As Canada's only official representative, The Globe and Mail sponsors each winning Gold team to attend the Festival, and represent Canada in the Cannes Young Lions and Young Marketers competitions, June 16 to 22.
Also, this is the first year the Young Marketers Silver and Bronze winning teams will attend the Festival, thanks to the support and generosity of these Young Marketers corporate patrons:
Everyone at The Globe and Mail is extending a warm round of applause to all the young creative and strategic thinkers who participated this year, and made the competitions such a success.
We also wish to thank this year’s judges who took time out from their busy schedules – we couldn’t have done it without their invaluable insight and contributions.
Congratulations to everyone who entered the 2013 competitions. The judges tell us selecting the winning teams was difficult due to the extraordinary calibre of creativity and innovation entered this year.
The 2013 Young Lions Competition
The Client. The Brief.
Cape Farewell, established in the UK by artist David Buckland 11 years ago, is an international not-for-profit whose mission is to motivate people to reduce carbon emissions by helping them better understand the role they play in our planet’s climate change crisis.
Cape Farewell uses the notion of expedition - Arctic, Island, Urban and Conceptual - to interrogate the scientific, social and economic realities that lead to climate disruption, and to inspire the creation of climate focused art which is disseminated across a range of platforms - exhibitions, festivals, publications, digital media and film.
The Challenge
Most Canadians don’t fully appreciate our planet’s climate change crisis. If told carbon emissions are driving it, because the public can’t see them, most don’t fully understand how they are contributing to global climate change. The Cape Farewell campaign challenge is to make the invisible problem of carbon emissions highly visible and personal for the targeted audience – the average Canadian.
The Objectives
Create an understanding of the role carbon emissions play in climate change and the true magnitude of the problem. The audience should relate carbon emissions to their own lives and actions. The winning ideas will bring the issue to life in a context that’s relevant and meaningful to Canadians, and will therefore evoke an emotional response that prompts Canadians to drastically reduce their carbon footprint.
In addition, the audience should be made aware of Cape Farewell as an organization dedicated to eliminating the climate change crisis.
The Globe and Mail Young Lions Print Winners
Gold PrintJordan Hamer Copywriter, BBDO Toronto
Spencer Dingle Art Director, BBDO Toronto
Click on the image below to open the winning entry.
Silver Print
Maria Hassan Copywriter, One. Advertising
Cressida Sobrevilla Art Director, One. Advertising
Click on the image below to open the winning entry.
Bronze Print
Noah Feferman Copywriter, OgilvyOne Toronto
Stefan D'Aversa Art Director, OgilvyOne Toronto
Click on the image below to open the winning entry.
The Globe and Mail Young Lions Cyber Winners
Gold CyberShiran Teitelbaum Copywriter, BBDO Proximity
Alice Blastorah Art Director, BBDO Proximity
Click on the image below to open the winning entry.
Silver Cyber Winners
Evan Smithers Designer, SapientNitro
Patricia Lamanna Designer, SapientNitro
Click on the image below to open the winning entry.
Bronze Cyber Winners
Marc Lessard Copywriter, DraftFCB Montreal
Sebastien Robillard Digital Artist, DraftFCB Montreal
Click on the image below to open the winning entry.
The Globe and Mail Film Winners
Gold Film WinnersHannah Smit Art Director , John St
Kyle Lamb Art Director, John St
Click on the image below to open the winning entry.
Silver Film Winners
Gene Ho Producer, Critical Mass
Kevin Hall Producer, HeartstringsTV
Click on the image below to open the winning entry.
Bronze Film Winners
Julia Morra Junior Art Director, Grip Limited
Trevor Gourley Junior Copywriter, Grip Limited
Click on the image below to open the winning entry.
The Globe and Mail Media Winners
Gold Media WinnersMarla Natoli Mobile Product Manager, Olive Media
Neven Zeremski Digital Marketing Manager, Snowflake Digital
Click on the image below to download the winning entry.
Silver Media Winners
Andrew Young Digital Media Coordinator , PHD Canada
Scott Dane Account Manager, PHD Canada
Click on the image below to download the entry.
Bronze Media Winners
Emily McConkeyJ Marketing Coordinator, Pizza Pizza Limited
Haley Smith Marketing Coordinator, Pizza Pizza Liimited
Click on the image below to download the entry.
The 2013 Young Marketers Competition
The Client. The Brief.
Background
Artisan producers in poor regions of the world receive as little as 3% of the final price of their creations. If their products do get to market they are sold anonymously or under another brand. Billions of dollars of potential revenue are lost as a result. Brandaid Project is a movement to increase the value of what artisans create, protect their Intellectual Property from systematic rip-offs and connect to consumers who are looking for authenticity, beauty and justice.
To do this we are bringing branding and marketing to these communities and businesses and envision launching dozens of new microbrands to markets around the world.
To further enhance value and protect the intellectual property of these groups we want to establish Brandaid Project as a world famous trust mark that will appear on branded products and marketing materials. This will apply to categories beyond fine crafts to food and other handmade sectors. Think of it as the “Intel Inside” for the handmade world - signifying cultural authenticity and economic justice. A Mark sought after by designers, buyers, consumers and artisan producers themselves.
Objective
Create & name an innovative product, service or proposition relevant to your company’s business or brand that connects with the Brandaid Project. It should be for your existing target market and not be an existing entity or product.
Develop & clearly articulate a Creative Brief to task the agency to launch your newly created product, service or proposition.
The Globe and Mail Young Marketers Winning Teams
Gold Young MarketersSahar Jamal Reckitt Benckiser, Assistant Brand Manager
Michelle Yee TELUS, Marketing Specialist
Click on the image below to download the winning entry.
Silver Young Marketers
Gemma Gadher Loblaw Companies Limited, Product Manager
Steven Maclean Mars Canada, Brand Manager
Click on the image below to download the entry.
Bronze Young Marketers
Bianca Kwasnycia Boston Pizza International, Marketing Manager
Drew Campbell Boston Pizza International, Associate Marketing Manager
Click on the image below to download the entry.
