There's a new trend afoot in these days leading up to the Super Bowl. Instead of waiting to debut their multi-million dollar ads on Super Bowl Sunday, brands are choosing instead to "leak" them in advance. The spots, widely assumed to be the best TV promos a company can offer...

Read More >> When you think about it, the concept of online sharing is fairly new. Before the advent of message boards and social networking, the idea of an Average Joe or Jane sharing personal thoughts and knowledge online was quite foreign. Isn't it amazing, then, how happily brands have embraced it?

Read More >> The figures are in: online ad spending in Canada will continue to grow by double digits through 2014 to reach close to $4 billion. The highest growth rates, eMarketer says, won't be found in social media or search, but in good old-fashioned video advertising.

Read More >> With more than three-quarters of the population online, close to half of all Canadians on social networks, and the majority of users boasting at least ten years on the Web, all signs point to 'yes'. According to a new report by eMarketer the annual growth of Internet users in Canada is only expected to be about 2 per cent between now and 2015. What this means, in essence, is that the Internet is firmly embedded in our culture and in our lives.

Read More >> There exists an old stereotype about the holiday shopper: she (or he) is busy, stressed, and ornery to the extreme. That doesn’t make things easy for retailers. Misplace an online order in April and you might be able to appease the customer with a discount on a future purchase. Do it in December and it's going to take a lot more to put you back in good standing with your clientele.

Read More >> Few stuffed turkeys were consumed in Canada during the US Thanksgiving weekend, but that doesn't mean we let the occasion slide by unnoticed. For with the holiday came two most American cherished traditions: Black Friday and Cyber Monday.


Read More >> My father-in-law is in the midst of upgrading his physiotherapy office. It isn't new exercise equipment he's purchasing, though, but iPads, and he’s not alone in adopting the nascent technology.

Read More >> Newspapers have long been criticized for being slow to adopt social media. They weren't the first publishers to integrate social networking tools into their sites. But that was then. Now, newspapers are easily among the most social publishers on the Web. Here are the top five reasons why, and what your brand can learn by following their lead.


Read More >> I've always felt that, as part of our daily work, interactive marketers should make a point of perusing as many e-mail newsletters as possible. Apart from allowing us to keep tabs on the competition, they're an invaluable resource for noting content and distribution trends.

Read More >> To date marketers have been using Facebook to supplement existing digital and offline campaigns. It's been an alternative to a microsite landing page, a customer relationship management portal, and a viral hub. But does a branded Facebook page have the chops to replace an entire ad campaign…

Read More >> Those who read Nielsen's blog last week were treated to an interesting visual depiction of how digital consumers are being influenced by Social, Local, and Mobile (SoLoMo) media.


Read More >> This month eMarketer released its latest Global Media Intelligence report for North America, and as always it contained some valuable insight into media consumption habits and ad spending levels for the coming years.

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