Newspaper

Originally published on the Newspaper Canada website, we thought these 20 fast and fascinating facts about newspapers are well worth repeating. For example, did you know almost 40% of all Internet traffic is going to newspaper websites?¹


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Newspapers have long been criticized for being slow to adopt social media. They weren't the first publishers to integrate social networking tools into their sites. But that was then. Now, newspapers are easily among the most social publishers on the Web. Here are the top five reasons why, and what your brand can learn by following their lead.


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On September 14, the Newspaper Canada announced the recipients of their 2011 Extra Awards. These Awards celebrate outstanding advertising in newspapers and on news delivery websites.


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In this week's PERSUASION column, Papers step up in battle for eyeballs, Susan Krashinsky looks at our industry's innovative approaches to boosting revenues.


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Print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates.


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Check out the Newspaper Marketing Association's (UK) recent research on Retailers' Christmas Advertising -- find out what works, gather some helpful hints and download the PowerPoint presentation.


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Media savvy advertisers know the value of site engagement. They know a focus on monthly unique visitor totals alone can mislead, since many readers skim though sites and gloss over ads. Ideally, you want to reach consumers who spend sufficient time on websites to notice your advertising.

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NEW YORK (October 6, 2010) – Consumer and media research firm Scarborough Research released new data regarding adults who live in e-reader households, defined as a household in which one or more adults own or plan to buy an e-reader.

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Canada’s outstanding newspaper advertising receives well-deserved accolades! Each year the Canadian Newspaper Association (CNA) and the Canadian Community Newspapers Association (CCNA) come together to celebrate Canada’s finest newspaper advertising with the Extra Awards.

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A weekly compendium of interesting items from the world of media, marketing and advertising.


THE GLOBE AND MAIL
Globe and Mail reporter Siri Agrell spearheaded this little diddy, writing lyrics for a song about the woes of print media -- essentially, our very own complaint choir. She ventured, video camera in hand, to Lucas Marchand's home, who is vocalist with capella quartet The Fine Grind, to record this rendition of Gnarls Barkley's "Crazy."

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A weekly compendium of interesting items from the world of media, marketing and advertising.


THE GLOBE AND MAIL
While still not quite the sell-off some would hope, first time advertisers, or those looking to launch a new brand, are filling spots vacated by traditional advertisers stepping away from high-priced awareness campaigns. The ads for the Super Bowl on CBS (Sunday, Feb. 7) are selling for between $2.5-million (U.S.) and $2.8-million, down from $3-million on NBC last year.

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iAnnoy
Apple has filed a patent application for a system that could compel users to submit to advertising. Apple has developed what it calls an “enforcement routine,” which, if deployed, could prevent a device from working until the user watches an ad. After the news broke, the company refused to comment, though some Apple-shining bloggers pointed out the technology appears to have been developed with an eye to giving away iPhones to consumers in the developing world. Seeding a desire for a trophy brand in a poverty-stricken market? Apparently, there's an app for that.

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