The fall season is always a busy time for the advertising community and there has been much activity and news here at The Globe and Mail.

As you'll read below, we launched a major editorial series--Behind the Veil--about the women of Afghanistan. It makes full use of our story-telling capabilities online and in-paper. A similar Globe multi-media series from last year, Talking to the Taliban, just won an Emmy in the New Approaches to News and Documentary category. These multi-channel editorial innovations demonstrate our commitment to invest in our products and ensure we deliver the best editorial environment for our clients.

Our editorial and product development efforts are paying off.
At last measure, PMB 2009 has The Globe portfolio of products serving up more than 4-million readers monthly. As well, the latest NADbank numbers show The Globe's print and online readership growing significantly within key demographics. Read on, for more about the latest NADbank results.










Andrew Saunders
Vice-President, Advertising Sales
The Globe and Mail / Report on Business magazine / globeandmail.com



NADbank's recent interim Fall 08/Spring 09 readership report shows The Globe and Mail growing significantly both in
print and online. (The report covers the six largest Canadian markets.)

Weekday newspaper readership is up 8 per cent year-over-year--including 36 per cent growth in Vancouver alone--while Saturday readership holds steady. Online readership continues to soar--up 21 per cent across the six markets.

The details underscore The Globe's growing reach to key audiences.

Weekday newspaper readership demographics:

• women up 10 per cent;
• university graduates and higher up 8 per cent;
• senior managers up 11 per cent;
• household incomes of $100,000+ up 7 per cent;
• and personal incomes of $100,000+ up 11 per cent.

Online readership demographics:

• women up 37 per cent;
• university graduates and higher up 22 per cent;
• managers/professionals up 7 per cent;
• household incomes of $100,000+ up 21 per cent;
• and personal incomes of $100,000+ up 16 per cent.

On September 21, The Globe and Mail's 2008 series Talking to the Taliban won an Emmy for New Approaches to News and Documentary.

The series was built upon taped interviews with 42 Taliban soldiers in Afghanistan. The interviews were the basis for articles, online documentaries, discussions and analysis in the newspaper and on globeandmail.com.

Editor-in-Chief John Stackhouse said, "Winning an Emmy is not only a new honour for The Globe, and one that speaks to our emerging role as a multimedia organization, it speaks to the world-class journalism that everyone at The Globe aspires to. I hope it also reminds Canadians of the need for the most basic form of journalism--the on-the-ground interview--when we're trying to understand our role in the world."

The content is still available at globeandmail.com/talkingtothetaliban.

Building on the success of Talking to the Taliban, The Globe recently undertook a multi-part series called Behind the Veil, which gave voice to those rarely heard: the women of Afghanistan.

With the help of a female videographer, The Globe and Mail interviewed 10 women in the Kandahar region, ranging in age from 14 to 50. Each was asked the same core questions, exploring everything from their hopes for the future, to their thoughts on politics, to the details of their daily lives. Their responses reveal lives of violence, poverty, fear, and yet still hope for peace and security in their country.

"Too often still, Afghanistan is seen solely as a global security challenge. It is that, of course. It is also one of the great human development challenges of our age," said John Stackhouse, Editor-in-Chief, The Globe and Mail. "Behind the Veil provides a striking, intimate perspective on that quandary, through the day-to-day lives of women in Kandahar. It's new and compelling insight on the challenge that is Afghanistan."

The stories, videos, discussions and other content can be found at globeandmail.com/behindtheveil.

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Advolution: David Oglivy: The Man, the Brand
He's a giant in our field. It wasn't just his body of work--although that, of course, was impressive--that won him so many admirers. Ogilvy stood for something. David Ogilvy the man was David Ogilvy the brand. He put as much effort into crafting his own image (and, by association, that of his agency) as he did into any of his celebrated campaigns.
Read More

Sandbox: MIT Media Lab Demos "SixthSense" UI
MIT Media Lab's Fluid Interfaces Group presented "SixthSense" at San Francisco's Technology, Entertainment, Design (TED) conference earlier this year and, in your humble blogger's opinion, it blows Minority Report-style user interfaces (UIs) away.
Read More

Everyone's a Guru: Judy Goddard - Senior Media Advisor, Denneboom Inc.
Beyond her 25 years experience (16 of which she spent honing her craft in the media juggernaut that is OMD), Judy brings a razor sharp mind and a desert dry wit to her job. She is a go to interview for comment, perspective and insight on the happenings in the world of media.
Read More

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There are a many industry events in the coming months. Below are a few of the events scheduled in October and November. Check out our Fast Tracks section for complete listings and details.

Atomic: Where Media Innovation, Technology and Creativity Collide
October 7: The Design Exchange, Toronto

Print in the Mix
October 8, Hilton Toronto

Meshmarketing
October 22, CiRCA, Toronto

Western Sponsorship Congress
October 27-28, Deerfoot Inn & Casino, Calgary

Agency of the Year
October 29, Berkeley Church, Toronto

Marketing Week
November 11-12, Royal York Hotel, Toronto

2009 Digital Marketing Awards
November 11, Metro Toronto Convention Centre

2009 Media Innovation Awards
November 12, Metro Toronto Convention Centre

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Banff Goes Squirrelly
One squirrel with excellent timing has proven a windfall for Banff Lake Louise Tourism.

Two visiting American tourists set up their camera to take a picture, when a curious local squirrel popped up just in time to become immortalized. The couple submitted the photo to National Geographic and it soon became an Internet and media phenomenon.

Acting quickly to capitalize, Banff Lake Louise Tourism (BLLT) created a promotional YouTube video, established a Twitter i.d. (@Banff_Squirrel), built a search campaign based on the squirrel keyword, built a Banff Crasher Squirrel Face book page, integrated the squirrel into their web site, and encouraged promotional partners to create squirrel-themed packages.

BLLT estimates their efforts have resulted in more than 82 million impressions in media around the world. The Twitter feed alone has more than 1,000 followers and has reached more than 385,000 users.

Paper that Shows Moving Images
According to Japan Marketing News: "Japanese printing companies have started offering advertisers the ability to display moving pictures on paper advertisements.

[A recent example] announces the debut of a new mascara from Lancôme and uses a vibrating applicator brush. The poster is made from electronic paper--a technology that allows paper to be written and rewritten repeatedly... Some train stations are now equipped with poster banks for electronic paper ads that can refresh with new images at specific intervals."

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To share your comments, feedback and ideas, drop the editors a line at mediacentral@globelink.ca.