There exists an old stereotype about the holiday shopper: she (or he) is busy, stressed, and ornery to the extreme. That doesn’t make things easy for retailers. Misplace an online order in April and you might be able to appease the customer with a discount on a future purchase. Do it in December and it's going to take a lot more to put you back in good standing with your clientele.

Read More >> Few stuffed turkeys were consumed in Canada during the US Thanksgiving weekend, but that doesn't mean we let the occasion slide by unnoticed. For with the holiday came two most American cherished traditions: Black Friday and Cyber Monday.


Read More >> My father-in-law is in the midst of upgrading his physiotherapy office. It isn't new exercise equipment he's purchasing, though, but iPads, and he’s not alone in adopting the nascent technology.

Read More >> Newspapers have long been criticized for being slow to adopt social media. They weren't the first publishers to integrate social networking tools into their sites. But that was then. Now, newspapers are easily among the most social publishers on the Web. Here are the top five reasons why, and what your brand can learn by following their lead.


Read More >> I've always felt that, as part of our daily work, interactive marketers should make a point of perusing as many e-mail newsletters as possible. Apart from allowing us to keep tabs on the competition, they're an invaluable resource for noting content and distribution trends.

Read More >> To date marketers have been using Facebook to supplement existing digital and offline campaigns. It's been an alternative to a microsite landing page, a customer relationship management portal, and a viral hub. But does a branded Facebook page have the chops to replace an entire ad campaign…

Read More >> Those who read Nielsen's blog last week were treated to an interesting visual depiction of how digital consumers are being influenced by Social, Local, and Mobile (SoLoMo) media.


Read More >> This month eMarketer released its latest Global Media Intelligence report for North America, and as always it contained some valuable insight into media consumption habits and ad spending levels for the coming years.

Read More >> The passing of Apple co-founder Steve jobs last week left behind a massive void. Those who knew him are mourning the loss of a beloved family member and friend, but the rest of us are mourning, too. Jobs has been described as a visionary and a creative genius and there's no disputing it. His work has forever impacted our society, our culture, and our world.


Read More >> It takes a lot of training to work in digital media. The recruits we invite into the fold must be well versed in our type of work and the industry as a whole. And yet, they aren't hard to find – or at least, they won't be. That's because a new generation of Internet marketing experts is already in the making.


Read More >> Continuing from last week's post - Social networks - too much of a good thing - I want to talk more about social networking in relation to marketing.

Surrounded by hundreds of social networks, a digital strategist can be kind of like a kid in a candy store. There are so many brand profiles to be had, so many colourful, interactive sites on which to create them. Before you overindulge and make your brand ill - stop. Think. And consider the situation from the consumer's point of view.


Read More >> These days when I take a business trip I find myself torn. Do I check into foursquare upon my arrival, or post the news to Facebook Places? If it's the former should I comment along with my location tag or save it for a tweet? And come to think of it, when was the last time I updated LinkedIn? Isn't it due for a little love?


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