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Setting the Gold Standard for University Guides
With findings on more than 50 schools sourced from 40,000 individuals, this highly anticipated publication gives young people and their parents the information they need to make one of the most important decisions of their lives. Every year, students, administrators, professors and alumni use our Canadian University Report magazine to both plan and understand how the Canadian education landscape is changing.Unlike some rankings, The Globe presents a rich, multi-dimensional overview, one that recognizes that there's no "one size fits all" solution to higher education. Different people and stakeholders have their own sets of criteria, and our Report Card lets them quickly drill down to the offerings and issues that matter most to them.
That's why, in addition to the enormous media interest the publication of this annual round-up receives, smart education marketers sit up and pay attention. After all, few vehicles deliver an audience so intent on making the right decision, and so prepared to commit to it once that decision's made.
Features
A central theme of the issue will be what lies ahead for universities and their students. What will the classroom and theundergraduate learning experience -- already being shaken by the rapid development of technology -- look like by the end of this
decade? Which universities are adapting best to the changing environment? These and other articles will showcase what the next
crop of undergraduates need to know about how the academic and postgraduate worlds are shifting.
The annual Working Knowledge section, a careers-oriented guide to help applicants select the right field of study to match their
work aspirations, will return in this year's issue with a similarly future-oriented theme: 'What will be the hot jobs in 2020?' This popular section is published in partnership with Talent Egg, Canada's no.1 site for graduate job seekers.
Now in its tenth year, the Canadian University Report (formerly University Report Card) is the centrepiece of our globecampus.ca website, which includes video tours of 20 campuses, plus an online insider's guide with profiles of all surveyed campuses. The website also features The Globe's popular University Navigator, a searchable database of university indicators compiled by our partners at the Educational Policy Institute.

This year's Canadian University Report represents even better reading for university administrators, teachers, current students and especially our core target, Grade 12 applicants and their parents.
Magazine Distribution
300,000 copies of the Canadian University Report will be distributed* to 1 million Globe and Mail Readers across Canada.**Please contact your Globe representative to discuss the 2012 issue timelines.
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After all, few vehicles deliver an audience so intent on making the right decision, and so prepared to commit to supporting their decision with financing, travel arrangements--even choices about housing, clothing and tech and communications, once it's made.
For information about how Canadian University Report integrates as part of our comprehensive Education lineup, please review the review the Canadian University Report media kit.
*Source: audit bureau of circulations (abc) for 12 Months ending September 30, 2009 with distribution in high schools and private schools.
** Source: PMB 2011 Spring 2 Year Study - Total Canada Adults 18+ (Weekday Figures)
Readership
Among Canadian University Report's target audience, people who live in households with children age 6-24, readership was impressive. 54% of those people read CUR. Including people who planned to read or pass the magazine on to someone who planned to read, potential readership for CUR was 70%.
The average CUR reader spent over 17 minutes with the magazine.
URC received excellent ratings in terms of being useful, well organized, and containing valuable information to help users stay informed about universities in Canada.
Over a third of CUR readers said that they planned to keep the magazine for future reference.
Source: Globe and Mail Subscriber Studies: November 2-4, 2006
Need more information?
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