The Globe's magazine roster includes some of the country's most-respected business titles Report on Business magazine, Canada's best-read business publication, and Your Business magazine (formerly Report on [Small] Business). Also on offer are the glossy Real Estate Collection and our annual Canadian University Report.

This line up of products allows advertisers to precisely and effectively target specific market segments and maximize their reach to a variety of consumer groups. Even better, marketers can choose from a variety of standard and specialty formats to suit any budget. Virtually any media plan--regardless of what sort of product or service it's developed for--can benefit from the inclusion of one or more of our books.


Advertisers who combine space in a Globe magazine with additional presence in other Globe properties enjoy significant lifts in brand awareness and sell-through. A magazine buy plus messaging in Canada's national newspaper or one of our websites represents outstanding value for any company's advertising dollar.

For instance, when you add an insertion in Report on Business magazine plus a month-long presence on GlobeandMail.com plus to a week-long presence in our newspaper, you reach an additional 1.6 million unique readers for a combined net reach of nearly 4.5 million.

Combined Audience Using Newspaper, Online & Report on Business Magazine*



Globe magazines are distributed in our newspaper--a proven way to connect with highly sought-after demographic groups. And that's not just our opinion. Many other publishers--including those responsible for Driven, NUVO, Backbone, Sharp and Avenue--use our paper as a distribution channel for their magazines.

Here on GlobeLink, you'll learn about the titles we publish and the unique advertising opportunities each offers. You'll also find overviews of our books' editorial content, key demographic information to help you develop sound media plans and a few outside-the-box ideas to spark your imagination.



By taking time to browse The Globe's magazine offerings, you just might come up with the killer plan you've been after to promote your product or service. Still have questions? Contact your sales representative for helpful advice, a quick quote or any other information you need.

* Source: PMB 2009, total Canada, adults 12 and older.