Social bookmarking is nothing new. For years Internet users have had access to sites like Delicious (formerly del.icio.us), Stumbleupon, Reddit, and Digg, all of which encourage consumers to tag pages and share them with others online.

Read More >> It's called Bill C-11 and in many ways it's Canada's version of the infamous US House of Representatives and Senate Internet Privacy Bills that have sparked such conflict in recent months. South of the border the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) have media conglomerates and technology companies going head-to-head, the former battling against pirated content and the latter combatting what it perceives to be censorship.

Read More >> Banner formats seem to go in and out of fashion as quickly as celebrity haircuts. We've come a long way since the 468x60 banner pioneered online advertising, and much about banners has changed...

Read More >> Your brand may have set up shop on Facebook, YouTube, and Pinterest, but nothing's quite as critical to your marketing strategy as your good old-fashioned domain name.

Read More >> Over the past year YouTube channels have become the savvy digital strategist's go-to platform for distributing branded videos, commercial spots, and product demos. By creating one, companies can secure yet another means of generating awareness and exposure. But how can they keep their branded channel fresh?

Read More >> A year ago, the Interactive Advertising Bureau (IAB) introduced a new set of ad units designed to help "reimagine" interactive advertising. The units were selected from among more than two dozen submissions, each one painstakingly developed by agencies, publishers, or technology providers...

Read More >> There's no shortage of advice to be had on developing successful e-mail marketing campaigns. Problem is, all of it's completely contradictory. An e-mail list supplier will vow the best time to deploy your campaign is Monday morning, moments after your colleague made a case for sending out messages late at night.


Read More >> You're a master at targeting Generation X. You know Baby Boomers inside and out. But are you ready to take on the Millennials?

Right off the bat this demographic group is difficult to pin down. Not only does it go by many different names...

Read More >> There's a new trend afoot in these days leading up to the Super Bowl. Instead of waiting to debut their multi-million dollar ads on Super Bowl Sunday, brands are choosing instead to "leak" them in advance. The spots, widely assumed to be the best TV promos a company can offer...

Read More >> When you think about it, the concept of online sharing is fairly new. Before the advent of message boards and social networking, the idea of an Average Joe or Jane sharing personal thoughts and knowledge online was quite foreign. Isn't it amazing, then, how happily brands have embraced it?

Read More >> The figures are in: online ad spending in Canada will continue to grow by double digits through 2014 to reach close to $4 billion. The highest growth rates, eMarketer says, won't be found in social media or search, but in good old-fashioned video advertising.

Read More >> With more than three-quarters of the population online, close to half of all Canadians on social networks, and the majority of users boasting at least ten years on the Web, all signs point to 'yes'. According to a new report by eMarketer the annual growth of Internet users in Canada is only expected to be about 2 per cent between now and 2015. What this means, in essence, is that the Internet is firmly embedded in our culture and in our lives.

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