Globe Magazines: A Stellar Line-up of Quality Titles
The Globe produces some of the country's most-respected business titles: Report on Business magazine, Canada's best-read business publication, and Your Business magazine (formerly Report on [Small] Business). We also publish the influential Canadian University Report and glossy Real Estate Collection.

These products allow advertisers to precisely and effectively target specific Globe readership segments and maximize reach to a variety of consumer and B2B groups. Virtually any media plan, regardless of the product or service it's developed for, can benefit from the inclusion of one or more of our magazines.


A Great Way to Extend Your Media Reach
Advertisers who combine space in a Globe magazine with additional presence in other Globe properties enjoy significant lifts in brand awareness and sell-through. A magazine buy, plus messaging in Canada's national newspaper, or one of our websites, represents outstanding value for any company's advertising dollar.

For instance, when you add an insertion in Report on Business magazine plus a month-long presence on GlobeandMail.com plus to a week-long presence in our newspaper, you reach an additional 1.1 million unique readers for a combined net reach of nearly 4 million.

Combined Audience Using Newspaper, Online & Report on Business Magazine*



Demonstrated Access to a Premium Demographic
Globe magazines are distributed in our newspaper--a proven way to connect with highly sought-after demographic groups. And that's not just our opinion. Many other publishers--including those responsible for Driven, NUVO, Backbone, Sharp and Avenue--use our paper as a distribution channel for their magazines.

Here on GlobeLink, you'll learn about the titles we publish and the unique advertising opportunities each offers. You'll also find overviews of our magazines' editorial content, key demographic information to help you develop sound media plans and a few outside-the-box ideas to spark your imagination.



By taking time to browse The Globe's magazine offerings, you just might come up with the killer plan you've been after to promote your product or service. Still have questions? Contact your sales representative for helpful advice, a quick quote or any other information you need.

* Source: PMB 2010 Spring 2-Year Study -- Total Canada, Adults 12+.
How well integrated are your company's creative and media strategies?
Very. We consider broad goals and plan from there
Somewhat. Our teams work together on strategy but execute independently
Not at all. Creative and Media are separate departments
Other