In just a few days, the international ad community will gather to celebrate advertising excellence at the 56th Cannes Lions International Advertising Festival.

As the official Canadian Festival Representative for Cannes, The Globe works to promote excellence in Canadian advertising including holding the official Globe and Mail Young Lions Competition, which sends the best and brightest young Canadian creatives and media planners to compete at Cannes.

Congratulations to our 2009 Globe and Mail Young Lions winners who are going to compete against the world:

• Print Category: Jon Murray of TBWA Vancouver and Simon Bruyn of Rethink;
• Cyber Category: Todd Takahashi and Jeff Greenberg of Burnkit Creative Inc.;
• Film Category: Chris Booth and Joel Pylypiw of DDB Canada;
• Media Category: Sarah Fitzgerald and Beverley Gallant of Cossette Atlantic.

Check out their winning entries.

This year's Canadian jury contingent is the largest Canada has ever sent to Cannes and represents the first time that we have had a design judge (Lisa Greenberg, Partner and Creative Director, GJP Advertising & Design) and a Titanium jury member (Steve Mykolyn, Chief Creative Officer, TAXI Toronto)! With the largest number of Canadian entries ever, and the most Young Lions registered yet, Canada's ascension to leadership at Cannes is making marked progress.

The Globe and Mail recently made some changes to help ensure our organization stays progressive, innovative and market leading.

• John Stackhouse was named Editor-in-Chief. John joined The Globe in 1989, and has been a foreign correspondent, Foreign Editor, National Editor, and most recently Editor of Report on Business. John will play a key role in The Globe and Mail's continuing evolution as a multi-media company.
• The Globe is creating a new role of Vice President of IT so that our Vice President of Operations can concentrate on preparing for the transition to our new printing presses in 2010. You'll be hearing more in the months ahead about the power and impact of our new printing capability and the opportunities for advertisers.
• Angus Frame was named Vice President, Digital where he will oversee much activity as The Globe and Mail continues to expand and advance its digital offerings. Read on for more news on this front.

Please enjoy this issue of Dispatch and join me in cheering on all Canadian entrants at Cannes.

Andrew Saunders
Vice-President, Advertising Sales
The Globe and Mail / Report on Business magazine / globeandmail.com

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Career Activist: Finding a Better Employer
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Interactive Strategist: Keeping Ads in Context
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As Canada's Official Cannes Lions International Advertising Festival Representative, The Globe and Mail will bring the latest news and updates live from Cannes. Starting June 17, The Canada In Cannes section on Globelink will fill you in with all festival goings-on:

• Today in Cannes Blog:Now in its third year, this daily blog will provide you with information about daily seminars, award categories and general Cannes news.

• On the Ground in Cannes Blog: A new and very successful feature introduced last year, a team of guest bloggers will write about their experiences during the week. They'll be sharing opinions about the entries, their experiences and sharing photos.

And, if you stay tuned to the news, you can have a chance to win some great prizes in The Globe's Cannes-tastic Trivia Contest, which will run between June 17 and July 5. By answering a series of trivia questions over the three-week contest period, participants will have a chance to win one of three sets of Cannes DVDs, which include festival winners from 2006 through 2009. Each set has a retail value of over $1,200. Participants will be able to earn an entry into our bonus draw by answering an additional general survey-style question.

We've been investing significantly in The Globe's online properties, including introducing a new look and new operational platform when we launched a redesigned Globe Investor this Spring.

Most recently, we've extended that design and platform to our flagship web site, globeandmail.com. The new design is more dynamic, graphic, and engaging for readers. The underlying technology empowers our newsroom staff to be able to report online rapidly and with impact.

These moves are all designed to keep The Globe and Mail growing and evolving in the digital space. Our goal is to cement our standing as the best in Canada at creating high-quality content for consumption on whatever platform is most desirable for readers, users and advertisers.

Make sure to visit GlobeLink to learn more about the impact and the benefits of these digital changes for our advertisers.

Choosing a university or college is one of the most important decisions that young Canadians--and their parents--make. The Globe and Mail offers a suite of products and services to reach the prospective student and their family with high value information. They are ideal environments to reach target Canadian families.

• The annual Canadian University Report is the definitive guide to Canada's university options .The magazine comes out October 22, 2009 and is widely distributed to high schools, guidance counselors, libraries and universities.
• GlobeCampus.ca is on an ongoing post-secondary resource with information about universities and colleges, financial aid, scholarships and more. It lets users review customized options based on the information that's important to them.
• The GlobeCampus eFair (October 29, 2009) is a must for anyone planning a post-secondary education in Canada. Students and parents spend significant time exploring different school options by visiting interactive virtual booths, downloading information, viewing videos and connecting with peers. This year, participants in the GlobeCampus eFair will also be able to participate in the CollegeWeekLive virtual fair (November 4-7) at no additional cost and reach an additional 25,000 primarily American students.
• The Globe and Mail also and MBA Profiles in Report on Business Magazine.

As of June 15, the popular Globe Life section will feature a refreshed line-up of content and columns. Globe Life engages readers in useful, provocative and engaging topics about modern life.

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There are a many industry events in the coming months. Below are a few of the events scheduled for April and May. Check out our Fast Tracks section for complete listings and details.

Social Media Seminar
June 23: 9:00 a.m. to 4:30 p.m. in Toronto, ON

Blogs: A Marketers' Secret Weapon (Half-Day)
June 27: 8:30 a.m. to 12:30 p.m. in Toronto, ON

IAB Canada's Intensive One Day Course in Social Media Marketing and Web 2.0
July 10: Marriott Eaton Centre, Toronto, ON

2009 Digital Marketing Awards - Call for Entries
July 10: All entries must be received by 5:00 p.m. EST

Re-Thinking...Design
July 17 and 18: San Francisco, CA

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High Impact Communicator
It may surprise you to know that, according to an article from the Civility Group, the average person in business reads no faster than people did 100 years ago.

But, studies suggest that the total information produced for print is doubling every 18 months. This means we have to process information faster just to maintain our current level of knowledge.

This can be a difficult task given daily pressures and time constraints. And if you're the person writing memos, emails, reports, proposals and letters, you have to produce high impact writing if you expect it to be read. Experts suggest that you write what the reader needs instead of what you want. This means writing shorter, more concise, straightforward documents in a conversational way while maintaining a certain level of professional formality.

How to Market in a Downturn
In their article "How to Market in a Downturn" in the Harvard Business Review writers John Quelch and Katherine Jocz have defined four segments of consumers based on their psychological response to the recession: Slam-on-the-brakes; Pained-but-patient; Comfortably-well-off; and Live-for-today.

Each consumer segment responds to an economic downturn differently. For example, Slam-on-the-brakes consumers will reduce or eliminate their purchase of items or services they consider treats while Comfortably-well-off consumers will continue to buy treats but be more selective.

Available exclusively for registered GlobeLink users, organizations looking for strategies for success in uncertain times will appreciate the insights being made available by Kenneth B. Wong, Associate Professor, Business and Marketing Strategy, Queen's School of Business in his presentation, "How to Market in a Down Economy."

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To share your comments, feedback and ideas, drop the editors a line at mediacentral@globelink.ca.