The CMDC (Canadian Media Directors’ Council) is inviting media entrepreneurs who have an exciting new concept, to apply to present the idea live to a panel of industry professionals and an audience of 650 media delegates at the
CMDC’s annual conference on March 9th at the Metro Toronto Convention Centre – closing date for applicants is January 31st, 2011.


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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, December 22, 2010
Behavioural ad targeting is a smart tactic that allows advertisers to show ads to consumers based on their web activity. However, while this can be an effective tool for marketers, its detractors are quickly gaining steam. According to a USA Today/Gallup poll, 30 per cent of respondents feel that advertisers should not be allowed to match ads to specific interests based on the websites they visited. Read the AdWeek article


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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, December 21, 2010
Despite a downturn across all sectors, cable ad sales were resilient during the recession, with only a 2.5 per cent decrease in spending. Now, the outlook is even more positive. Due in part to gains in the auto, financial and telecom sectors, cable ad spending is expected to increase by 8.5 per cent this year from 2009. Read the AdWeek article


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On November 24th, the Toronto Chapter of the American Marketing Association invited a panel of experts to a Social Media Special Interest Group (SIG) event to discuss how their organizations are using social commerce opportunities and the challenges they present.


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There's something to be said for restraint, and according to Ipsos, Canadians are planning to practice it this holiday shopping season...


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gray>BY SIMON HOUPT
THE GLOBE AND MAIL

Check out Simon Houpt's latest 30-Second Spots and read about this week's moments in advertising - from some pumped-up health food claims to Taxi's release this week of its publication Doubt.


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In this week's Adhocracy column, A hangover that's lasted 50 years, Simon Houpt looks at how tequila went from being a drink to be savoured to a drink that we use to get a quick buzz.


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BY SIMON HOUPT
THE GLOBE AND MAIL

Check out Simon Houpt's latest 30-Second Spots and read about this week's moments in advertising - from is subliminal advertising making a comeback to a tool for agencies to monitor the environmental impact of advertising campaigns.



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In this week's Adhocracy column, Marketing magazine: From cheerleader to critic, Simon Houpt talks with Tom Gierasimczuk, the new kid, well, new editor, over at Marketing magazine.


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According to a new eMarketer report, social media sites continue to up their value – to consumers and marketers alike.


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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, December 12, 2010
Location mobile services like Foursquare and Facebook Places are hot tools for marketers, and as this potential is further realized, the battle between services will continue to intensify as each player battles for a bigger share of the pie. Foursquare is placing itself in direct competition with the Facebook giant by downplaying the fun aspects of the service and instead focusing on the aspects that help users discover new places, find discounts and meet up with friends. Read the AdWeek article


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A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, December 7, 2010
Google’s bid for startup Groupon demonstrates more than another big fish swallowing a relatively small minnow. Instead, it shows that Google saw Groupon as a serious enough threat to its business that the media giant will now have to focus on business marketing and innovation and not just on the technological prowess for which it is known. Read the AdWeek article


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