How the customer engages with brands is changing every day. New technology is enabling them in new ways and as marketers we have to keep up. Customer 2.0 is dominating the relationship and we have to learn to speak their language when, where and how they want.


Read More >
In this week's 30-Second Spots column, That's some Super Bowl ad kickoff, Simon Houpt discusses topics ranging from how 2012 Super Bowl ad are sold out to Twitter's announcement to begin posting ads.


Read More >
The CMA Awards is the only event that recognizes both agencies and clients, creative and strategy, and the role they play in bringing award-winning marketing ideas to life.


Read More >
A weekly compendium of interesting items from the world of media, marketing and advertising.


eMarketer, Sep 6, 2011
According to the latest survey done by market research firm Lab42, most users follow one to five brands on Twitter. While consumers' primary reasons for being on Twitter are not related to brand engagement, the results of the survey are positive for marketers. Twitter users responded favourably to brands’ use of “promoted tweets,” with one fifth reporting that they had received a discount or found out about a new brand. The receptiveness of Twitter users to brand promotion on the website presents opportunities for marketers to use Twitter as an effective social ad platform. Read the eMarketer article

Read More >
In today's Globe and Mail, Amber MacArthur, media consultant, speaker and journalist, comments and provides some interesting insight on Evenflo's video ad - ‘How to Endure the In-law Feeding Frenzy.’


Read More >
These days when I take a business trip I find myself torn. Do I check into foursquare upon my arrival, or post the news to Facebook Places? If it's the former should I comment along with my location tag or save it for a tweet? And come to think of it, when was the last time I updated LinkedIn? Isn't it due for a little love?


Read More >
This week I'm going to discuss further the importance of using colour when designing your website. There's much to think about when building or redesigning a site, both in terms of standing out from the crowd and creating a relevant and consistent online image for your brand.

Read More >
Save the date - November 7, 2011

Every consumer is an empowered consumer, with filters and data at the ready. Connecting with them means connecting with their networks.

On November 7th,the CMA is hosting the Digital Marketing Day 2011 conference, which will allow attendees to connect and collaborate with a purpose.


Read More >
A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, August 22, 2011
Measuring ad impression numbers has always been very one-sided, with the publisher doing the counting. Now, start-up company RealVu is reporting from the client side with technology that enables them to track what they call the “viewable impression.” The result: a 30 – 40 per cent drop in ad impressions. Read the AdWeek article

Read More >
There's so much to consider when building or redesigning a Web site. Your site is your brand's best suit or new dress – a visual representation of who you are and what you're all about. But it's also your elevator pitch, and your first opportunity to make an impact with your target consumer.

Read More >
The Globe and Mail is proud to be a presenting sponsor of the 2011 AToMiC Conference and Awards, which celebrate the partnerships, programs and new developments that together build the Canadian media industry.

Read More >
In this week's 30-Second Spots column, Levi’s suspends ‘youthful rebellion’ ad in U.K., Simon Houpt discusses topics ranging from what affects the London riots are having on marketing campaigns to Kenneth Cole's latest hot button ad campaigns...


Read More >