Social Media

The Interactive Strategist offers up some tips on how to keep your social media presence interesting and relevant.

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We've witnessed some bold online media acquisitions, and Facebook's recent purchase of Instagram for $1 billion USD is no exception. At first blush it seems like a lot of money to pay for a photo-sharing app...

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Over the past year YouTube channels have become the savvy digital strategist's go-to platform for distributing branded videos, commercial spots, and product demos. By creating one, companies can secure yet another means of generating awareness and exposure. But how can they keep their branded channel fresh?

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Meet Jennifer MacMillan, The Globe's Communities Editor who works with readers and journalists to foster interaction. She has also worked as a reporter and online news editor at The Globe.
We sat down with Jennifer to find out how she creates, nurtures and develops relationships with readers through Facebook and other social media platforms.


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After years of die-hard fans piecing together the plot from bits and pieces carefully architected by cunning gamesmasters, maybe the Alternate Reality Game's seminal epoch has passed.

This isn't easy to say. At Contagious HQ we've been a fan of experiences that properly create tension around a story by involving fans in a side story for a long time--back to I Love Bees, in 2004, right around when we launched.

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Newspapers have long been criticized for being slow to adopt social media. They weren't the first publishers to integrate social networking tools into their sites. But that was then. Now, newspapers are easily among the most social publishers on the Web. Here are the top five reasons why, and what your brand can learn by following their lead.


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Those who read Nielsen's blog last week were treated to an interesting visual depiction of how digital consumers are being influenced by Social, Local, and Mobile (SoLoMo) media.


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This month eMarketer released its latest Global Media Intelligence report for North America, and as always it contained some valuable insight into media consumption habits and ad spending levels for the coming years.

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Hello and welcome to the first in a series of monthly Contagious columns here at GlobeLink. In each installment we’ll be exploring some of the ideas influencing modern marketing, and how they've been expressed by leading creative companies.

To kick this series off, we’d like to take a look at the complex area of real-time marketing – the brands embracing it, and those headed in completely the opposite direction. As we know, digital media has lead to an increased number of consumers living their lives in plain sight and real time; communicating, sharing and discussing with friends through immense social platforms designed as lifestyle hubs for the Wired generation.

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It takes a lot of training to work in digital media. The recruits we invite into the fold must be well versed in our type of work and the industry as a whole. And yet, they aren't hard to find – or at least, they won't be. That's because a new generation of Internet marketing experts is already in the making.


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If last week's post This tweet is brought to you by... about sponsored tweets piqued your interest you'll surely be eager to hear what else Twitter has to offer digital marketers in Canada. Each passing month finds new opportunities cropping up for us as the service makes more of an effort to cater to its northern contingent.


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No doubt about it, the idea of sponsored tweets is appealing. Whereas traditional digital sponsorships involve prominently promoting a brand in a site section or special feature, the Twitter version highlights that sponsorship in a tweet sent on behalf of the site publisher. The result is exposure inclusive of (but not limited to) the publication's entire Twitter audience of followers.


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