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July 2012
Posted: July 26, 2012 | 11:30 ET
Ad campaigns for the Olympics have become as big budget, exciting and inspiring as the games themselves. Coca-Cola's "Move to the Beat" campaign is no exception, launching their brand into ambitious new territory for London 2012. Their multimedia approach uses youth, the largest demographic of internet users, to distribute campaign material via social media in order to ensure it spreads fast and reaches their target consumers.
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Posted: July 16, 2012 | 11:40 ET
Nick Parish looks at a popular theme at the Cannes Lions Festival this year: aligning brand attributes to a broader set of goals and aspirations that resonate with the spectrum of stuff we humans do in the time we’re not consuming. Read the article to learn more about advertisers push to add value to society through their brands.
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Tags: Contagious
Posted: July 9, 2012 | 11:30 ET
We all know the power of referrals. Even as countless new digital marketing platforms emerge, strategists never stop coveting word of mouth. The reason? It works. According to WOMMA (the Word of Mouth Marketing Association), word of mouth is currently the major driving force for consumer purchasing decisions. Find out how to take advantage of online word of mouth marketing...
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Tags: Interactive Strategist
