Nearly 90 percent of Canadians watch online video at least once per week. This is just one of the staggering statistics from Ipsos MediaCT's new Canada Video Study. According to the report, one in four Canadian consumers...

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Clicks are essential to campaign success.

This was the digital media strategist's mantra in the early days of online media. We've since come to recognize the value in less conventional actions – Facebook Likes, for example, or retweets. Severing our attachment to measuring clicks and using them to gauge the success of a display ad campaign, however, is a matter that requires ongoing effort. As they say, old habits die hard.


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What we wouldn't give to know which of the countless digital ad formats out there will perform for our brand. Well, good news: rich media developer MediaMind (formerly Eyeblaster) has released the results of a study on ad format performance that could hold the answers...

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Business Insider is calling Smart Car Argentina's Twitter campaign, "The most creative thing we've ever seen on Twitter..."

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The opportunity for brands to advertise in association with relevant editorial content has long existed both online and off. Contextual advertising, as it's known on the Web, is a popular strategy because it helps advertisers reach consumers...

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In May's What's Contagious Now event, Contagious North American editor, Nick Parish, shares his insights and views on how augmented reality can effectively create more immersive experiences for marketers wishing to better engage viewers.

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We've witnessed some bold online media acquisitions, and Facebook's recent purchase of Instagram for $1 billion USD is no exception. At first blush it seems like a lot of money to pay for a photo-sharing app...

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Nick Parish, the North American editor for Contagious, looks at GIFs and how their 25 anniversary is being celebrated all over the net.

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Social bookmarking is nothing new. For years Internet users have had access to sites like Delicious (formerly del.icio.us), Stumbleupon, Reddit, and Digg, all of which encourage consumers to tag pages and share them with others online.

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It's called Bill C-11 and in many ways it's Canada's version of the infamous US House of Representatives and Senate Internet Privacy Bills that have sparked such conflict in recent months. South of the border the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) have media conglomerates and technology companies going head-to-head, the former battling against pirated content and the latter combatting what it perceives to be censorship.

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Banner formats seem to go in and out of fashion as quickly as celebrity haircuts. We've come a long way since the 468x60 banner pioneered online advertising, and much about banners has changed...

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Meet Sandy Borne, VP, Corporate Marketing at BMO's Financial Group. Sandy is responsible for providing enterprise wide leadership and strategic direction in the development and implementation of all advertising, merchandising, sponsorships and events for BMO Financial Group. This includes corporate, wealth management and personal and commercial banking.

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