There's a new trend afoot in these days leading up to the Super Bowl. Instead of waiting to debut their multi-million dollar ads on Super Bowl Sunday, brands are choosing instead to "leak" them in advance. The spots, widely assumed to be the best TV promos a company can offer...

Read More > In their first blog entry for Winning Insights, our 2011 Young Lions winners, Alex Newman and Patrice Pollack, discuss why they entered The Globe's qualifying Young Lions competition and how they came up with their winning idea for the Cyber category.

Read More > A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, January 31, 2012
As the fan base for Twitter and LinkedIn continues to grow, advertising revenues are expected to remain solid. eMarketer predicts that Twitter, which is continuing to roll out self-serve ad offerings, will see growth in ad revenues around the world taper off over the next three years yet remain solidly positive. Meanwhile, US advertisers will account for 60% of LinkedIn’s revenues of $405.6 million by 2014, according to eMarketer estimates. Read the eMarketer article

Read More > Meet James Connell - VP of Ecommerce and Marketing, Roots. James has helped Roots successfully strengthen and grow their online presence into a revenue driver that ships worldwide. While James' passion is about integrating digital technologies into marketing programs, he also talks about some retail experiences that just can't be duplicated online. Find out which ones...

Read More > When you think about it, the concept of online sharing is fairly new. Before the advent of message boards and social networking, the idea of an Average Joe or Jane sharing personal thoughts and knowledge online was quite foreign. Isn't it amazing, then, how happily brands have embraced it?

Read More > A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, January 20, 2012
Social networks may account for a smaller piece of the e-commerce pie today, but that may change. Online users are increasingly feeling comfortable about making online purchases via Facebook as they spend more time on the site. According to Booz & Company, an estimated $14 billion worth of goods will be sold through social media channels in the US by 2015. Read the eMarketer article

Read More > The figures are in: online ad spending in Canada will continue to grow by double digits through 2014 to reach close to $4 billion. The highest growth rates, eMarketer says, won't be found in social media or search, but in good old-fashioned video advertising.

Read More > eMarketer, January 17, 2012
Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content. But beyond improved brand association, maintaining contextual relevancy can greatly improve ad performance, according to content technology specialist, Kontera. Read the eMarketer article

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