With the exploding consumer interest in smartphones and tablets, advertisers are naturally eager to find the best ways of using these new media platforms to reach audiences.

To help you make sense of the latest thinking about mobile marketing, here are five of the latest trends we see in Canada for using mobile to engage and develop audience relationships.


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As the fourth installment of The Twilight Saga, Breaking Dawn - Part 1, hit movie screens last Thursday, Report on Business columnist and marketing expert, Ryan Caligiuri, was having an online discussion with Globe readers about the marketing lessons to be drawn from the wildly popular vampire series.

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Ah, yes, welcome--lie down please. Welcome to Herr Doktor Nick von Contagious' center for psychoanalytic studies.

In our last Globelink installment Real-time Rewind we talked a bit about the ideas behind real-time marketing, the call and response many marketers are trying to set up with people in order to not only deal with issues and problems more readily...

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I've always felt that, as part of our daily work, interactive marketers should make a point of perusing as many e-mail newsletters as possible. Apart from allowing us to keep tabs on the competition, they're an invaluable resource for noting content and distribution trends.

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For our first Insider Interview, we were fortunate enough to catch up with Rob Assimakopoulos, who is GM Canada’s General Director of Marketing and Communications. In his interview with us, Rob discusses topics that range from what it takes to build a strong brand to who influenced him early on in his career.

"...two people had profound influences on my development early on."

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To date marketers have been using Facebook to supplement existing digital and offline campaigns. It's been an alternative to a microsite landing page, a customer relationship management portal, and a viral hub. But does a branded Facebook page have the chops to replace an entire ad campaign…

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Those who read Nielsen's blog last week were treated to an interesting visual depiction of how digital consumers are being influenced by Social, Local, and Mobile (SoLoMo) media.


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This month eMarketer released its latest Global Media Intelligence report for North America, and as always it contained some valuable insight into media consumption habits and ad spending levels for the coming years.

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Hello and welcome to the first in a series of monthly Contagious columns here at GlobeLink. In each installment we’ll be exploring some of the ideas influencing modern marketing, and how they've been expressed by leading creative companies.

To kick this series off, we’d like to take a look at the complex area of real-time marketing – the brands embracing it, and those headed in completely the opposite direction. As we know, digital media has lead to an increased number of consumers living their lives in plain sight and real time; communicating, sharing and discussing with friends through immense social platforms designed as lifestyle hubs for the Wired generation.

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Almost 50% of Canadians aged 18-to-34 now have a smartphone, and tablets are poised to overtake desktop PC sales. Given how quickly these technologies have taken hold it's surprising that advertisers are still experimenting to find the best ways to reach consumers using these new platforms.

These nine tips will help make sure you’re using mobile for the right reasons and in the right ways.

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The passing of Apple co-founder Steve jobs last week left behind a massive void. Those who knew him are mourning the loss of a beloved family member and friend, but the rest of us are mourning, too. Jobs has been described as a visionary and a creative genius and there's no disputing it. His work has forever impacted our society, our culture, and our world.


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It takes a lot of training to work in digital media. The recruits we invite into the fold must be well versed in our type of work and the industry as a whole. And yet, they aren't hard to find – or at least, they won't be. That's because a new generation of Internet marketing experts is already in the making.


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