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Creative
Posted: November 16, 2011 | 8:10 ET
Ah, yes, welcome--lie down please. Welcome to Herr Doktor Nick von Contagious' center for psychoanalytic studies. In our last Globelink installment Real-time Rewind we talked a bit about the ideas behind real-time marketing, the call and response many marketers are trying to set up with people in order to not only deal with issues and problems more readily...
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Posted: October 14, 2011 | 16:17 ET
Hello and welcome to the first in a series of monthly Contagious columns here at GlobeLink. In each installment we’ll be exploring some of the ideas influencing modern marketing, and how they've been expressed by leading creative companies. To kick this series off, we’d like to take a look at the complex area of real-time marketing – the brands embracing it, and those headed in completely the opposite direction. As we know, digital media has lead to an increased number of consumers living their lives in plain sight and real time; communicating, sharing and discussing with friends through immense social platforms designed as lifestyle hubs for the Wired generation.
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Posted: May 9, 2011 | 10:21 ET
Think about the following ad development scenario. A digital media team sits down to brainstorm banners. Represented at the table are members of each critical team: art directors, copywriters, designers, and programmers. They put their heads together and conceptualize a campaign...
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Posted: April 29, 2011 | 10:04 ET
In this week's PERSUASION column, Papers step up in battle for eyeballs, Susan Krashinsky looks at our industry's innovative approaches to boosting revenues. Read More >
Tags: Business Development , Contextual , Creative , Design , Globe and Mail , Newspaper , Persuasion
Posted: November 5, 2010 | 11:25 ET
In this week's Adhocracy column, Car advertisers animate their way around the rules, Simon Houpt looks at the creative spin agencies are using to promote vehicles...
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Posted: October 4, 2010 | 8:08 ET
In this week's Adhocracy column, Out there but still in orbit, Simon Houpt looks at the financial sector's new approach to advertising: stripping off its conservative image to reveal personality.
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Tags: Brand Management , Branded Content , Client Relationships , Consumer Attitudes , Creative , Marketing Strategy , Persuasion , Strategic Planning
Posted: March 5, 2010 | 8:46 ET
In this week's Adhocracy column, "Tim Hortons: Where commerce, culture intersect," The Globe's advertising and marketing reporter, Simon Houpt, explores the different approaches for the brand when viewed through the lens of its Canadian and U.S. audiences.
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Posted: March 2, 2010 | 16:10 ET
A weekly compendium of interesting items from the world of media, marketing and advertising. HBC tries to build on Olympic momentum
THE GLOBE AND MAIL, March 1, 2010In retail, scarcity can be a plus. If it gets people talking and tweeting about how to find your goods, that can lead to long-term gains.
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Posted: February 26, 2010 | 9:41 ET
BY DIANNE NICETHE GLOBE AND MAIL
Slutty puppet bannedThere will be no cleavage assaulting the decency of transit riders in Colorado Springs, not even if it belongs to a fuzzy pink puppet named Lucy. Billboard company Lamar Advertising has rejected posters for Avenue Q, the Tony-winning Broadway show making a local stop next month. A Lamar executive deemed the image of the Muppet-like character “inappropriate,” saying he rejects anything he would have to explain to his four-year-old or grandmother. We guess that rules out quantum physics and the Internet. We wonder if Junior and Gran are allowed to watch Sesame Street? That Miss Piggy is pretty chesty.
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Posted: February 19, 2010 | 10:24 ET
In this week's Adhocracy column,"A case of ad déjà vu," The Globe's advertising and marketing reporter, Simon Houpt, tackles the topic of creative inspiration with a variety of examples where creative efforts have reflected work already done. Case and point is a Super Bowl spot for Coca-Cola that is posted on YouTube adjacent to a strikingly similar spot created for another brand in 2002.
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Posted: January 22, 2010 | 9:07 ET
BY DIANNE NICETHE GLOBE AND MAIL
Arousing some interest in Ad BallLast week we reported on next Friday's Ad Ball in Toronto, and suggested that its “Fashion Fetish” theme was probably not as interesting as it sounded. Suddenly, our inbox was flooded with photos we hope will not get us fired. Images of whip-toting, stiletto-wearing ad folks have caused us to change our minds about the event, which culminates Advertising Week. The images, from an agency crawl in search of the industry's “King and Queen of Kink and Couture,” are certainly interesting, we'll admit. There, we've said we were wrong. Now please, don't hurt us.
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Posted: December 9, 2009 | 19:18 ET
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Pantone LLC, "the global authority on color," announced yesterday that you can colour 2010 turquoise.Not just any turquoise, of course. Rather, the colour of the coming year will be Pantone 15-5519.
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