http://www.globelink.ca/mediacentral/sandbox/ GlobeLink: The Sandbox 30-Second Spots: Dispatches from the world of media and advertising BY SHAWNA RICHER
THE GLOBE AND MAIL



It turns out that people love Don Draper about as much as they do real ad executives, which is to say: Not very much. Despite Emmy Awards, Golden Globes, and a flood of rave reviews, the fourth season of Mad Men kicked off last Sunday with only 2.92 million U.S. viewers, which is marginally higher than last years debut but far from what youd expect with all that promotion. Still, AMC says its pleased, pointing out that 48 per cent of the shows viewing households earn $100,000 or more, leading to higher ad rates. Well, at least ad executives love a show about ad executives. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1122 Fri, 30 Jul 2010 16:16 GMT From Fridays Globe and Mail: Per-sua-sion
In this weeks Adhocracy column, Canadas anti-attack ad culture, Simon Houpt discusses the reason for a dearth of marketing smackdowns on this side of the border, and why some argue its a lost opportunity for advertisers.
]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1121 Fri, 30 Jul 2010 16:13 GMT Media Central Tuesday Round Up A weekly compendium of interesting items from the world of media, marketing and advertising.


Closing the Tech Divide
AdWeek, July 27, 2010
Traditional agencies are starting to catch up to their digital counterparts in the online advertising sphere. As illustrated by the recent success of the Old Spice commercials, companies like Wieden + Kennedy are demonstrating a new understanding of this medium, and similarly, digital agencies are moving beyond their technical capabilities to increase their role in brand awareness and relationship programs. Read the AdWeek article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1120 Tue, 27 Jul 2010 21:19 GMT Media Central Tuesday Round Up A weekly compendium of interesting items from the world of media, marketing and advertising.


Social Sites Lag in Customer Satisfaction
AdWeek, July 20, 2010
Social networkseverybody uses them, but does everybody love them? According to an American Customer Satisfaction Index report, the answer is: no. In fact, the report states that social networks have the lowest customer satisfaction score of any of the measured e-business or e-retail industries and are at the same (low) level of popularity as airlines and cable television companies. Read the AdWeek article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1119 Tue, 20 Jul 2010 21:25 GMT 30-Second Spots: Dispatches from the world of media and advertising BY SHAWNA RICHER
THE GLOBE AND MAIL



Are you a creative director whose parents still wish youd done something meaningful with your life? Winning a Cannes Lion just wasnt enough for them? Would bringing home a Nobel Peace Prize finally shut them up? Then check out The Impossible Brief, a challenge by Saatchi & Saatchi Tel Aviv to devise a solution to the Israeli-Palestinian conflict. Detail your original, creative and truly inspiring suggestion for how to bring these two nations closer together, reads the campaigns Facebook page . The winner will be selected by a panel of Israeli and Arab ad folk, who no doubt will come to a unanimous decision in complete and perfect harmony. Oy. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1118 Mon, 19 Jul 2010 14:51 GMT From Fridays Globe and Mail: Per-sua-sion
In this weeks Adhocracy column, Sex sells. No, wait. Maybe it doesnt, Simon Houpt discusses why developers have used sex and lifestyle images to sell real estate and why insiders say it doesnt work. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1117 Mon, 19 Jul 2010 14:47 GMT Media Central Tuesday Round Up A weekly compendium of interesting items from the world of media, marketing and advertising.


Ad Spend Up 12.5% in First Quarter
AdWeek, July 12, 2010
Thanks to a pair of global sporting events and an overall market turnaround, the advertising industry is finally seeing the light. After 18 dark months, advertising dollars are on the grow again, with the biggest surges coming from Asia and Latin America. Read the AdWeek article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1116 Tue, 13 Jul 2010 20:43 GMT 30-Second Spots: Dispatches from the world of media and advertising BY SHAWNA RICHER
THE GLOBE AND MAIL


Porsche and Gahndi


Poor Germany! As if the countrys loss to Spain in the World Cup semi-final werent humiliating enough, now a guerrilla marketing campaign by Nissan has Porsche crying like ein baby. During last weekends Goodwood Festival of Speed in England, Nissan adorned one of its cars with the logos of Audi, BMW, and Porsche next to a notched count of victories it had won against each of them at a German race track. Porsche complained about the unauthorized use of its trademark, and Nissan relented, but it didnt back off a parallel billboard campaign. Sample tagline? The Germans Came Off Wurst. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1115 Fri, 9 Jul 2010 16:36 GMT From Fridays Globe and Mail: Per-sua-sion
In this weeks Adhocracy column, The company name in lights, Simon Houpt discusses why firms pay millions of dollars to put their name on a sporting facility and whether the big splash translates into big business. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1114 Fri, 9 Jul 2010 16:32 GMT Media Central Tuesday Round Up A weekly compendium of interesting items from the world of media, marketing and advertising.


Recession Imposes New World Order
AdWeek, July 4, 2010
Consumers are less anxious about the downturn these days -- but remain cautious about how they spend their money, according to a new global survey from The Boston Consulting Group. The survey, "A New World Order of Consumption: Consumers in a Turbulent Recovery," concludes that businesses should regularly rethink product pricing and sharpen their in-store marketing efforts. Read the AdWeek article
]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1112 Tue, 6 Jul 2010 18:28 GMT From Fridays Globe and Mail: Per-sua-sion
In this weeks Cannes-focused Adhocracy column, Advertisings leap across the digital divide, Simon Houpt discusses this years Cannes Lions award winners and how they effectively erase the division between cyber and traditional media.

]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1110 Wed, 30 Jun 2010 15:43 GMT Media Central Tuesday Round Up A weekly compendium of interesting items from the world of media, marketing and advertising.


Nike, Hyundai, ESPN Bask in World Cup Buzz
AdWeek, June 23, 2010
The World Cup brings with it a sense of cultural identity and celebration and heartbreak felt by an entire nation when a favoured team falls flat. For brands like Nike and ESPN, however, this global phenomenon also means a boost in consumer perception and loyalty. Read the AdWeek article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1109 Tue, 29 Jun 2010 20:31 GMT From Fridays Globe and Mail: Per-sua-sion
In this weeks Adhocracy column, Brand identity: Its all in your head, Simon Houpt discusses the science behind why some people adapt brand identities and others resist the power of marketing. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1107 Fri, 25 Jun 2010 16:37 GMT Media Central Tuesday Round Up A weekly compendium of interesting items from the world of media, marketing and advertising.


On iTunes, Sex Doesnt Sell
AdWeek, June 21, 2010
After clearing out sex-themed applications from the iTunes store, Apple has changed its mind and relaxed its censorship guidelinesor some of them, anyway. While Cosmopolitans Sex Position of the Day and Sports Illustrated swimsuit models are deemed acceptable, critics complain that a double standard has prevented other applications from joining the fold. Read the AdWeek article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1104 Tue, 22 Jun 2010 20:42 GMT The Globe and Mail wins two EPpy awards
Awarded Best Newspaper-Affiliated Website, The Globe topped American competitors including NYDailyNews.com and DenverPost.com. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1103 Tue, 22 Jun 2010 14:52 GMT From Fridays Globe and Mail: Per-sua-sion
In this weeks Adhocracy column, Will this Really Sell Toronto, Simon Houpt writes about the G20s impact on Toronto and, given the tenor of the event, how the attempt to market the city could actually backfire. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1099 Fri, 18 Jun 2010 19:35 GMT Media Central Tuesday Round Up A weekly compendium of interesting items from the world of media, marketing and advertising.


Luring Back Wary Diners
AdWeek, June 14, 2010
Snacking out is the newest trend amongst penny-pinching consumers, and it may be the key in helping dining establishments stay afloat in the wake of the recession. As people become less likely to go out for meals, companies like Starbucks and Taco Bell have shifted their advertising strategy to encourage spending during snack time or happy hour. Read the AdWeek article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1098 Tue, 15 Jun 2010 19:20 GMT From Fridays Globe and Mail: Per-sua-sion
In this weeks Adhocracy column, Muhammad Gets a Makeover, Simon Houpt writes about how a British campaign peddles the softer side of Islam, by rehabilitating the battered reputation of an ancient religion. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1097 Fri, 11 Jun 2010 16:00 GMT 30-Second Spots: Dispatches from the world of media and advertising BY SHAWNA RICHER
THE GLOBE AND MAIL



There are few things more Canadian than the countrys best-guarded secret. To that end, a summer marketing campaign is betting you cant keep your mouth shut. Cadbury hid golden keys in 10 Caramilk bars at a corner store near you, and are offering a chance to win $250,000 if you can keep that whole caramel-inside-the-bar trick on the down-low for six months. Folks who find the keys win a trip to the Cadbury factory in Toronto, and one key will open a vault. The secret lives in a sealed envelop, and if its returned without being ripped open, or steamed open, or X-rayed, you get the dough. Sounds easy as (chocolate caramel) pie. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1096 Fri, 11 Jun 2010 15:46 GMT Media Central Tuesday Round Up A weekly compendium of interesting items from the world of media, marketing and advertising.


Your Culture Is Your Brand
AdWeek, June 8, 2010
Your brand doesnt succeed because your cars are the fastest or your clothes are the most durable. Particularly in the age of blogs and Twitter, positive customer experiences are what make or break brandsand these experiences start not with a customer service department, but with a corporate culture that permeates through every facet of the company. Read the AdWeek article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1095 Tue, 8 Jun 2010 19:01 GMT