Leadership

Meet Zak Mroueh - President/Creative Director and Founder, Zulu Alpha Kilo. In his interview with us, Zak reveals not only how he came with the unusual name for his agency, but what inspired him to branch out on his own.

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For our first Insider Interview, we were fortunate enough to catch up with Rob Assimakopoulos, who is GM Canada’s General Director of Marketing and Communications. In his interview with us, Rob discusses topics that range from what it takes to build a strong brand to who influenced him early on in his career.

"...two people had profound influences on my development early on."

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Hello and welcome to the first in a series of monthly Contagious columns here at GlobeLink. In each installment we’ll be exploring some of the ideas influencing modern marketing, and how they've been expressed by leading creative companies.

To kick this series off, we’d like to take a look at the complex area of real-time marketing – the brands embracing it, and those headed in completely the opposite direction. As we know, digital media has lead to an increased number of consumers living their lives in plain sight and real time; communicating, sharing and discussing with friends through immense social platforms designed as lifestyle hubs for the Wired generation.

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Ad Women of Toronto, The Globe and Mail and the Institute of Communication Agencies are delighted to announce that Hayley Wickenheiser, four-time Olympic medalist and one of the best female hockey players in the world, as the next speaker in the Extraordinary Stories Speakers Series.


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A weekly compendium of interesting items from the world of media, marketing and advertising.


THE GLOBE AND MAIL, Feb. 23, 2010
Marketing tips from a recent American Marketing Association event in Toronto on small- and medium-size businesses, featuring Kevin Higgins, Managing Partner, Fusion Learning; Razor Suleman, Founder and CEO, I Love Rewards; Marty Parker, Managing Director, Waterstone Human Capital. The Globe's Noel Hulsman moderated the event.

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A weekly compendium of interesting items from the world of media, marketing and advertising.


THE GLOBE AND MAIL
This week, in Monday Morning Manager, The Globe's Harvey Schachter reviews top corporate executive Sheelagh Whittaker's thoughts on leadership, which she has labelled "My Convictions About Leadership." Whittaker is a director of Imperial Oil Ltd. and Standard Life PLC and developed these leadership points when asked to define her thinking on the topic for her earlier role as CEO at EDS Canada Ltd.

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