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December 2008
Posted: December 22, 2008 | 10:55 ET to The Sandbox
File Under: Television | Video
With apologies to all those for whom the Queen's Message isn't required viewing on Dec. 25, a promo for a show airing on British TV:
To everyone, happy holidays.
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Posted: December 22, 2008 | 7:02 ET to The Sandbox
File Under: Online | Creative | Consumer Electronics
Because it's Monday, I've found one of those long, theoretical think-pieces I like so much. I recommend that you print it out and read it carefully over lunch if you want to fully comprehend all its implications.I kid! I kid!
Because it's the Monday of this year's holiday week, I've found something completely silly (but very, very clever).
Whether you're desperately trying to finish up work or sneaking out to finish your holiday shopping, you need a quick distraction.
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Posted: December 19, 2008 | 10:50 ET to The Sandbox
File Under: Ad/Media Spending | Branding | Online | Product Placement
HOW MANY ADS ARE TOO MANY? On websites, we can handle only so much, according to Massachusetts-based Burst Media.In a survey of more than 4,000 Web surfers, 75 per cent said they pay less attention to ads appearing on a page they perceive to be cluttered.
What is cluttered? For about half of the surfers, it's more than two ads per page.
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Posted: December 19, 2008 | 10:33 ET to The Sandbox
File Under: Globe and Mail
Jennifer Wells takes a look at OgilvyOnRecession.com, a new website from Ogilvy & Mather Worldwide.The site echoes much of the sentiment we've seen from smart marketers recently: namely, that "[d]ownturns can be opportunities to differentiate your company and your brand in the marketplace." It will also host several white papers that offer timely advice for challenged marketers.
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Posted: December 18, 2008 | 8:27 ET to The Interactive Strategist
File Under: Interactive | Online | Blogs | Ad/Media Spending
Blogs are everywhere. They've proliferated in recent years, going from virtual obscurity to becoming a respectable form of online media. Proactive Internet users and businesses that recognized the benefits of adding an entirely new content channel propelled this medium forward, and it's thanks to them that blogs now represent a viable advertising opportunity.
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Posted: December 16, 2008 | 16:47 ET to The Sandbox
File Under: Online | Video | Viral Marketing | Creative
And the year-end wrap-ups just keep on comin'.
Here's one from the Guardian's Mark Sweeney: the Top 10 viral ads of 2008 "as compiled by GoViral, based on compiling numbers of views from YouTube, Dailymotion, Metacafe, Break and Vimeo."
As I click through this year's winners, I'm first struck that half are sports-related (and another is somewhat risque).
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Posted: December 16, 2008 | 9:22 ET to The Sandbox
File Under: Brand Management | Marketing Strategy
'Tis the season for giving, and Brandweek was kind enough to offer up a special report, Top Media and Marketing Innovations for 2008, this week for our mutual edification.
Some excerpts:
- "While marketers have drooled over the Long Tail, Obama grabbed it--attracting more than 1.7 million contributors, with 93 percent of $2.9 million in online donations coming in by way of increments of less than $100."
- "The culmination of NBC's early efforts to measure all media exposure, the Total Audience Measurement Index demonstrated that no matter how insidiously the Web continues to encroach on TV's turf, we're still very much a civilization of TV viewers."
- "[I]n 2008, the iPhone phenomenon [created] a shift in the mindset of the American consumer--from 'Why would I want to surf the Web on my crappy phone?' to 'I can do that? I want one now!'"
- "[Facebook's] move in May of last year to open the social-networking service to outside developers proved remarkably farsighted and influential.
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Posted: December 16, 2008 | 8:11 ET to Beyond the Numbers
File Under: Research | Ad/Media Spending
Despite the downturn, Canadian advertisers haven't turned off the spending spigot.
Or so says Media in Canada, who report on a new study by Pollara Strategic Insights.
In it, MiC writes, "78% of marketers say senior management supports greater investment in social media--a shift, the report says, that may be due in part to 'an increasing understanding of social media among business leaders in Canada.'"
For details, see the com.motionpoll.ca home page.
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Posted: December 12, 2008 | 11:23 ET to The Sandbox
File Under: Globe and MailJennifer Wells talks to Andrew Barrett, VP, marketing, for LG Electronics Canada.
Under his leadership, she writes, the company "made the single largest marketing investment it had made to date: a fully integrated campaign running close to $2.5 million" for the LG Chocolate phone.
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Posted: December 11, 2008 | 18:07 ET to The Career Activist
File Under: Career | Work EnvironmentHoliday Gift Giving Tips at The Office
On the first day of Christmas, my employee gave to me...a cartridge for my new Wii.
Gifts from EmployeesFear not as Yuletide washes in and RSP's disappear in the stock market's riptide.
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Posted: December 11, 2008 | 14:37 ET to Everyone's a Guru
File Under: Media | CareerLauren Richards - CEO, Starcom MediaVest (Group)
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Lauren Richards is CEO of the Starcom MediaVest Group (SMG). An international leader in media solutions, Starcom is Strategy’s top pick as the 2008 Media Agency of the Year. The agency’s prestigious client roster includes Kraft, Procter and Gamble, Disney/Buena Vista, Nintendo, ConAgra and Kellogg’s.
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Posted: December 11, 2008 | 14:13 ET to The Sandbox
File Under: Brand Management
Here's a cute little essay that ran in Ad Age about wieners.
Not just any wieners, of course, but Oscar Mayer wieners, and their iconic Weinermobile.
David Armano, VP of experience design at Critical Mass, had a chance to be driven around Vegas in one, and recorded his observations for the mag.
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