Design

Ah, yes, welcome--lie down please. Welcome to Herr Doktor Nick von Contagious' center for psychoanalytic studies.

In our last Globelink installment Real-time Rewind we talked a bit about the ideas behind real-time marketing, the call and response many marketers are trying to set up with people in order to not only deal with issues and problems more readily...

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Many brands give in to the siren call of sponsorships. Online, the sites that don't offer such partnerships in some form or another are few and far between. As prolific as digital media sponsorships are, however, they require a specialized strategy for success. At the top of the to-do list is ensuring that your sponsorship serves a purpose and showcases the defining characteristics of your products.

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These days when I take a business trip I find myself torn. Do I check into foursquare upon my arrival, or post the news to Facebook Places? If it's the former should I comment along with my location tag or save it for a tweet? And come to think of it, when was the last time I updated LinkedIn? Isn't it due for a little love?


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This week I'm going to discuss further the importance of using colour when designing your website. There's much to think about when building or redesigning a site, both in terms of standing out from the crowd and creating a relevant and consistent online image for your brand.

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There's so much to consider when building or redesigning a Web site. Your site is your brand's best suit or new dress – a visual representation of who you are and what you're all about. But it's also your elevator pitch, and your first opportunity to make an impact with your target consumer.

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When you're about to start planning a new interactive marketing strategy, you hope that fabulous ideas will come easily. You imagine taking your place at the brainstorming table with an arsenal of unique campaign concepts at hand. If, however, you instead find yourself lacking in the creative genius department, there is an easy fix...

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Where, oh where, should your banners go?

You're bound to ask yourself this at the onset of every new campaign. The goal, of course, is to find that spot on the site page most likely to grab the user's attention. The rule used to be that "above the fold" and "top of page" are best. Is it relevant still?

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What makes a good product site – one that you'd like to emulate for your own brand, that stays with you even when you've shed your marketer's hat and donned your consumer one? Is it a beautiful design? Flawless functionality? Or is it the experience?

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In my post last week I looked at some ways advertisers can use digital media to reinforce the "character" of their brands. We're seeing sites offer to change their background, reskin their masthead, even temporarily modify the design of their home page for the benefit of clients.

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In this week's PERSUASION column, Papers step up in battle for eyeballs, Susan Krashinsky looks at our industry's innovative approaches to boosting revenues.


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If you work in online advertising, you've probably often wished you could view all the current ads running across the Internet. Wish no more! There is now a handy tool/search engine called, Moat, that will display all the creative ads running across the Internet.


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In this week's PERSUASION column, PETA looks for seal of approval from bar flies, Simon Houpt discusses how PETA is taking a cartoonish approach to its anti-seal hunt protests.


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