Twitter

Business Insider is calling Smart Car Argentina's Twitter campaign, "The most creative thing we've ever seen on Twitter..."

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Hello and welcome to the first in a series of monthly Contagious columns here at GlobeLink. In each installment we’ll be exploring some of the ideas influencing modern marketing, and how they've been expressed by leading creative companies.

To kick this series off, we’d like to take a look at the complex area of real-time marketing – the brands embracing it, and those headed in completely the opposite direction. As we know, digital media has lead to an increased number of consumers living their lives in plain sight and real time; communicating, sharing and discussing with friends through immense social platforms designed as lifestyle hubs for the Wired generation.

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If last week's post This tweet is brought to you by... about sponsored tweets piqued your interest you'll surely be eager to hear what else Twitter has to offer digital marketers in Canada. Each passing month finds new opportunities cropping up for us as the service makes more of an effort to cater to its northern contingent.


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No doubt about it, the idea of sponsored tweets is appealing. Whereas traditional digital sponsorships involve prominently promoting a brand in a site section or special feature, the Twitter version highlights that sponsorship in a tweet sent on behalf of the site publisher. The result is exposure inclusive of (but not limited to) the publication's entire Twitter audience of followers.


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Continuing from last week's post - Social networks - too much of a good thing - I want to talk more about social networking in relation to marketing.

Surrounded by hundreds of social networks, a digital strategist can be kind of like a kid in a candy store. There are so many brand profiles to be had, so many colourful, interactive sites on which to create them. Before you overindulge and make your brand ill - stop. Think. And consider the situation from the consumer's point of view.


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These days when I take a business trip I find myself torn. Do I check into foursquare upon my arrival, or post the news to Facebook Places? If it's the former should I comment along with my location tag or save it for a tweet? And come to think of it, when was the last time I updated LinkedIn? Isn't it due for a little love?


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In this week's 30-Second Spots column, Levi’s suspends ‘youthful rebellion’ ad in U.K., Simon Houpt discusses topics ranging from what affects the London riots are having on marketing campaigns to Kenneth Cole's latest hot button ad campaigns...


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You have an online ad campaign in place, and the quality visits are rolling in. Still, you wonder: am I getting the most out of my media buy? Can I do more to leverage my creative investment? Isn't there a way to extend my brand online?

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Despite growth, usage is still a niche activity

The Pew Internet & American Life Project announced this month that Twitter usage had risen from 8% of US internet users in fall 2010 to 13% in May 2011, a 62.5% increase in penetration. Twitter usage does seem to be growing, but...


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Every brand has a unique personality. It may be the product of careful image and identity management as it applies to everything from logo and packaging to signage and ad copywriting, but it's primarily an association made on behalf of the consumer. Your brand's personality can be defined by...

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In this week's Adhocracy column, Does Charlie Sheen qualify as a small business?, Simon Houpt looks at the act of promotional Twitter-ing.


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When they designed and developed their sites, it's unlikely that publishers paid much attention to the background. They chose the colour or the pattern but that's about it, because let's face it: the site page background didn't do much to excite visitors – or, for that matter, investors.

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