To better meet the needs of our magazine advertising clients, we are pleased to announce we are changing the size of Canadian University Report, Report on Business and Your Business magazines to align with the sizing of other leading Canadian publications.

The 2012 issue of the Canadian University Report magazine will be trimmed to 7 7/8" x 10 3/4", which will make advertising in this publication more convenient. Please contact your Globe representative to obtain material and space deadlines for the 2012 issue.

Please visit the Advertising Formats page for more information on the new advertising formats available.

With findings on more than 50 schools sourced from 43,000 individuals, this highly anticipated publication gives young people and their parents the information they need to make one of the most important decisions of their lives. Every year, students, administrators, professors and alumni use our Canadian University Report magazine to both plan and understand how the Canadian education landscape is changing.

Unlike some rankings, The Globe presents a rich, multi-dimensional overview, one that recognizes that there's no "one size fits all" solution to higher education. Different people and stakeholders have their own sets of criteria, and our Report Card lets them quickly drill down to the offerings and issues that matter most to them.

That's why, in addition to the enormous media interest the publication of this annual round-up receives, smart education marketers sit up and pay attention.

After all, few vehicles deliver an audience so intent on making the right decision, and so prepared to commit to it once that decision's made.

The 2011 Canadian University Report magazine was once again enthusiastically received by Globe and Mail readers and enjoyed substantial coverage in other news media.

The 2011 issue includes the results of our survey of more than 40,000 students and grades more than 50 Canadian universities in all areas of student experience. In addition to reviewing classrooms, residences, research labs, libraries, athletic fields, cafeterias and more, the Report Card included smart editorial features covering the latest trends and issues on Canadian campuses.




300,000 copies of the Canadian University Report will be distributed* to 1 million Globe and Mail Readers across Canada.**

Through partnership with Verve and Fuel Girl magazine the CUR will also be distributed to high schools across Canada.

A targeted email blast will be sent to 70,000 high school students who are members of the Student Price Card. The Student Price Card entitles students to discounts at thousands of retailers across the country and provides them with access to cool contest and other great stuff.



Our magazine creates such enormous media interest that the publication of this annual round-up makes smart education marketers sit up and pay attention.

After all, few vehicles deliver an audience so intent on making the right decision, and so prepared to commit to supporting their decision with financing, travel arrangements--even choices about housing, clothing and tech and communications, once it's made.

For information about how Canadian University Report integrates as part of our comprehensive Education lineup, please review the review the Canadian University Report media kit.

*Source: audit bureau of circulations (abc) for 12 Months ending September 30, 2009 with distribution in high schools and private schools.
** Source: PMB 2011 Spring 2 Year Study - Total Canada Adults 18+ (Weekday Figures)

Among Canadian University Report's target audience, people who live in households with children age 6-24, readership was impressive.

54% of those people read CUR. Including people who planned to read or pass the magazine on to someone who planned to read, potential readership for CUR was 70%.

The average CUR reader spent over 17 minutes with the magazine.
URC received excellent ratings in terms of being useful, well organized, and containing valuable information to help users stay informed about universities in Canada.

Over a third of CUR readers said that they planned to keep the magazine for future reference.

Source: Globe and Mail Subscriber Studies: November 2-4, 2006

Contact a Globe representative for helpful advice, a quick quote or to answer any questions you may have. We look forward to hearing from you.

You can extend your reach and increase your ad's impact with an additional presence in one or more of The Globe's following print or digital products.