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Online
Posted: March 22, 2012 | 9:11 ET
Banner formats seem to go in and out of fashion as quickly as celebrity haircuts. We've come a long way since the 468x60 banner pioneered online advertising, and much about banners has changed...
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Posted: September 29, 2011 | 11:45 ET
No doubt about it, the idea of sponsored tweets is appealing. Whereas traditional digital sponsorships involve prominently promoting a brand in a site section or special feature, the Twitter version highlights that sponsorship in a tweet sent on behalf of the site publisher. The result is exposure inclusive of (but not limited to) the publication's entire Twitter audience of followers.Read More >
Tags: Celebrity Endorsements , Contextual , Information Architecture , Interactive Strategist , Marketing Strategy , Online , Social Media , Twitter
Posted: August 12, 2011 | 9:24 ET
You have an online ad campaign in place, and the quality visits are rolling in. Still, you wonder: am I getting the most out of my media buy? Can I do more to leverage my creative investment? Isn't there a way to extend my brand online?
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Tags: Blogs , Brand Management , Integrated , Marketing Strategy , Online , Social Media , Twitter , Interactive Strategist
Posted: August 2, 2011 | 16:27 ET
The IAB is the governing body for online advertising. It produces a report every year based on a survey that is completed by the top publishers in the country. The Globe contributes to the information that is included in this report and are asked not only for (non-identifiable) revenue information, but also where new challenges are expected to come from in the coming year.
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Posted: May 13, 2011 | 11:27 ET
Well in advance of my career in advertising I possessed a folder of hoarded print ads. They were primarily sourced from teen publications and my mother's cooking magazines, each one uniquely selected for its beauty, humour, the lifestyle it portrayed and, most notably, the product that was featured. That's the thing about print ads...
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Posted: April 29, 2011 | 10:11 ET
In this week's PERSUASION column, Kate Middleton dolls, anyone?, Susan Krashinsky discusses topics ranging from marketing the royal wedding to Facebook's new Deals service. Read More >
Posted: March 11, 2011 | 10:36 ET
In this week's Adhocracy column, Does Charlie Sheen qualify as a small business?, Simon Houpt looks at the act of promotional Twitter-ing. Read More >
Tags: Consumer Behaviour , Measurement , Online , Persuasion , Social Media , Social Networking , Twitter
Posted: February 23, 2011 | 9:42 ET
Canadian retailers rejoice: new data shows that online spending is about to boom. According to the latest Retail Ecommerce Forecast from eMarketer, last year's online spending is set to double by 2015 to reach an estimated $30.9 billion. Read More >
Posted: January 20, 2011 | 9:21 ET
It took some time, but it looks as though digital marketing is finally poised to shake off the vestiges of the recession. A plethora of eMarketer reports over the past months indicate online ad spending in Canada is on the rise once again...
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Posted: November 8, 2010 | 13:44 ET
Taken from this week's online Your Business, Mia Wedgbury, in her column, Tattoo parlour designs clever campaign, looks at how a Toronto tattoo parlour owner "deployed a completely integrated campaign that used a combination of online and offline tactics"...Read More >
Posted: November 2, 2010 | 10:26 ET
Check out the Newspaper Marketing Association's (UK) recent research on Retailers' Christmas Advertising -- find out what works, gather some helpful hints and download the PowerPoint presentation. Read More >
Posted: October 13, 2010 | 15:42 ET
Media savvy advertisers know the value of site engagement. They know a focus on monthly unique visitor totals alone can mislead, since many readers skim though sites and gloss over ads. Ideally, you want to reach consumers who spend sufficient time on websites to notice your advertising.
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