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Youth Marketing
Posted: July 26, 2012 | 11:30 ET
Ad campaigns for the Olympics have become as big budget, exciting and inspiring as the games themselves. Coca-Cola's "Move to the Beat" campaign is no exception, launching their brand into ambitious new territory for London 2012. Their multimedia approach uses youth, the largest demographic of internet users, to distribute campaign material via social media in order to ensure it spreads fast and reaches their target consumers.
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Posted: September 9, 2011 | 11:40 ET
Written by Lucy Handley, of MarketingWeek this article looks at the Brand Happiness Boosters report, completed by The Communications Agency, and how today's young adults are less happy than their 80s counterparts. To get positive results from this discontented group, Marketing needs to look at incorporating deeper levels of sociability and engagement into their campaigns. Read More >
Tags: Brand Management , Marketing Strategy , Marketing Trends , Measurement , Research , Social Networking , Social Media , Youth Marketing
Posted: August 12, 2011 | 11:43 ET
In this week's 30-Second Spots column, Levi’s suspends ‘youthful rebellion’ ad in U.K., Simon Houpt discusses topics ranging from what affects the London riots are having on marketing campaigns to Kenneth Cole's latest hot button ad campaigns...Read More >
Tags: 30 Second Spots , Brand Management , Fashion & Beauty , Media , Media Relations , Public Relations , Social Media , Twitter , Youth Marketing
Posted: March 18, 2011 | 10:27 ET
In this week's ADHOCRACY column, Adidas strives to capture global culture of teen spirit, Simon Houpt looks at Adidas' latest campaign, directed at the brand’s core consumers of 15- to 19-year-olds...Read More >
Tags: Brand Management , Branding , Celebrity Endorsements , Persuasion , Promotions , Youth Marketing
Posted: November 5, 2009 | 7:41 ET
In an article that ran Tuesday, Adweek reported that Toronto-based-company Cookie Jar Entertainment has just launched Jaroo, a site with 50 TV shows aimed directly at kids."Like Hulu, the Web site features TV shows that can be watched for free. Each 22-minute episode contains up to 90 seconds of commercials that cannot be skipped," the trade mag writes.
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Posted: March 5, 2009 | 16:03 ET
Marketers who push the boundaries of social media are among our industry's boldest trailblazers.But you know the old saying about trailblazers: "You can always tell who the pioneers are because they have arrows in their back."
Now that its Skittles home page has been revamped to include posts from social-networking sites and other user-created content, Mars might be one such pioneer.
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Posted: September 24, 2008 | 8:45 ET
The Guardian explains how the CW Television Network's most popular shows--Gossip Girl and the new 90210--integrate with Web 2.0 content on the network's site.It's all part of an integrated effort to drive music downloads, promote fashion, encourage social networking among fans and--of course--build the brand equity of its shows.
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Posted: September 10, 2008 | 8:40 ET
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Everyone recognizes the value of online word-of-mouth, but how do you implement a social networking campaign that passes the credibility smell test with today's media-savvy teens?Michael Berkley, co-founder and CEO of social advertising tech company SplashCast, has a few ideas, and he shares them in a recent article for iMedia Connection.
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Posted: May 27, 2008 | 22:01 ET
According to a new story in the LA Times, research firm Nielsen Mobile claims that teens are nearly twice as likely as adults to trust and respond to advertising delivered on mobile phones.It's not surprising that young people enthusiastically sign up to receive info and updates about fashion, music, sports and other passions. What is interesting is the number of new ways marketers are capitalizing on the ubiquity of cell phones among teens.
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