Results for Entries That Match:
Automotive
Posted: April 26, 2012 | 9:17 ET
Business Insider is calling Smart Car Argentina's Twitter campaign, "The most creative thing we've ever seen on Twitter..."
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Posted: March 6, 2012 | 14:12 ET
Nick Parish, the North American editor for Contagious, looks at how auto companies like Ford and athletic giants like Nike are integrating technology with their products and what this means for the companies, and for the consumers.
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Posted: December 12, 2011 | 9:00 ET
After years of die-hard fans piecing together the plot from bits and pieces carefully architected by cunning gamesmasters, maybe the Alternate Reality Game's seminal epoch has passed.This isn't easy to say. At Contagious HQ we've been a fan of experiences that properly create tension around a story by involving fans in a side story for a long time--back to I Love Bees, in 2004, right around when we launched.
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Insider Interviews - Rob Assimakopoulos, GM Canada’s General Director of Marketing and Communication
Posted: November 10, 2011 | 10:30 ET
For our first Insider Interview, we were fortunate enough to catch up with Rob Assimakopoulos, who is GM Canada’s General Director of Marketing and Communications. In his interview with us, Rob discusses topics that range from what it takes to build a strong brand to who influenced him early on in his career. "...two people had profound influences on my development early on."
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Posted: September 14, 2011 | 14:55 ET
On September 14, the Newspaper Canada announced the recipients of their 2011 Extra Awards. These Awards celebrate outstanding advertising in newspapers and on news delivery websites. Read More >
Posted: June 3, 2011 | 16:30 ET
In my post last week I looked at some ways advertisers can use digital media to reinforce the "character" of their brands. We're seeing sites offer to change their background, reskin their masthead, even temporarily modify the design of their home page for the benefit of clients.
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Tags: Automotive , Brand Management , Design , Interactive Strategist , Marketing Strategy , Website design
Posted: March 11, 2011 | 10:28 ET
New research from Newspapers Canada shows what many marketers have known for years: newspapers, whether in print or online, play a huge part in the automotive research process. Over 70 per cent of survey respondents said that newspapers drove their visit to an automotive dealership.Read More >
Posted: March 4, 2011 | 15:21 ET
n this week's Adhocracy column, Have you driven an iPad lately?, Simon Houpt looks at the fast paced innovation of the automotive industry. Read More >
Posted: November 5, 2010 | 11:25 ET
In this week's Adhocracy column, Car advertisers animate their way around the rules, Simon Houpt looks at the creative spin agencies are using to promote vehicles...
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Posted: November 3, 2010 | 12:10 ET
On October 28, Danielle Boudreau, the editor of GlobeDrive.com, proudly stepped up to accept the Best Website honour...Read More >
Posted: October 8, 2010 | 9:42 ET
In this week's Adhocracy column, Hyundai Canada’s green shoots, Simon Houpt looks behind the scenes of Hyundai's enviro-friendly car commercial: marketing trend or wave of the future?
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Posted: October 4, 2010 | 8:46 ET
BY SIMON HOUPTTHE GLOBE AND MAIL
Hyundai likes Mondays even if you don’t
If Hyundai has any cash left over, maybe it could throw some toward the Martin family of St. Louis. This week Carl Martin, 32, and his wife Amy, 26, said they’ll accept money to publicize companies by wearing logo-bearing T-shirts out in public, then taking pictures and posting them to their website (BillboardFamily.com) and social media pages.
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