The latest PMB findings show Report on Business magazine continuing to enjoy its position at No. 1 in the national business magazine marketplace.

Report on Business readers are significantly more likely than average Canadians to belong to highly desirable demographic groups.

Globe Readers Rate High in Key Categories*


Report on Business magazine also boasts more readers in key demos than Financial Post Business magazine and Canadian Business magazine.

Report on Business Magazine Versus Competing Publications*



Meanwhile, the latest PMB findings show that combining Globe and Mail platforms is a smart and cost-effective way to connect with Canada's most influential and affluent consumers.

For instance, when you add a weekday insertion in our newspaper to your Report on Business presence, you reach an additional 709,000 unique readers for a combined net reach of more than 2 million.

Combined Audience Using Report on Business Magazine & a Weekday Issue of Our Newspaper**



Similarly, when you add a week-long presence in our newspaper plus a month-long presence on GlobeandMail.com to your Report on Business magazine buy, you reach an additional 3.1 million unique readers for a total net reach of nearly 4.5 million.

Combined Audience Using Newspaper, Online and Report on Business Magazine**




* Source: PMB 2009, total Canada, adults 18 and over.
** Source: PMB 2009, total Canada, adults 12 and over.