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 | A highly targeted way to reach Canadian small business owners and executives. |
| | Published quarterly: in March, June, August and November. |
| | Distributed nationally to selected Globe subscribers and directly to members of the Canadian Federation of Independent Business. |
Essential Reading for Canadian Business Owners and Executives
Your Business lets advertisers reach the heart of Canada's most dynamic market segments.
Speaking directly to small business owners and executives, Your Business (formerly Report on [Small] Business) magazine features timely, relevant and practical content they can put to work right away.
By definition, small business owners and executives are busy people--and that's why Your Business' editorial approach focuses exclusively on the most effective ways to help companies grow and develop successfully.
Through our exclusive partership with Canadian Federation of Independent Business to 75,000 CFIB members, with a further 80,000 copies reaching a targeted group of 80,000 select Globe subscribers.
Your Business represents essential reading for time-strapped small business owners looking for a competitive edge--and an important part of any media plan that wants to target them.
Your Business aims to inspire Canadian entrepreneurs and contribute to the success of business in this country.
Each issue leads off with a strong service-oriented article, bolstered by advice from key figures in the business community. We provide readers with the direct benefits of learning from and about entrepreneurs, delivering unique insights into how they transformed challenges into success--or at least into important lessons.
Editorial Overview
- Gig: a snapshot at the types of cool and interesting jobs out there.
- Post Mortem: Analyzing what a business did right or wrong and delivering expert-driven Business Tips to Live and Succeed by column.
- Need to Know: Topical items that business readers should be aware of, created by Catherine Swift, Chairwoman, President and CEO of the Canadian Federation of Independent Business.
- BluePrint: Deconstructing a business topic or concept into easy to understand bite-sized information.
- My Rules:A Q & A profile piece with a known and respected business leader, sharing their personal and professional rules for success are shared with our readers.
- Start Your Own: Everything readers need to know, including the costs involved, in starting your own business. Each issue features a different business.
- Edit Well: Big topical stories — a service feature, an inspirational profile and an in-depth look at a hot trend or industry.
- Back Office: Providing our readers with comprehensive information about particular business subjects, for example; Customer Service, Marketing Outsourcing etc.
- Closing Time: Profiling an individual or individuals who are selling or have sold their company.
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Our award-winning editorial team fills each page with solid analysis and prides itself on telling stories in visually innovative ways.
As inventive and innovative as its target, Your Business continues to engage, entertain and enrich readers, while providing your brand with the ideal platform to reach this time-pressed, diverse and hugely influential demo.
Our Next Issue
Your Business magazine: June 2010 Issue
- Space Close: Wednesday, April 28
- Material Deadline: Friday, April 30
- Publication Date: Thursday, June 3
A large and extremely lucrative market
According to Statistics Canada:*
- There are 2.3 million business establishments registered in Canada.
- Of those businesses, 98% have fewer than 100 employees.
- The midsized-business market (between 100 and 499 employees) in Canada represents 20,230 businesses, or 1.18% of all Canadian businesses.
- The large-enterprise market, consisting of companies with more than 500 employees, includes just 2,940 businesses, or 0.12% of the total number of businesses registered in Canada.
The Globe's Small and Medium Business Readership**
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Similar to the general population, most Globe and Mail readers work in companies with fewer than 100 employees, making them ideal prospects for your small business marketing efforts.
Most Globe and Mail readers employed in small businesses work in the upper echelon of their organizations. 69 per cent are managers/professionals.
Based on their influential positions, Globe readers are 48 per cent more likely than the average person to be decision makers.
Globe readers are more likely than the average small business employee to influence IT, finance, office equipment and business travel decisions. |
About the Canadian Federation of Independent Businesses
First formed in 1971 as an advocacy organization for small- and medium-sized businesses, the CFIB has a 35-year history and serves more than 105,000 paying independent business members nationally***.
- Half of CFIB members have sale greater than $500,000 per year
- One third of firms have sales exceeding $1 million per year
- Eight out of ten members have been in business more than six years
- 55 per cent have been in business for more than 11 years
- Nearly three quarters of member firms have fewer than ten employees
- 23 per cent have between ten and 50 employees
- Fewer than five per cent have more than 50 employees
Sources:
* Key Small Business Statistics, Statistics Canada, January 2009
** PMB 2010 Spring 2-Year Study – Bases: Work in Private sector 18+ and Base: Work in Private Sector 18+ & Under 100 Employees (weekly figures).
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***CFIB, June 2009
Business Reply Card
A business reply card in Your Business is a simple way to build a customer list, and serves as a simple lead-generator that reaches one of Canada’s most dynamic market segments.
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For more information about Your Business magazine, including advertising rates and deadlines, please download the Your Business media kit.
For complete magazine advertising specifications, please download our magazine production manual or contact us for more information.
Extend Your Reach
Interested in a presence in Your Business magazine? Increase the impact of your ad with an additional message:
See Who Advertises Here
Small and mid-sized businesses are a highly desirable group. Anxious to grow, their leaders actively seek products and services that can help them get ahead quickly, smartly and cost-effectively.
To learn more about how The Globe serves a particular industry, click on its name. For information about other products of interest, click on their names.
Automotive, Finance, Retail, Technology and communications, which all benefit from a presence in Your Business magazine.
The Globe also has more than 20 magazine special reports scheduled each year, with topics to suit almost any advertiser. See our magazine special reports calendar for the complete schedule.
Contact Us
Don't see your industry listed here? Want to know more about the many ways The Globe can help you connect with customers? Contact your sales representative for helpful advice, a quick quote or any other information you need.
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