http://www.globelink.ca/mediacentral/sandbox/ GlobeLink: Latest News Super Bowl Ads Is Later Better? Theres a new trend afoot in these days leading up to the Super Bowl. Instead of waiting to debut their multi-million dollar ads on Super Bowl Sunday, brands are choosing instead to "leak" them in advance. The spots, widely assumed to be the best TV promos a company can offer... ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1428 Fri, 3 Feb 2012 13:08 GMT What inspired us to enter 2011 Young Lions http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1427 Wed, 1 Feb 2012 20:12 GMT Insider Roundup A weekly compendium of interesting items from the world of media, marketing and advertising.


Twitter, LinkedIn to See Solid Ad Revenue Growth
eMarketer, January 31, 2012
As the fan base for Twitter and LinkedIn continues to grow, advertising revenues are expected to remain solid. eMarketer predicts that Twitter, which is continuing to roll out self-serve ad offerings, will see growth in ad revenues around the world taper off over the next three years yet remain solidly positive. Meanwhile, US advertisers will account for 60% of LinkedIns revenues of $405.6 million by 2014, according to eMarketer estimates. Read the eMarketer article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1426 Tue, 31 Jan 2012 14:31 GMT James Connell - VP of Ecommerce and Marketing, Roots Meet James Connell - VP of Ecommerce and Marketing, Roots. James has helped Roots successfully strengthen and grow their online presence into a revenue driver that ships worldwide. While James passion is about integrating digital technologies into marketing programs, he also talks about some retail experiences that just cant be duplicated online. Find out which ones... ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1425 Thu, 26 Jan 2012 14:09 GMT Bloggers & Brands http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1422 Wed, 25 Jan 2012 13:19 GMT Insider Roundup A weekly compendium of interesting items from the world of media, marketing and advertising.


Facebook Commerce Holds Promise for Retailers
eMarketer, January 20, 2012
Social networks may account for a smaller piece of the e-commerce pie today, but that may change. Online users are increasingly feeling comfortable about making online purchases via Facebook as they spend more time on the site. According to Booz & Company, an estimated $14 billion worth of goods will be sold through social media channels in the US by 2015. Read the eMarketer article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1423 Tue, 24 Jan 2012 17:47 GMT Online ad spending in Canada The figures are in: online ad spending in Canada will continue to grow by double digits through 2014 to reach close to $4 billion. The highest growth rates, eMarketer says, wont be found in social media or search, but in good old-fashioned video advertising. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1421 Wed, 18 Jan 2012 14:40 GMT Insider Roundup Contextually Relevant Mobile Ads See Impressive Clickthrough Rates eMarketer, January 17, 2012
Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content. But beyond improved brand association, maintaining contextual relevancy can greatly improve ad performance, according to content technology specialist, Kontera. Read the eMarketer article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1420 Wed, 18 Jan 2012 14:32 GMT Tech Experience Greetings, and Happy New Year. Hopefully the social tides have pushed our annual holiday tribute, Most Contagious, your way. If not, here it sits, in all its glory. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1419 Tue, 17 Jan 2012 14:28 GMT Insider Roundup Are Email Marketers Overconfident In Their Segmenting Abilities? eMarketer, January 9, 2012
The ability to segment and target audiences is key to online marketing, and email is no exception. According to email delivery and automation provider Emailvision, 96.51% of online marketers worldwide placed some importance on the ability to send targeted and segmented email marketing communications to their audiences. However, marketers admit they do not use audience data to its fullest. Read the eMarketer article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1418 Tue, 10 Jan 2012 19:04 GMT Insider Roundup Pre-Roll, Mobile Top Video Ad Formats for 2012 eMarketer, December 29, 2011
Online video has reached critical mass among online viewers in the U.S., and this sizeable audience cant help but capture the attention of advertisers. eMarketer predicts 169 million people, or 71% of U.S. internet users, will be watching online videos each month by the end of 2012. eMarketer also estimates U.S. online video ad spending will enjoy an aggressive 40% year-over-year increase from 2011, topping $3.1 billion in 2012. Read the eMarketer article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1417 Tue, 3 Jan 2012 18:04 GMT What does 2012 hold for Canadas marketing industry? http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1416 Tue, 3 Jan 2012 16:28 GMT Insider Interviews - Zak Mroueh - President/Creative Director and Founder, Zulu Alpha Kilo. Meet Zak Mroueh - President/Creative Director and Founder, Zulu Alpha Kilo. In his interview with us, Zak reveals not only how he came with the unusual name for his agency, but what inspired him to branch out on his own. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1415 Tue, 3 Jan 2012 14:04 GMT Insider Roundup A weekly compendium of interesting items from the world of media, marketing and advertising.

Social Data Uncovers Brand, TV Show Affinity
Adweek, December 22, 2011
To reach consumers most likely to mention a brand like Walmart on social media, marketers might have luck targeting TV shows with less than lofty themes. The latest research by BlueFin Labs, MITs social TV analytics firm, revealed some of this years most buzzed about TV programs and provided insight into the types of shows and audiences that would generate the most relevant chatter around a particular brand. Read the Adweek article
]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1388 Wed, 28 Dec 2011 13:53 GMT 20 quick facts that showcase newspaper website vitality Originally published on the Newspaper Canada website, we thought these 20 fast and fascinating facts about newspapers are well worth repeating. For example, did you know almost 40% of all Internet traffic is going to newspaper websites?1
]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1411 Wed, 21 Dec 2011 15:11 GMT Has Canadian Internet penetration reached its saturation point? http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1412 Wed, 21 Dec 2011 14:23 GMT Insider Roundup A weekly compendium of interesting items from the world of media, marketing and advertising.


Google+ Pages Updated For the Holidays
Adweek, December 19, 2011
Google+ gives the gift of new features and updates, just in time for the holiday season. Since launching brand and business pages last month, Google has been listening to feedback from users and will be rolling out three of the most highly requested features over the next few days. Some of these much awaited features include a multimanager support feature, a new notification flow and a display to show the number of users who have +1-ed or shared content. Read the Adweek article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1413 Tue, 20 Dec 2011 17:34 GMT Building your brand on Facebook: 5 questions with The Globes Jen MacMillan Meet Jennifer MacMillan, The Globes Communities Editor who works with readers and journalists to foster interaction. She has also worked as a reporter and online news editor at The Globe.
We sat down with Jennifer to find out how she creates, nurtures and develops relationships with readers through Facebook and other social media platforms.
]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1404 Mon, 19 Dec 2011 14:12 GMT Insider Roundup A weekly compendium of interesting items from the world of media, marketing and advertising.


Twitter Redesign Emphasizes Simplicity, Brand Friendliness
Adweek, December 8, 2011
In an effort to bridge the gap between the awareness of Twitter and the level of engagement on the social networking platform, Twitter executives unveiled a new version of the companys website and mobile apps. The redesign now divides Twitter into four organized sections based on the type of user activity, and also offers separate brand pages, free of charge. Read the Adweek article ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1414 Tue, 13 Dec 2011 17:44 GMT Three Ways to Make Holiday Shoppers Happy There exists an old stereotype about the holiday shopper: she (or he) is busy, stressed, and ornery to the extreme. That doesnt make things easy for retailers. Misplace an online order in April and you might be able to appease the customer with a discount on a future purchase. Do it in December and its going to take a lot more to put you back in good standing with your clientele. ]]> http://www.globelink.ca/mediacentral/sandbox/entry.asp?id=1410 Mon, 12 Dec 2011 15:29 GMT