Welcome to the April issue of Dispatch. Although parts of the country are still waiting for spring to arrive, this time of year brings fresh focus and new vigour.

As always, we eagerly anticipate NADbank's report and we are very pleased by the recently released 2008 results. They revealed that our online and print strategies are paying off. The Globe has the largest combined print and online readership of any newspaper in Canada. The results reinforce our conviction that consistent quality, innovation and commitment will help us maintain a leadership position in the Canadian market. More information about our NADbank results can be found below and on on GlobeLink.

The Globe continues to focus on investing in our product to create the best editorial environment in Canada for your clients. Earlier this week, The Globe and Mail launched a significant redesign and enhancement of Globe Investor website. The preferred financial site for Canadians, an average 1.3 million unique visitors visit Globe Investor monthly. For advertisers, it is a highly credible and engaging environment to reach consumers focused on their money and their future. You can read more about the new Globe Investor in this issue.

Our advertising team is especially excited about the latest customized campaign in partnership with Microsoft, involving innovative online and in-print executions. Launching today, The Evolving Economy targets medium and large businesses with advice from some of Canada's top business minds through a seven-week video and print campaign. Watch for it in ROB and globeandmail.com. This is just one example of how we continue to bring winning media solutions to our clients, the result of a collaborative, marketing oriented sales team who understand their clients' needs and provide a creative and fully integrated cross-platform environment that is unparalleled in our industry.

We are also looking forward to the announcement of this year's Globe and Mail Young Lions winners later this month. Record numbers of contestants entered the competition this year, which speaks to a healthy, vibrant advertising and marketing industry in Canada.

Please enjoy this issue of Dispatch.

Andrew Saunders
Vice-President, Advertising Sales
The Globe and Mail / Report on Business magazine / globeandmail.com

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Interactive Strategist: What Can Social Media Do for Me - Part 2.
Much has been written about the social media "Big Three": MySpace, Facebook, and now, Twitter. These are just a drop in the bucket, though, when you consider the sea of social sites that exists and continues to grow.
Read More

Sandbox: Calling All Creative Cubs!
The deadline for Future Lions closes on May 4. The competition, which is sponsored by digital agency Akqa, gives students 18 and younger a chance to have their work presented "on the world stage and in front of the top global agencies at the Cannes Advertising Festival 2009."
Read More

Everyone's a Guru: Bruce Hutchinson - Director, Marketing and Media Relations, Harbourfront Centre.
Bruce Hutchinson has been active in arts and cultural marketing and communications for over 30 years. Since 1994 he has worked at Harbourfront Centre in Toronto where he currently is Director, Marketing and Media Relations.
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Beyond the Numbers: Global Media Outlook not so Gloomy, PricewaterhouseCooper Finds
Webness.biz founder Mark Farmer parses the data from PricewaterhouseCooper's Global Entertainment and Media Outlook: 2008-2012 study for the Association of Canadian Advertisers.
True or false: Teens are the fastest-growing users of the Internet. Next question, also true or false: Gen Yers are more likely than members of other age groups to bank online.
Read More

The Sandbox: Does Google Enable DIY Trend Forecasting?
Not so long ago, trend forecasting was a lucrative business. Now, any Joe with an Internet connection can use Google to predict consumer preferences. Or can he?
Read More

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Last month, NADbank released its highly anticipated 2008 study on newspaper readership. The Globe and Mail had the largest combined print and online readership of any newspaper in Canada a weekly average of 2.93 million, up 4 per cent from last year. The Globe's online readership continues to grow--up 16 per cent over last year to a weekly average of 1,110,400.



Combined print and online strategy continues to pay off. As Canada's leading publication, The Globe and Mail is equipped to give companies the market positioning and exposure they want with access to a large reader base.

*Source: NADbank 2008, 49 national readership markets.



It's fast, friendly and informed. The redesigned and enhanced site, launched earlier this week, is available at www.globeinvestor.com. Powered by a new, state-of-the-art platform, Globe Investor offers new industry leading tools, simple intuitive navigation, faster access to information and up-to-the minute news. Whether you are new to the market or an experienced investor, Globe Investor is for people who are watching their money closely, and want it to grow.

What's more, Globe Investor content is designed to connect advertisers to a broader audience, one that includes both our existing core of sophisticated investors as well as those who are less experienced but eager to improve their skills.

Visit our Globe Investor page to download our Information Sheet and watch the video where the editor of Report on Business, John Stackhouse talks about the new website and the opportunity it offers our advertisers.

The entry deadline has passed and jurors have been selected, but the competition for The Globe and Mail Young Lions Competition is just heating up. This year's competition reached record-breaking heights by attracting 154 entries, almost double from last year.

Who will represent Canada and compete in this year's Young Lions Competition at the 2009 Cannes Lions International Advertising Festival?

The 2009 Young Lions Competition challenge brief was linked with Médecins Sans Frontières / Doctors Without Borders, an independent international medical humanitarian organization that delivers emergency aid in more than 70 countries around the world. The target audience was Canadian urban working females aged 45-64 who are informed about global issues and interested in human rights.

Entrants competed in one of four categories: print, cyber, media and film. The winning teams from each category will win an all expenses paid trip to compete for Canada in Cannes Young Lions Competition. Winners will be announced on April 29 at Stimulant's Shift Disturbers Event and will also be posted in our Young Lions section.

Spring is here and summer is fast approaching. Enhance your media plan by booking space in one of the Globe's upcoming publications and plan ahead by reviewing our full editorial calendar.

SPRING 2009

Globe Investor
The only Canadian publication that combines actionable investment advice with the country's most respected business journalists.
Space Close--Apr 22
Materials Close--Apr 24
Distribution Date--May 21

Report on Business Magazine
The Ideas and Innovation Issue: In today's knowledge economy, ideas are the new currency. We present 18 of the best.
Space Close--Apr 29
Materials Close--May 4

Report on [Small] Business
Seeing yourself and your business in a different light.
Space Close--May 6
Materials Close--May 11
Distribution Date--Jun 4

SUMMER 2009

Report on Business Magazine
The Top 1000 and the 25th Anniversary Issue: To celebrate our first quarter century we have developed a provocative issue that will engage, inform, entertain and inspire.
Special Two Page Anniversary Offering: Report on Business magazine would like to help you celebrate the power of your brand and communicate your competitive advantages to our affluent, business-minded readers. Our marketing team will develop a unique, two page custom content piece that focuses on your company's unique value proposition and your brand's strategic strengths.
Space Close--May 27
Materials Close--Jun 1
Distribution Date--Jun 26

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There are a many industry events in the coming months. Below are a few of the events scheduled for April and May. Check out our Fast Tracks section for complete listings and details.

Directions 2009 - The Advertising & Design Club of Canada's National Awards Competition
April 24: Deadline for entries

CMA 2009 National Convention and Showcase Forum
April 27-29: Metro Toronto Convention Centre, 255 Front Street West, Toronto, ON

79th Annual International Newsmedia Marketing Association (INMA) World Congress
May 13-15: Hotel Inter-Continental, Miami, FL USA

25th Annual NABS Fundraising Gala
May 14: The Kool Haus, 132 Queens Quay East, Toronto, ON

CCNA National Convention
May 20-22: Le Centre Sheraton Hotel, Montréal, QC

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Overworked and Under-Rewarded Workers are Taking Revenge
New poll findings from ADP Canada reveal that while Canadians are working longer hours to keep pace in tough economic times, they're finding ways to reward themselves on company time. According to the poll, 21 per cent are working longer hours, and 20 per cent are changing their work habits by taking work home more often, working through lunch or avoiding sick days. Those not compensated for extra work with time off or extra pay (like overtime) are leaving early, taking longer lunch breaks, arriving late or working at a more leisurely pace.

Life in the Fast Lane
Accelerating change can be dizzying. Consider some of the following facts that appear in the popular video "Did you know?".

• The top 10 in-demand jobs did not exist in 2004; and one in four workers have been with their current employer for less than a year.
• There are about 540,000 words in the English language...5 times as many as during Shakespeare's time.
• To reach a market audience of 50 million, it took radio 30 years, television 13, the Internet 4, iPod 3 and Facebook 2.

Based on a Powerpoint presentation developed by high school administrator Karl Fisch for his colleagues, "Did you Know?" is available on YouTube.

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To share your comments, feedback and ideas, drop the editors a line at mediacentral@globelink.ca.