The latest PMB findings show Report on Business magazine continuing to enjoy its position at No. 1 in the national business magazine marketplace*.

Report on Business magazine readers are significantly more likely than average Canadians to belong to highly desirable demographic groups.

Globe Readers Rate High in Key Categories**


Report on Business magazine also boasts more readers in key demos than Financial Post Business magazine and Canadian Business magazine.

Report on Business Magazine Versus Competing Publications**



Meanwhile, the latest PMB findings show that combining Globe and Mail platforms is a smart and cost-effective way to connect with Canada's most influential and affluent consumers.

For instance, when you add a weekday insertion in our newspaper to your Report on Business presence, you reach an additional 626,000 unique readers for a combined net reach of close to 2 million.

Combined Audience Using Report on Business Magazine & a Weekday Issue of Our Newspaper**



Similarly, when you add a week-long presence in our newspaper plus a month-long presence on GlobeandMail.com to your Report on Business magazine buy, you reach an additional 2.7 million unique readers for a total net reach of nearly 4 million.

Combined Audience Using Newspaper, Online and Report on Business Magazine**




* Source: PMB 2010, Spring 2 Year Study --Total Canada, Adults 18+ (excluding Macleans magazine.
** Source: PMB 2010, Spring 2 Year Study -- total Canada, Adults 12+.