While it continues to honour work in Outdoor, Cyber, Radio, Press, Promo, and Titanium and Integrated, the Cannes Festival has made some changes to some of its existing awards categories this year as well as added some new categories and programs.

Brand-new for 2010 is a distinct section: the Film Craft Lions. Judged by a carefully selected jury of directors, producers and creatives, it will honour the craft of the filmmaking process--the direction, copywriting or editing, or the skilful use of music or sound design.

We have consulted the production community extensively and have no doubt that The Film Craft Lions will quickly become a pillar of the Lions week. The Film Craft Lions will be awarded at the Awards Ceremony on Saturday 26 June.

The Film Craft Lions categories you can enter are:

A01. Production Design
A02. Direction
A03. Cinematography
A04. Editing
A05. Copywriting
A06. Best use of Music
A07. Sound Design
A08. Special Effects & Computer Graphics
A09. Animation

From this year the jury will reward the quality of craft as demonstrated in the design or technical execution of websites or online content. This might take into account the quality of the graphic design, photography, illustration, copywriting or animation, the skilful use of music or sound design.

The craft categories you can enter are:

D01. Best Copywriting
D02. Best Music/Sound Design
D03. Animation
D04. Interface & Navigation
D05. Illustration and Graphic Design
D06. Photography
D07. Best use of Video

From this year the jury will reward the quality of craft as demonstrated in the technical execution of Press ads. This might take into account the quality of the imagery, photography, illustration, copywriting or editing.

The craft categories you can enter are:

B01. Copywriting
B02. Art Direction
B03. Illustration
B04. Typography
B05. Photography

From this year the jury will reward the quality of craft as demonstrated in either the production process, or the technical execution of Radio ads. This might take into account the quality of the scriptwriting or acting performance, the skilful use of music or sound design, or the best use of Radio as a Medium.

The craft categories you can enter are:

B01. Best use of Music and/or Sound Design
B02. Best Scriptwriting
B03. Best Acting Performance
B04. Best use of Radio as a Medium

3D Structural Design
The jury will reward innovative design and creation of containers to promote and display the contents and will consider how the brand identity is enhanced by the shape, feel and functionality of the container. These categories are likely to include containers of liquids, gels, creams etc.

The 3D Structural Design categories you can enter are:

D01. Drinks
Including beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters.

D02. Food products
Including sauces, mayonnaise, oils, jams, honey, flavoured milk, yoghurt & yoghurt drinks, butter, margarine & spreads, spices & herbs, soups, baby foods, ice cream.

D03. Cosmetics & toiletries
Make-up, perfumes, & aftershaves, deodorants & body sprays, shampoos & conditioners, hair products, soap, shower & bath products, toothpastes, mouthwashes, shaving products.

D04. Household
Detergents and household cleaning products, air fresheners, paint, varnish, adhesives etc.


From this year awards, two Grands Prix must be awarded in the Outdoor Lions category, one for & Street Furniture and Posters, one for Ambient. Entries in the charities and public services categories are excluded but will be eligible for the new Grand Prix for Good.

The Promo Lions have been renamed the Promo & Activation Lions. For many people, the word promotion evokes the tactics of the past, even though the Cannes Lions definition of sales promotion has always been “activity designed to create immediate activation and/or offer for the sales of a product or service”. As evidenced by the past several years’ Promo Lions winners, best-in-class Promo work can innovatively employ tactics traditionally associated with promotion--such as sampling, tie-ins, competitions, events, in-store advertising, PR, exhibitions and direct marketing--as well as more recently developed promotional vehicles, including digital media, mobile applications, branded content, social networking, augmented reality and QR codes. Indeed, the discipline’s defining feature remains its focus on inspiring people to engage and participate--to do something. In short: to activate.

This brand-new award honours the independent agency that has amassed the most points across all the entry sections at the Festival. An independent agency is defined as one that is not majority owned by one of the major global holding companies. Those networks are: Aegis, Dentsu, Havas, Interpublic, Omnicom, Publicis Groupe and WPP.

If the same entry is entered in more than one category in one entry section and is shortlisted and/or wins more than one award, only the points for the highest award are counted. This applies to both single and campaign entries. For instance, if a campaign wins a Lion and one part of that campaign also wins an award, only the highest award counts. This rule is applied only within each entry section; that is, if a campaign wins a Silver Lion and a Gold Lion in Direct Lions, only the Gold points are counted. However, if the same campaign wins a Silver in Media Lions and a Gold in Direct Lions, both the Silver and Gold points are counted.

From this year onwards, Cannes Lions will reward entries ineligible to win a Grand Prix in their sections because they are made for charities and public services. Each of the Gold winners in these categories across ALL entry sections will be judged by the Titanium and Integrated Jury, who will choose one piece to receive the Cannes Lions Grand Prix for Good, to be awarded during the Awards Ceremony on Saturday 26 June.