While mainstream media do a good job reporting on corporate Canada, few publications deliver actionable content that investors can use to make timely decisions about asset allocation or fine-tuning existing portfolios. At the same time, while not-so-mainstream media like newsletters and blogs may offer hot investing tips, many lack the credibility that serious business journalism affords. Interestingly, Canadians who recognize that they're missing--and needing--this kind of content also happen to be among those most likely to be willing to pay for financial advice.

What's more, Globe Investor magazine is only Canadian publication that gives investors:

• Opinions from this country's most-trusted and authoritative writers.
• Sound reporting on M&A activities and rumours as well as analyst upgrades and downgrades.
• Detailed information about often-overlooked companies, including businesses best-suited to growth portfolios and those better for value-minded investors.
• Advice about a number of portfolio products--including equities, income assets and derivatives--and strategies like hedging.
• The latest on international and emerging markets.
• A sponsored technical analysis feature to help readers become better chart readers.

Globe Investor magazine launched on Wednesday, Nov. 21, 2007. In 2009, editions of this quarterly publication are planned for February, May, September and November. The magazine will reach 100,000 affluent Canadians, including selected Toronto Globe subscribers in areas with household incomes of $90,000 or more as well as subscribers in Vancouver, Ottawa and Calgary.




* Source: PMB 2008, adults aged 18 and over.

Globe newspaper readers are financially savvy and actively saving for their futures. For example:

• Over 60% of weekday Globe readers own RRSPs.
• One out of three weekday readers own stocks.
• More than half of weekday readers own mutual funds.
• One third of weekday readers have savings or investments worth $100,000.
• Weekday readers are over two times more likely than average Canadians to have savings or investments worth over $250,000 and almost three times more likely to have savings or investments worth over half a million.
• Weekday readers are also more likely than average Canadians to bank online or to seek financial planning advice.

* Source: NADbank 2007, 18 national product markets.

A two-page insert is sure to command attention from The Globe's engaged audience. This high-profile format is also a very cost-effective way to get your message in front of Globe Investor's coveted demographic--one that's educated, affluent and actively investing.



For more information about Globe Investor magazine, including advertising rates and deadlines, please download the Globe Investor media kit.

For complete magazine advertising specifications, please download our magazine production manual.

Globe Investor magazine is read by Canadians who are active investors. This makes it a natural fit in any media plan that aims to reach this elusive and desirable demographic.

Interested in a presence in Globe Investor magazine? Increase your ad's impact with an additional message:

• On globeinvestor.com.

• On globeinvestorgold.com.

• On globefund.com.

• In one of many finance-related online, magazine or newspaper special reports.

Industries that advertise in Globe Investor magazine are listed below. To learn more about how The Globe serves a particular industry, click on its name. For information about other magazines of interest to a particular industry, click on those products' names.

• Finance, which also benefits from a presence in Report on Business magazine and Report on [Small] Business.

The Globe also has more than 20 magazine special reports scheduled for 2008, with topics to suit almost any advertiser. See our magazine special reports calendar for the complete schedule.

Don't see your industry listed here? Want to know more about the many ways The Globe can help you connect with customers? Contact your sales representative for helpful advice, a quick quote or any other information you need.