In Conference is returning in a magazine format in 2012 to service the meeting planning industry and business travel planners. With the breadth that comes with years of experience, reporting Editor Ian Cruikshank will cover off the issues and interests of those making decisions on where to locate their next meeting in Canada or abroad this year.

A natural fit for advertisers of tourism boards, accomodations, conference venues, transportation, and leisure activity destinations, you will be reaching Canada's most influential business audience who are planning travel and meetings in 2012.

Topics typically covered by In Conference include:

• Regional locations, highlighting their vast choice of venues, team-building activities and/or rewarding escapes.

• International locations with an advantage, for global enterprises.

• Venues that offer turn-key event solutions.

• Teleconferencing and other technology that is leading the way for some hotels and resorts to include international audience of guest speakers.

• Themes and agendas that will help make your conference a success, including awards, promotional items, professional speakers.

• Transportation options - airline and train route updates.

• Rewarding partnership - what to consider when building relationship with long-term partners, from CSR initiatives, family offers, to reward programs.

ROB readers are almost 3 times more likely than the average person to have attended a conference in the past 12 months. They are also:

• Over 3 times more likely to take 6+ business trips in the past 12 months.

• Over 3 times more likely to have travelled by plane for business in the past 12 months.

• Globe and Mail readers are 2.5 times as likely to be responsible for business purchase decisions regarding business travel.

• They are over twice as likely to have business purchase influence over conventions/special arrangement decisions.

* SOURCE: PMB 2011 Fall 2-Year Study - Total Canada, Adults 18+ (weekday figures).

Contact a Globe representative for helpful advice, a quick quote or to answer any questions you may have. We look forward to hearing from you.

You can extend your reach and increase your ad's impact with an additional presence in one or more of The Globe's following print or digital products.