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Super Bowl

Posted: February 3, 2012 | 8:08 ET
There's a new trend afoot in these days leading up to the Super Bowl. Instead of waiting to debut their multi-million dollar ads on Super Bowl Sunday, brands are choosing instead to "leak" them in advance. The spots, widely assumed to be the best TV promos a company can offer...

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Posted: February 14, 2011 | 14:08 ET
If there was a common denominator among Super Bowl commercials, it was the inclusion of a URL. Most every major brand now ends their TV pitch with a call to action to visit them online, connect with them on Facebook or Twitter, participate in an online contest, or any number of other interactive activities based on the Web...

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Posted: February 4, 2011 | 11:27 ET
Check out Simon Houpt's latest 30-Second Spots and read about this week's four bites from the world of marketing, including the NHL's Hockey for Huggies, and their promotion of the softer side of men; how consumers recall iAds quicker than TV ads; and the sequel to the NFL's 'Let us play' ad, 'Let it air'.

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Posted: February 9, 2010 | 11:17 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.

Watch every Super Bowl commercial, again! has provided a round-up of Super Bowl commercials aired on the U.S. network during Sunday's game, guessing that you're going to want to watch them all again. You can also vote on your favourites.

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Posted: January 12, 2010 | 9:31 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.

Super Bowls ads: A bargain at last

While still not quite the sell-off some would hope, first time advertisers, or those looking to launch a new brand, are filling spots vacated by traditional advertisers stepping away from high-priced awareness campaigns. The ads for the Super Bowl on CBS (Sunday, Feb. 7) are selling for between $2.5-million (U.S.) and $2.8-million, down from $3-million on NBC last year.

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Posted: February 20, 2009 | 8:24 ET
AS THE RECESSION ROLLS ON, THE MEDIA are rolling back standards of taste and appropriateness, at least in the United States.

Ads for Absolut vodka aired in 15 U.S. cities during the Grammy Awards earlier this month, marking the first time in years that liquor ads ran in prime time. Viewers are also seeing more infomercials, as well as ads touting the intimate uses of K-Y Jelly, says The Los Angeles Times.

Elsewhere, the NBA rescinded a ban on courtside ads for liquor, and Google and Facebook did the same for ads on their websites. Drivers are also seeing more billboards for strip clubs as outdoor media loosen their standards.

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Posted: February 2, 2009 | 16:36 ET
An Associated Press story by David Bauder that ran in The Globe today took a look at this year's U.S. Super Bowl ads.

Although "most...struck their usual comedic tone," Bauder found that "the real world of a depressed economy slipped into the showcase."

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Tags: Super Bowl
Posted: January 30, 2009 | 9:33 ET
AIRLINE HOSTAGES--ER, PASSENGERS--have watched ads pop up on boarding passes, seatbacks and cocktail napkins. But one airline wants to plaster them on its flight attendants, too.

The union representing attendants on low-cost carrier Spirit Airlines, based in Florida, has rejected new uniforms that included an apron adorned with the logos of Budweiser and other alcoholic beverages, according to The Detroit News.

The logos would send customers the wrong message and hamper an attendant's ability to be taken seriously in the event of an emergency, the union says.

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Posted: January 30, 2009 | 8:05 ET
Because it's Friday, something fun.

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Posted: January 23, 2009 | 9:31 ET
IF YOU WATCHED COVERAGE OF PRESIDENT Barack Obama's inauguration, you likely saw plenty of Audi logos--at least on media from the United States.

The German auto maker sponsored streaming video of the event on multiple websites, then that evening sponsored entire newscasts on the big networks, with limited commercial breaks. Audi also bought a full-day sponsorship on and sponsored multiple-page special sections in large newspapers.

Audi has been aggressively boosting its brand and wanted to connect with the spirit of the day, says Advertising Age.

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Posted: February 14, 2008 | 19:02 ET
Two weeks ago, we blogged about Ad Age's Super Bowl preview. Now that the big event is over, it's time to find out who the winners were. No, not of the game (presumably you already know that) but of the TV ad extravaganza that's so essential to the event and that, for marketers, is vastly more exciting than any action on the field.

Every year, USA Today conducts live focus group testing of Super Bowl ads while the spots air using their now-famous Ad Meter. In 2008, Anheuser-Busch, as it has so often in previous years, led the pack.

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Posted: January 27, 2008 | 19:58 ET
Being an ad pro in Canada can be frustrating at this time of year. It's no fun being cut off from one of the most important annual events in our industry. I'm talking, of course, about the Super Bowl: the premier North American showcase for TV commercials.

Thanks to the CRTC's simultaneous substitution rule, Canucks get to grab more salsa while our American friends get to watch the world's biggest advertisers wielding the world's biggest budgets strut their stuff.

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