This year's competition received a fantastic response--152 participants, an increase of almost 100% over 2008.

The winning teams in each category won a trip to Cannes and the opportunity to represent Canada in the official Cannes Lions Young Lions competition.

Every team did us proud, but we were especially chuffed that copywriter Chris Booth and art director Joel Pylypiw from DDB Canada earned the country its first-ever Young Lions award at the festival, a Silver for Film.

Congratulations to everyone who participated. Each of you is helping to put Canada on the international advertising map--today's and, more importantly, tomorrow's.

Participants were asked to develop solutions for Medecins sans frontieres (Doctors Without Borders), an independent international humanitarian organization that delivers emergency aid to people affected by armed conflict, epidemics, disasters or exclusion from healthcare in more than 70 countries around the world.

The objective for all Young Lions participants was to increase awareness of MSF, differentiate it from other NGOs and encourage donations to the organization.



Jon Murray, Copywriter, TBWA Vancouver
Simon Bruyn, Copywriter, Rethink

Jon and Simon's submission was a clever play on the classic Mad fold-in.

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Todd Takahashi, Art Director, Burnkit Creative
Jeff Greenberg, Flash Developer, Burnkit Creative

Todd and Jeff created a moving banner that poignantly lays bare a demoralizing situation faced by mothers all over the world. (Note that you need the most current version of Adobe's Flash player to view their submission.)

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Chris Booth, Copywriter, DDB Canada
Joel Pylypiw, Art Director, DDB Canada

The entry below shows what Chris and Joel are made of, and why the pair won a Silver at Cannes.

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The Media category received more than two and a half times as many entries as it did when it launched last year.

The brief challenged participants to demonstrate strategic thinking by creating a compelling communications strategy for selected media channels. Entries were judged on their understanding of target audiences, key insights, media solutions and expected results.

Globe Young Lions Gold Media Winners
Sarah Fitzgerald, Media Planner, Cossette Atlantic
Beverley Gallant, Art Director, Cossette Atlantic

Click on the image below to download the winning entry.



Globe Young Lions Silver Media Winners
Richard Gawlas, Media Research & Buyer, Tamm Communications
Stacey Maier, Media Services Manager, Tamm Communications

Click on the image below to download the entry.



Globe Young Lions Bronze Media Winners
Yue Yi (Karen) Guan, Investment Buyer, Starcom
Jamile Raval, Strategy Planner, Starcom

Click on the image below to download the entry.

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