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Round-Up

Posted: August 20, 2013 | 15:04 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


Brand marketers put more emphasis on social, mobile and video
eMarketer, August 19, 2013
Marketers will continue to increase their online ad presence with much of that added spending going toward branding efforts. Find out why these three areas continue to top the charts. eMarketer.

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Posted: March 6, 2012 | 9:50 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


What Marketers Should Know About Brand Advocates
eMarketer, March 5, 2012
Consumer brand advocates actively promote the brands, products and services they love and provide marketers with a volunteer army of supporters who disseminate recommendations to friends and family. Social media influencer and advocacy company Zuberance found, in a January 2012 study, that U.S. internet users are making more recommendations than ever before at nine recommendations per year, across a variety of industries. Read the eMarketer article

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Posted: February 28, 2012 | 9:08 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


Anxious and Overspenders: Two Words That Define New Moms
eMarketer, February 27, 2012
Finding oneself suddenly in charge of sustaining a new human life can be doubt-inducing. So, anxiously seeking answers to their questions, new mothers go online at almost twice the rate they did before giving birth, according to Mom Central Consulting. A November 2011 survey by Kelton Research also found that even on a budget, new mothers were willing to spend as much as it took to make the best possible purchase decision for their newborn child. Read the eMarketer article

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Posted: February 21, 2012 | 14:17 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


Connected Devices Become Key to Content Consumption
eMarketer, February 17, 2012
Digital devices have undergone significant evolution over the last few years. Smartphones have evolved from text-based communication tools to multimedia hubs. E-readers and tablets have grown from cool ideas to transformative technologies. In the U.S. over the next two years, eMarketer expects more than 26 million mobile phone users to turn to smartphones, while tablet penetration will increase from a user base of nearly 55 million by the end of 2012 to almost 90 million. Read the eMarketer article

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Posted: February 14, 2012 | 13:52 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


Multichannel Campaigns Increase Reach, Branding Potential
eMarketer, February 14, 2012
For the growing number of consumers with a smartphone, access to information sharing platforms such as Twitter, Facebook, Pinterest and Instagram are in the palm of their hands. Changes in U.S. media consumption habits have brands re-evaluating their multichannel marketing programs, and itís becoming clear that traditional channels such as TV, radio and print are no longer the only channels offering marketers mass exposure. Read the eMarketer article

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Posted: February 7, 2012 | 11:04 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


Marketers Split on the Future of Targeting
eMarketer, February 6, 2012
AThe importance of audience targeting is undeniable, but what type of targeting? Research from AT&T AdWorks conducted in September 2011 found a majority of marketers and agencies believe audience targeting will completely replace content targeting in the future. Read the eMarketer article

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Posted: January 31, 2012 | 9:31 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


Twitter, LinkedIn to See Solid Ad Revenue Growth
eMarketer, January 31, 2012
As the fan base for Twitter and LinkedIn continues to grow, advertising revenues are expected to remain solid. eMarketer predicts that Twitter, which is continuing to roll out self-serve ad offerings, will see growth in ad revenues around the world taper off over the next three years yet remain solidly positive. Meanwhile, US advertisers will account for 60% of LinkedInís revenues of $405.6 million by 2014, according to eMarketer estimates. Read the eMarketer article

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Posted: January 24, 2012 | 12:47 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.


Facebook Commerce Holds Promise for Retailers
eMarketer, January 20, 2012
Social networks may account for a smaller piece of the e-commerce pie today, but that may change. Online users are increasingly feeling comfortable about making online purchases via Facebook as they spend more time on the site. According to Booz & Company, an estimated $14 billion worth of goods will be sold through social media channels in the US by 2015. Read the eMarketer article

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Posted: January 18, 2012 | 9:32 ET
Contextually Relevant Mobile Ads See Impressive Clickthrough Rates
eMarketer, January 17, 2012
Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content. But beyond improved brand association, maintaining contextual relevancy can greatly improve ad performance, according to content technology specialist, Kontera. Read the eMarketer article

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Posted: January 10, 2012 | 14:04 ET
Are Email Marketers Overconfident In Their Segmenting Abilities?
eMarketer, January 9, 2012
The ability to segment and target audiences is key to online marketing, and email is no exception. According to email delivery and automation provider Emailvision, 96.51% of online marketers worldwide placed some importance on the ability to send targeted and segmented email marketing communications to their audiences. However, marketers admit they do not use audience data to its fullest. Read the eMarketer article

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Posted: January 3, 2012 | 13:04 ET
Pre-Roll, Mobile Top Video Ad Formats for 2012
eMarketer, December 29, 2011
Online video has reached critical mass among online viewers in the U.S., and this sizeable audience can't help but capture the attention of advertisers. eMarketer predicts 169 million people, or 71% of U.S. internet users, will be watching online videos each month by the end of 2012. eMarketer also estimates U.S. online video ad spending will enjoy an aggressive 40% year-over-year increase from 2011, topping $3.1 billion in 2012. Read the eMarketer article

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Posted: December 28, 2011 | 8:53 ET
A weekly compendium of interesting items from the world of media, marketing and advertising.

Social Data Uncovers Brand, TV Show Affinity
Adweek, December 22, 2011
To reach consumers most likely to mention a brand like Walmart on social media, marketers might have luck targeting TV shows with less than lofty themes. The latest research by BlueFin Labs, MIT's social TV analytics firm, revealed some of this year's most buzzed about TV programs and provided insight into the types of shows and audiences that would generate the most relevant chatter around a particular brand. Read the Adweek article


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