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Posted: February 28, 2011 | 9:28 ET
We heart bloggers. And, if you read Globe and Mail columnist Mia Pearson's recent piece, Smart marketers make friends with bloggers you'll know what I mean. Read More >> Posted: February 23, 2011 | 9:42 ET
Canadian retailers rejoice: new data shows that online spending is about to boom. According to the latest Retail Ecommerce Forecast from eMarketer, last year's online spending is set to double by 2015 to reach an estimated $30.9 billion. Read More >> Posted: February 14, 2011 | 14:08 ET
If there was a common denominator among Super Bowl commercials, it was the inclusion of a URL. Most every major brand now ends their TV pitch with a call to action to visit them online, connect with them on Facebook or Twitter, participate in an online contest, or any number of other interactive activities based on the Web...
Read More >> Tags: Advertising standards , Brand Management , Contests , Customer Experience , Interactive Strategist , Twitter , Targeting , Super Bowl
Posted: February 4, 2011 | 9:30 ET
Some seasons necessitate a unique ad campaign. When fall rolls around and kids go back to school, marketers respond with aptly themed ads. Halloween and the holiday season too incite the use of relevant imagery and messaging. In the dead of winter, however, when for much of the country the passage of the weeks is marked by the height of the snow in the yard...Read More >> Tags: Contextual , E-Mail , Interactive Strategist , Marketing Strategy , Product Placement , Targeting
Posted: January 26, 2011 | 11:23 ET
I would argue there are two kinds of interactivity online: passive and active. Granted, by nature the concept of interactivity is all about taking action through user activity, communication, and dialogue. But not all forms of interactive media are created equal...Read More >> Posted: January 20, 2011 | 9:21 ET
It took some time, but it looks as though digital marketing is finally poised to shake off the vestiges of the recession. A plethora of eMarketer reports over the past months indicate online ad spending in Canada is on the rise once again...
Read More >> Posted: January 10, 2011 | 11:53 ET
Few things are more exciting to a digital marketer than watching as a new technology is molded and modeled into something an advertiser can use. Search engines, social networks, even mobile phones weren't created with advertising in mind...Read More >> Tags: Branding , Cause Marketing , Consumer Attitudes , Interactive Strategist , Marketing Strategy , Social Media
Posted: December 20, 2010 | 10:02 ET
There's something to be said for restraint, and according to Ipsos, Canadians are planning to practice it this holiday shopping season...Read More >> Posted: December 15, 2010 | 10:48 ET
According to a new eMarketer report, social media sites continue to up their value – to consumers and marketers alike.Read More >> Posted: December 7, 2010 | 9:20 ET
Canadians and their smartphones have an interesting relationship. While many a user will tell you he couldn't do without his BlackBerry or iPhone, most aren't getting as much out of their devices as they could be. Read More >> Tags: Cause Marketing , Consumer Behaviour , Interactive Strategist , Mobile/Wireless , Technology & Communications
Posted: November 26, 2010 | 15:43 ET
Technology deeply alters the way we live. It's an indisputable fact, but more than that this statement is a reflection of the importance that technology – in all of its various forms – holds in our modern North American culture. Read More >> Posted: October 19, 2010 | 12:57 ET
Nearly every new technology introduced has the potential to deeply transform consumer behavior. Toasters changed the way we eat breakfast. Electric razors shaved minutes off men's morning routines. And the Internet…well, it isn't an exaggeration to say it's completely revolutionized the modern world. Read More >> |
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