 184 teams participated this year.
The Gold-award winning teams in each category win a trip to the Cannes Lions International Festival of Creativity to represent Canada in the official Cannes Young Lions and Young Marketers competitions held during the Festival, June 17 to 23.
Everyone at The Globe and Mail is extending a warm round of applause to all who participated - the entries were stellar and proved once again that Canada is brimming with high calibre creativity and talent.
See the winning entries for: PrintFilmCyberMediaYoung Marketers
The Client
Established in 1853, the YMCA of Greater Toronto is a charity connecting with more than 542,000 people at 385 locations. In partnership with more than 250 organizations, the YMCA offers programs responding to the needs of the community, which include employment and essential skills, education, newcomer programs and youth outreach.
Positioning
The YMCA’s success in communicating its brand to various target audiences and communities is key to securing future fundraising, building healthy communities and influencing public policy. How the YMCA is positioned and communicates with evolving and diverse audiences is crucial to its ability to remain a relevant and influential organization.The Challenge
Support the YMCA’s new brand strategy and re-position it as a relevant, social organization, worthy of support through an external communications campaign that will develop its profile as a leading authority on the health and well-being of children, youth and young adults.Campaign Objectives
- Increase public awareness for the YMCA as a GTA-relevant, socially responsible organization worthy of active support.
- Develop the YMCA’s profile as a leading authority on the health and well-being of children, youth and young adults.
- Increase coherence and understanding of the YMCA brand.
The Globe Young Lions Print Winners
Gold Print Winners
Noah Feferman, Copywriter, OgilvyOne
Stefan D’Aversa, Art Director, OgilvyOne
Click on the image below to open the entry.
Silver Print Winners
Jamie King, Writer, DraftFCB
Johnathan Hotts, Art Director, DraftFCB
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Bronze Print Winners
Grace Lau, Copywriter, Cossette
Cameron McNab, Art Director, Cossette
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The Globe Young Lions Film Winners
Gold Film Winners
Elma Karabegovic, Art Director,DraftFCB
Mike Donaghey, Art Director, BBDO Toronto
Silver Film Winners
Consuelo Martin Rubio, Account Coordinator, henderson bas kohn
Adam Harrison, Account Coordinator, henderson bas kohn
Bronze Film Winners
Sebastian Lyman, Writer, TAXI
Vic Bath, TAXI
The Globe Young Lions Cyber Winners
Gold Cyber Winners
Mustafa Al-Qinneh, Sr. Designer, teehan+lax
Paul Reiss, Sr. Designer, teehan+lax
Click on the image below to open the entry.
Silver Cyber Winners
Ian Flaig, Art Director, Dashboard
Ted Sczelecki, Art Director, Dashboard
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Bronze Cyber Winners
Cameron Hudson, Writer, TAXI
Willie Ho Yin Ko, Digital Designer, TAXI
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The Globe Young Lions Media Winners
Gold Media Winners
Valerie Whiffen, Media Planner, Media Experts
Chris Walton, Sr. Broadcast Negotiator, Media Experts
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Silver Media Winners
Celia Gibb, Account Executive, ZenithOptimedia
Megan Metzak, Associate Planner, Mindshare
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Bronze Media Winners
Andrew Young, Media Assistant, PHD
Scott Dane, Account Manager, PHD
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The Globe Young Marketers Winners
Gold Young Marketers Winners
Brad Canario, Brand Manager, Campbell Company of Canada
Aaron Nemoy, Brand Manager, Campbell Company of Canada
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Silver Young Marketers Winners
Sophie Zhao, Assistant Brand Manager, Procter & Gamble
Jessica Leung, Assistant Brand Manager, Procter & Gamble
Click on the image below to download the entry.
Bronze Young Markerters Winners
Bob Cornwall, Brand Manager, Kraft Foods
Laura Henderson, Brand Manager, Kraft Foods
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