Blogs

 
Posted: August 14, 2009 | 9:50 ET to The Sandbox
File Under: Online | Blogs

"Two of the National Advertising Review Council's investigative units plan to announce Tuesday their first decisions involving blogs," the New York Times reports.

"That's nothing shocking, but it's part of a sharper focus on the relationships between bloggers and advertisers. Attorneys general and the Federal Trade Commission, which is about to expand its endorsement guidelines to include blogs, are investigating the area."

One of the businesses regulators are looking at is Urban Nutrition, which publishes the We Know Diets and Google Diets sites.

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Posted: December 18, 2008 | 8:27 ET to The Interactive Strategist
File Under: Interactive | Online | Blogs | Ad/Media Spending



Blogs are everywhere. They've proliferated in recent years, going from virtual obscurity to becoming a respectable form of online media. Proactive Internet users and businesses that recognized the benefits of adding an entirely new content channel propelled this medium forward, and it's thanks to them that blogs now represent a viable advertising opportunity.

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Posted: June 25, 2008 | 12:40 ET to The Interactive Strategist
File Under: E-Mail | Interactive | Online | Blogs

Interactive media buyers have a spot in their hearts for local media properties. They may not provide the reach that national sites can, but sites that cater to specific geographic regions can give us direct access to our local target markets, however niche they may be.



Another popular approach to finding target consumers in region-specific campaigns is geo-targeting--the process of delivering ads based on IP address, postal or zip code, and other registration data that indicates where Internet users are based.

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Posted: May 1, 2008 | 19:37 ET to The Sandbox
File Under: Brand Management | Blogs | Online | Word of Mouth

As reported in Ad Age, starting May 26, companies in the U.K. that faux-blog or use other means to promote their products or services online posing as "real people" can face "fines or even prison sentences."

Specifically, "[t]he rules make it an offense to blog, use brand ambassadors or seed viral ads while 'falsely representing oneself as a consumer.' They also apply to bloggers who fail to disclose they have accepted money to write about a product."

Is it just me, or does this seem somewhat draconian? Surely consumers are savvy enough to see through phony online marketing, and the article notes a couple of high-profile cases in which they did just that.

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Posted: February 22, 2008 | 5:47 ET to The Sandbox
File Under: Blogs | Consumer-Generated Content

What happens once a blogger hits Publish? Does a post just sit there in the proverbial blogosphere, waiting for someone to happen upon it?

Of course not. But there's a long way to explain how a post makes its presence known and propagates over the 'Net, and there's a short, diagrammatic, at-a-glace way. Trust Wired to give us the latter.

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Posted: January 9, 2008 | 11:44 ET to The Interactive Strategist
File Under: Public Relations | Online | Blogs



When a new web site or ad campaign goes live, the last thing on most interactive marketers' minds is public relations. We're too busy managing traffic and optimizing media placements to worry about crafting a press release announcing the new initiative. If we have a PR firm at our disposal, this issue becomes even more irrelevant. Our focus is set squarely on our target audience and does not extend to the press and our industry peers.

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