This week I'm going to discuss further the importance of using colour when designing your website. There's much to think about when building or redesigning a site, both in terms of standing out from the crowd and creating a relevant and consistent online image for your brand.

Read More >> There's so much to consider when building or redesigning a Web site. Your site is your brand's best suit or new dress – a visual representation of who you are and what you're all about. But it's also your elevator pitch, and your first opportunity to make an impact with your target consumer.

Read More >> You have an online ad campaign in place, and the quality visits are rolling in. Still, you wonder: am I getting the most out of my media buy? Can I do more to leverage my creative investment? Isn't there a way to extend my brand online?

Read More >> We've entered a time of "Internet Collectivism" -- at least as far as the creation of digital content is concerned. Increasingly online publishers, marketers, even consumers themselves are enlisting other Web users to help produce and improve online materials. It's a concept that has gained traction as wikis, consumer-generated media (CGM), and crowdsourcing have grown online. One need only look at the popularity of flash mobs to see how deeply this trend has penetrated our culture.

Read More >> E-commerce marketers who use video as a way to enhance their online presence and educate consumers about their products are often quick to tout its benefits. They aren't the only ones. According to Adobe , the software company responsible for such rich media tools as Flash and Scene7, incorporating video into one's digital marketing materials can result...

Read More >> Still haven't embraced social media as part of your digital marketing strategy? Now's the time. Not only is Google+ up and running (and prepared, Google says, to "fix" what's wrong with online sharing), but Canadians continue to show their allegiance to making meaningful connections online. Ipsos Reid reports...

Read More >> When you're about to start planning a new interactive marketing strategy, you hope that fabulous ideas will come easily. You imagine taking your place at the brainstorming table with an arsenal of unique campaign concepts at hand. If, however, you instead find yourself lacking in the creative genius department, there is an easy fix...

Read More >> Where, oh where, should your banners go?

You're bound to ask yourself this at the onset of every new campaign. The goal, of course, is to find that spot on the site page most likely to grab the user's attention. The rule used to be that "above the fold" and "top of page" are best. Is it relevant still?

Read More >> What makes a good product site – one that you'd like to emulate for your own brand, that stays with you even when you've shed your marketer's hat and donned your consumer one? Is it a beautiful design? Flawless functionality? Or is it the experience?

Read More >> Forget Internet penetration. Scratch social media. The latest playing field for the ongoing digital media battle between Canada and the U.S. is mobile. Here's how we stack up against our southern neighbours in the race for mobile domination.

Read More >> The term "social currency" may not have been coined to reference the current online space, but it certainly applies. Offline, the general concept is that everything from knowledge about sports and popular culture to sharing a meal can incite social interaction, and has the potential...




Read More >> In my post last week I looked at some ways advertisers can use digital media to reinforce the "character" of their brands. We're seeing sites offer to change their background, reskin their masthead, even temporarily modify the design of their home page for the benefit of clients.

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