Posted: July 9, 2012 | 11:30 ET
We all know the power of referrals. Even as countless new digital marketing platforms emerge, strategists never stop coveting word of mouth. The reason? It works. According to WOMMA (the Word of Mouth Marketing Association), word of mouth is currently the major driving force for consumer purchasing decisions. Find out how to take advantage of online word of mouth marketing...

Read More >>
Posted: June 20, 2012 | 9:09 ET
Just how many ad impressions it takes to convert a consumer into a customer is a marketing mystery for the ages. Traditional media buyers have said the optimal number of "touches" can range from...

Read More >>
Posted: June 6, 2012 | 14:58 ET
If there's one Internet-related activity with which consumers have surprised us, it's online shopping. It took some time for Canadians to get their feet wet (we weren't as quick to hand over our credit card numbers as our American counterparts), but...

Read More >>
Posted: May 31, 2012 | 9:45 ET
The Interactive Strategist looks at what tablet ads have to offer - for both the consumer and the client.

Read More >>
Posted: May 28, 2012 | 15:14 ET
The Interactive Strategist offers up some tips on how to keep your social media presence interesting and relevant.

Read More >>
Posted: May 22, 2012 | 10:04 ET
If you haven't heard the story, which is quickly becoming the stuff of lore, here's the scoop: Dr. Bob, inventor of the Orabrush Tongue Cleaner, had tried just about everything to increase his product sales, all to no avail...


Read More >>
Posted: May 16, 2012 | 9:14 ET
Nearly 90 percent of Canadians watch online video at least once per week. This is just one of the staggering statistics from Ipsos MediaCT's new Canada Video Study. According to the report, one in four Canadian consumers...

Read More >>
Posted: May 9, 2012 | 9:04 ET
Clicks are essential to campaign success.

This was the digital media strategist's mantra in the early days of online media. We've since come to recognize the value in less conventional actions Facebook Likes, for example, or retweets. Severing our attachment to measuring clicks and using them to gauge the success of a display ad campaign, however, is a matter that requires ongoing effort. As they say, old habits die hard.


Read More >>
Posted: May 2, 2012 | 9:15 ET
What we wouldn't give to know which of the countless digital ad formats out there will perform for our brand. Well, good news: rich media developer MediaMind (formerly Eyeblaster) has released the results of a study on ad format performance that could hold the answers...

Read More >>
Posted: April 26, 2012 | 9:17 ET
Business Insider is calling Smart Car Argentina's Twitter campaign, "The most creative thing we've ever seen on Twitter..."

Read More >>
Posted: April 18, 2012 | 9:02 ET
The opportunity for brands to advertise in association with relevant editorial content has long existed both online and off. Contextual advertising, as it's known on the Web, is a popular strategy because it helps advertisers reach consumers...

Read More >>
Posted: April 13, 2012 | 9:34 ET
We've witnessed some bold online media acquisitions, and Facebook's recent purchase of Instagram for $1 billion USD is no exception. At first blush it seems like a lot of money to pay for a photo-sharing app...

Read More >>