August 2011

This week I'm going to discuss further the importance of using colour when designing your website. There's much to think about when building or redesigning a site, both in terms of standing out from the crowd and creating a relevant and consistent online image for your brand.

Read More >
Save the date - November 7, 2011

Every consumer is an empowered consumer, with filters and data at the ready. Connecting with them means connecting with their networks.

On November 7th,the CMA is hosting the Digital Marketing Day 2011 conference, which will allow attendees to connect and collaborate with a purpose.


Read More >
A weekly compendium of interesting items from the world of media, marketing and advertising.


AdWeek, August 22, 2011
Measuring ad impression numbers has always been very one-sided, with the publisher doing the counting. Now, start-up company RealVu is reporting from the client side with technology that enables them to track what they call the “viewable impression.” The result: a 30 – 40 per cent drop in ad impressions. Read the AdWeek article

Read More >
There's so much to consider when building or redesigning a Web site. Your site is your brand's best suit or new dress – a visual representation of who you are and what you're all about. But it's also your elevator pitch, and your first opportunity to make an impact with your target consumer.

Read More >
The Globe and Mail is proud to be a presenting sponsor of the 2011 AToMiC Conference and Awards, which celebrate the partnerships, programs and new developments that together build the Canadian media industry.

Read More >
In this week's 30-Second Spots column, Levi’s suspends ‘youthful rebellion’ ad in U.K., Simon Houpt discusses topics ranging from what affects the London riots are having on marketing campaigns to Kenneth Cole's latest hot button ad campaigns...


Read More >
n this week's PERSUASION column, How green is your beer? Simon examines how Canadian beer companies are jumping on the environmental band wagon.


Read More >
You have an online ad campaign in place, and the quality visits are rolling in. Still, you wonder: am I getting the most out of my media buy? Can I do more to leverage my creative investment? Isn't there a way to extend my brand online?

Read More >
We've entered a time of "Internet Collectivism" -- at least as far as the creation of digital content is concerned. Increasingly online publishers, marketers, even consumers themselves are enlisting other Web users to help produce and improve online materials. It's a concept that has gained traction as wikis, consumer-generated media (CGM), and crowdsourcing have grown online. One need only look at the popularity of flash mobs to see how deeply this trend has penetrated our culture.

Read More >
The IAB is the governing body for online advertising. It produces a report every year based on a survey that is completed by the top publishers in the country. The Globe contributes to the information that is included in this report and are asked not only for (non-identifiable) revenue information, but also where new challenges are expected to come from in the coming year.

Read More >
E-commerce marketers who use video as a way to enhance their online presence and educate consumers about their products are often quick to tout its benefits. They aren't the only ones. According to Adobe , the software company responsible for such rich media tools as Flash and Scene7, incorporating video into one's digital marketing materials can result...

Read More >